• Translating requirements and synthesize user research into useful, useable, elegant, and accessible solutions• Create, redesign, revise and improve designs based on user feedback, research, technical constraints and business decisions• Design and develop multimedia assets for various clients mirroring the companies’ branding• Utilize Adobe Illustrator and Photoshop in conceptualizing visual identity to enhance the clients’ brand awareness

• Created thumbnails and graphic ads used by OC Transpo’s official website, socialnetworks, newspapers and bus shelters• Designed information ads in a visually appealing and effective format; considered look-and-feel, user requirements, and interface usability• Managed web content for detours and local events; worked collaboratively with the webteam to ensure that the website meets W3C and AODA accessibility standards• Proofread maps, schedules, illustrations, photos and architectural plans• Ensured completion of artwork according to publication release schedule.• Designed and created the logo for OC Transpo Safety Department

• Managed all aspects of the business lifecycle and maintain a deep understanding of the consumer market• Set goals for the business development team and developing strategies to meet those goals• Initiated and carried out programs and events, such as "Health Seminars for seniors", “Multi-Ethnic Culture Show” and “Ottawa Youth Talent Show”.• Managed the official website and social media accounts to promote events through multiple marketing channels.• Planned and organized programs by managing resources including performers, speakers, guests and vendors; Coordinated interests for dissimilar parties. • Built long-term relationships with existing and potential clients including embassies, student associations and local communities.

• Applied Search Engine Optimization to successfully boost the web traffic for the organization. • Conducted market studies on the feasibility of the proposed e-commerce social enterprise initiatives and completed a proposal.• Created marketing packages and website information for the products and services that the organization offered.