Anna Murray Email & Phone Number

Lead global communications and PR for Rockit Global across key stakeholder groups to help drive sales and deliver strong results for the business, and returns for its growers. HighlightsMore than doubled LinkedIn audienceLed the following pitches for Rockit:- Marketing Team of the Year 2023 - TVNZ NZ Marketing Awards- Supreme Winner 2022 - NZ International Business Awards- Exporter of the Year 2022 - Hawke’s Bay Export AwardsKey responsibilities:- Growing Rockit Global communications across local, national and global audiences- Developing and executing global communications and PR strategy in collaboration with GM Global Marketing- Driving key Rockit campaigns and activity through media, PR activations and advertising in global markets- Building Rockit business profile and the Rockit story across the media, industry, national business community, global customers and consumers- Leading Marketing Communications team to deliver world-class communication with key stakeholder groups including Rockit growers, investors and staff- Media management and reporting- Championing network of PR agency relationships across key global markets, and- Supporting global sales team with presentations, marketing documents and global communication to drive Rockit sales.

Drive B2B marketing and communications activity to achieve global sales metrics. Along with many of the duties listed above (roles overlapped), key responsibilities included:- Leading Rockit global PR and communications including establishing a network of agency relationships- Partnering with global sales team to develop a suite of B2B marketing communication tools and presentations- Championing the B2B brand internally and among key stakeholder groups including investors, growers, media and internal teams- Driving grower and investor presentations, investor packs and communications, and- Leading out internal communications, B2B newsletter and contributing to B2C newsletter.

Gisborne & Hawkes Bay, New Zealand

My role is to deliver hiqh quality communication and marketing solutions for Unison Networks and its subsidiary companies to promote key business objectives, brand initiatives and company values. Key tasks include:- Developing and executing communications and marketing strategies and campaigns- Creating compelling and on-brand content plans, ensuring consistency across channels and evaluating their effectiveness- Writing, producing and managing internal and external communication across all network regions (Hawke's Bay, Rotorua, Taupo and Dunedin) via channels available (including during crisis situations)- Brand and media management (including liaison and reporting)- Managing and creating content for Unison social media channels and website- Driving Annual Report process for Unison and subsidiary company, Centralines. Includes writing Chairperson’s and Chief Executive’s update, and Chairperson's speech for AGM- Producing engaging content to promote Unison’s community and sponsorship activities. Includes briefing and liaison with external partners and service providers (video and photography) - Driving relationships with service providers, sponsorship partners and internal/external stakeholders at all levels of the business, and - Promoting and complying with Unison’s health and safety requirements.

Positioned as an Account Manager to internal clients from each business unit to develop and deliver high quality and innovative marketing and communications solutions. Role included:- Leading and executing the development and delivery of marketing and communications strategies/plans that promote Council’s business objectives and brand- Account management of each facet of the agreed solution including managing the contribution of the wider team’s expertise (team included communications, marketing, events, digital and graphic design experts)- Building and maintaining strong positive relationships with clients at all levels of the business and external stakeholders- Driving content for Council’s Facebook page including publishing posts and managing responses on a rostered basis- Responding to media queries outside of business hours on a rostered basis- Providing ongoing high-level marketing and communications advice with a strong client focus- Brand management, proofing and ensuring consistency across marketing and communications activities, and- Civil Defence activities as required.

Melbourne, Australia

Delivered strategic internal communications in-line with Crown’s business prioritiesby providing advice to all Crown business units and producing/editing company-widecommunications. Role included:- Driving communications strategies to promote major Crown projects, events and initiatives, including liaison with internal stakeholders, designers and external service providers- Providing guidance to all Crown business units to effectively communicate messages and engage Crown employees via relevant communication tools and activities- Sourcing content, writing, editing and coordinating the production of Crown’s quarterly magazine (alongside Crown Perth) and weekly newsletter using eDM software- Promoting Crown activities via LinkedIn to appeal to followers and/or attract new talent- Management of the Crown intranet- Managing Crown employee benefits including building and maintaining relationships with current and potential external providers, and maintaining back-of-house communication ‘zones’ to provide key information exchanges with employees- Evaluating effectiveness of existing communication channels and identifying new ways to reach employees- Using Adobe Photoshop and InDesign to create internal communications collateral (posters, images for back of house TV screens, brochures etc.), and - Management of employee communications financial transactions.

Melbourne, Australia

Managed internal communications for Priceline Pharmacy store teams, Franchise Partners and all API staff. Role included:- Liaising with key internal stakeholders to produce engaging, sales-driving and on brand communications material for Priceline Pharmacy store teams, working to tight deadlines- Building and maintaining effective working relationships with API business units, providing guidance and advice on communications channels- Managing all internal API communications, including sourcing content and writing stories for weekly staff newsletter- Maintaining and producing content for the Priceline Pharmacy store online information portal - 'Pink Portal' - ensuring information is current and relevant- Management of 'Pink Portal' including content, setting up and training support office users, internal stakeholder management and liaising with IT to deploy improvements and fix issues- Liaising with in-house studio team to produce monthly store publications and marketing material for internal staff events- Leading and promoting internal events, and- Producing and publishing material in Adobe InDesign.

Melbourne, Australia

Drove marketing and communications initiatives for the Victorian agency business to promote the Jones Lang LaSalle (JLL) brand in the property industry. Role included:Communications/PR- Preparation of media releases- Building and maintaining relationships with industry journalists to promote the firm in property sections of local press, digital based publications and industry journals- Liaising with Research team to keep abreast of market activity and drive client communication programs- Maintaining Victorian press releases on JLL’s website and promoting via social media- Monitoring property media daily for latest trends and competitor activity, and- Managing internal communications and newsletters.Marketing- Brand management- Leading major marketing projects with advertising agency, digital providers and internal stakeholders- Creating professional profiles for all agents on LinkedIn and ongoing guidance on best practice- Building and maintaining effective relationships with the firm's advertising agency and digital providers to drive property marketing initiatives in print, digital and other mediums to increase market profile- Maintaining property marketing collateral to a consistent and high standard, and- Event management (includes client and firm social events).

Melbourne, Australia

Provided marketing, administrative and business support to the Leasing division, along with personal assistance to the Australian Head of Leasing and two National Directors.

Wellington, Wellington Region, New Zealand

Provided professional personal assistance for two National Directors, and administrative support for the Operational Executive Leadership Team.

Wellington & Wairarapa, New Zealand

Managed all aspects of customer administration which required knowledge of legislative requirements, business rules and invoicing processes, liaison with client's accountants, other Government Departments and Debt Collection Agencies, whilst achieving team targets.

Wellington & Wairarapa, New Zealand

Provided administrative assistance to all teams within the business unit including liaison with internal and external stakeholders among general office duties.

Bachelor Of Arts, English And Media Studies (Communications)

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