Developing and implementing the PR and communications strategy for a national and international retail SaaS tech company to support omnichannel marketing campaigns with a focus on building lead generation and customer acquisition.• Successful completion of the CIM Level 6 Diploma in Professional Marketing• Writing winning award entries across both national and local, sector-specific and industry-specific awards• Experience of new SaaS product launches, including building the comms plan and brand identity• Video content creation for all social channels• Sustained increase in PR coverage YoY, with a focus on national B2B coverage

• Develop innovative and engaging communications across both digital and offline media for a client base of well-known fashion retailers• Experience of all types of written content, including press releases, blog content, whitepapers, award entires, copy writing, RFPs and email campaigns

I have written for various publications, including The Sun's Fabulous Magazine, Psychologies, SUITCASE.com and The Debrief.

Whilst working at Take a Break magazine, I also worked as a freelance showbiz writer at the Daily Mail's website, MailOnline. My role involved writing celebrity stories for the MailOnline's showbiz section, writing copy under immediate deadlines, creating SEO-friendly stories, using their in-house CMS system to upload copy and sub-editing work, too.