Anna Moretti Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

∙ Leading the CX/Service Design practice and in-house team∙ Scoping and leading design initiatives to uplift the student experience and design future experiences∙ Planning and execution of design research, ideation, protoyping, and implementation of solutions

Melbourne, Australia

∙ Scoping, planning, and execution of design initiatives∙ Problem definition and framing∙ Journey mapping and service blueprinting of current and future-state experiences∙ Concept development and testing∙ Design and execution of user testing for new and/or improved features and products, including card sorting∙ Design and facilitation of ideation, codesign, and prototyping workshops∙ Survey design, build and data analysis∙ Internal consulting and coaching across the business∙ Visual design of artefacts.

Melbourne, Australia

∙ Planned, conducted, and synthesised design research (customer journeys, personas, and insights) to inform tactical and strategic improvements to the student experience∙ Articulation of the moments that matter and experience vision∙ Workshop facilitation with staff, students, and industry partners∙ Design of artefacts to communicate findings & drive change.

Melbourne, Australia

- Freelance graphic design, illustration, content strategy, and UX.

Melbourne, Australia

∙ Provision of internal consultancy services, using a digital-first, user-centred, and omnichannel approach, to provide digital content analysis and strategies based on business objectives∙ Design of content types, metadata schemas, governance and workflows for a new content management system (CMS), forming part of the digital transformation.

Melbourne, Australia

∙ Curation of the public site in collaboration with Marketing and Communications teams ∙ Quarterly user behaviour and traffic reporting, providing user-centred strategic content recommendations to the University, in line with business objectives and brand values∙ Establishment of a digital process to manage the collection and curation of content from across the University, including editorial calendars and guidelines.

Melbourne, Australia

∙ Established the first mobile website for the University in partnership with Marketing and Communications teams∙ Content Management System (CMS) template development (HTML and CSS) for the mobile site, working with web developers to implement in test and production environments∙ Digital content best practice and strategic advice consultancy services for various areas across the University∙ Design and facilitation of UX testing and information architecture∙ Contributed to various IT projects as a digital content and UI advisor, including the creation of a student portal (myRMIT) and new housing platform for students∙ Conducted accessibility reports (based on W3C standards) and worked with vendors to remediate issues∙ Delivery of content management system (CMS) training to web editors and managers university-wide.

Melbourne, Australia

Melbourne, Australia

Design Thinking

Certificate Iv, Multimedia

Bachelor Of Visual Communication, Graphic Design