Anna Neff Email & Phone Number

Columbus, Oh, Us

New York, Ny, Us

Serve as strategic lead and account manager for a book of eCommerce brands with a total ARR of $2.5M+, owning the client lifecycle from onboarding to renewalCraft marketing strategies across our onsite, email, and SMS product suite using our SaaS MarTech identification technology, meeting + exceeding goals for acquisition, engagement, conversion rate, and customer retention Propose, implement, and optimize A/B tests to strengthen performance, driving up to 20%+ of clients’ digital revenue via text + triggered email campaignsBuild engaging and data-backed decks to ensure client buy-in on tests, upsells and first-to-market Alpha and Beta opportunitiesProactively pitch tests for design, copy, customer segmentation, and more Create + present performance reviews for client marketing directors, CRM managers, site developers, and C-Suite level executives using Google Analytics, Looker, client ESPs, and proprietary reporting toolsServe as customer advocate internally while effectively collaborating with internal, cross-functional teams including product management, analytics, sales, engineering, and designNimbly adapt to needs beyond job expectations including HTML email coding, design tweaks, copywriting, and internal product feedbackProject manage a wide breadth of tasks across multiple brands simultaneously, balancing internal goals with white-glove client service

Boston, Massachusetts, Us

Manage day-to-day relationships and communications with client marketing team, external PR teams, and internal teams of 20+ people across paid digital, social, and TV/video, as well as owned mediaCreate and present decks for strategic creative optimizations and pressing deliverables to clients and internal stakeholdersLead weekly internal, external, and client statuses while providing clear next steps and follow ups, to keep all parties accountable for their designated responsibilitiesCraft internal briefs for monthly organic and paid social media and email newslettersNegotiate talent deliverables and contracts for custom branded content

Los Angeles, California, Us

Strategized with publishers on creative strategy for multi-platform branded partnerships across social, video, display, OTT/TV, and experiential Helped coordinate & supervise production shoots, event activations, travel, and talent contract negotiations for five- to seven-digit budgetsPrepared and presented concept recommendations and performance decks to clientsLiaised with PR, creative, media, and analytics leads to build content programs that moved the needle on business goalsMerchandised the value of investing in custom content programs via performance evaluations, insights, and marketplace research to create case studies and industry award submissions

Bankside, London, Gb

Spearheaded all elements of a custom digital, social, and experiential advertising campaign that was a finalist in the Content Marketing Awards, driving positive business goals for the brand, e.g. increasing brand consideration among adults by up to 6%Strategized, executed, and optimized direct response campaigns to drive bookings and maximize return on ad spendAnalyzed reporting data to provide actionable media and creative performance insightsMeticulously managed day-to-day campaign tasks including maintaining client and vendor relationships, brand studies, campaign implementation, QA, and billing

Bankside, London, Gb

Analyzed potential media partners and evaluated the best use of budgets to hit KPIs for conversions, booking dollars, and views for branding and direct response plansLed weekly status calls with clientsExecuted all elements of the creative trafficking process for digital media buys

Columbus, Ohio, Us

Birmingham, Alabama, Us