Digital Marketing Specialist
Current- Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company’s overall performance.
- Manage and optimize reporting using Google Looker Studio with web analytics tools (e.g. Google Analytics) and database connections (e.g. MySQL).
- Developed and executed email marketing strategies with the Emma platform, using A/B testing and market research for over 350,000 customers.
- Implemented the project management platform Asana and developed training for staff to increase communication, project timeline management, and the organization of task delegation.