Freelance PR Consultant with extensive experience working with global brands, SMEs, and entrepreneurs, generating targeted coverage in print, broadcast and online. A journalist by background, I identify newsworthy angles, and the most appropriate targets for clients across trade, consumer, regional, national and broadcast media.Track record in generating coverage on product launches, creating brand awareness, driving sales, promoting a brand ahead of a fundraising round, and raising the profile of business individuals.Excellent journalist contacts, particularly with those covering consumer, health, and business stories.Key Skills:- Creating effective media campaigns- Copywriting- Crisis Management- Media Training- Identifying and writing applications for industry awards- Arranging speaking opportunities for business individuals- Social Media account management and campaigns