Anna Oborkina Email & Phone Number

Russia

• Developed partnership and built long-term cooperation with a dedicated information security vendor.• Developed new and updated existing business models in order to increase sales of products and services of the focus vendor in order to achieve sales targets.• Market and customer base analytics, development of business justifications, creation of product promotion strategies, including marketing tools, pricing analysis and positioning of the Kaspersky product line among customers and internal teams.• Established partnerships with new information security vendors and distributors to expand the portfolio of the IS department; development and implementation of new sales scenarios with the participation of the BDM team and partners to increase their share in the portfolio of the IS department. Leading the BDM team.Achievements: business growth in the selected area +59% YoY

Moscow, Moscow City, Russia

• Drive new sales by analyzing key market trends and defining target regions and verticals to focus on and by working closely with AMs - account planning, training sessions for AMs on 3 key information security vendors, provide pre-sales support, deal registrations, etc.• Sales management: regular reporting on the achieved results to the internal team, vendors and the distributor; pipeline management; plan and execute marketing activities to close more deals.

Moscow, Russian Federation

Business Development Manager, Information Security• Generate new business opportunities with 5 key information security vendors, make sure KPIs are met;• Drive new sales opportunities within the existing customers database by creating analytical reports to identify new sales prospects, build sales kits for sales departments and provide pre-sales support to help them close more deals; provide training (in-class and online) for sales managers on vendors’ products and solutions;Marketing Communications Manager• Identify marketing opportunities with key vendors, establish new partnerships;• Develop quarterly marketing plans based on the available marketing development funds that include offline (events: own and 3rd party hosted, organize participation in key industry events, internal motivation programs for sales managers, etc.) and online (email marketing, SMM, content management for the corporate website, webinars) activities; establish KPIs to track progress; provide reports on completed activities to partners and distributors.

Moscow, Russian Federation

Full cycle event management - planning, execution and follow-up: development of the event budget, agenda, coaching of speakers, sourcing creative and event agencies, production of promotion materials, post event reporting for internal and external audiencesEvents of different scale for internal (e.g. RECA strategy roadshow, corporate New Year party, etc.) and external audiences hosted by the company (e.g. Ericsson IP Day 2014, NEST Moscow 2014) and third party hosted (e.g. by “Kommersant”, “Vedomosti”, ComNews, ConnecticaLab, etc.)

Moscow, Russian Federation

• Act as a primary point of contact for media representatives and a liaison between media opportunities and client requirements; execute communication strategy;• Planning, execution and coordination of events: marketing and PR support (e.g. Sberbank “Russia Forum”, Moscow Urban Forum, business breakfasts, etc.).

• Planning, execution and budget management of events (hosted by SAP and 3d party hosted): teambuildings, business breakfasts, conferences, forums, sponsorships, reference visits both at a local and at a global level (e.g. SAP Conference for Utilities, Lukoil workshop, SAP at St. Petersburg International Economic Forum, regular webcasts “SAP Mobility Solutions”, SAP at Vedomosti HR Forum etc.);• Act as a “marketing budget champ”: negotiate project costs, evaluate marketing budget expenses towards a particular event, find the right balance between marketing objectives and a budget.

• Develop, implement and measure marketing and PR strategies to promote a mobile application to business and consumer audiences by combining communication channels (advertising, sales promotions, PR, direct marketing, events) based on identified target audience and marketing objectives; full cycle logistical support of the campaigns;• Stimulate sales activation by implementing special promotion offers through online communication channels and events to business and consumer audiences.

• Contribute to the realization of the marketing communications plan to promote the Microsoft Partner Program by combining online, offline and PR resources and making sure KPIs are met in each pillar by analyzing monthly reports and online scorecards to optimize the performance of marketing campaigns and online properties;• Online activities: to-partner website management on a daily basis (publish new content, landing page updates, regular website overhaul – removing broken links, duplicates, running stat reports) via a CMS, Jira and ForeSee; set up social media groups, create and publish content on MSPP Facebook, Vkontakte and Twitter pages; organize and lead bi-weekly webcasts for partners; prepare content and send out weekly and bi-weekly newsletters to partners based on their MSPP tier;• Stimulate Russian partners to keep up to date with the Microsoft Partner Program by taking part in the annual Partner Forums in Moscow, the Microsoft WorldWide Partner Conference and the WorldWide Partner Conference Awards contest.

Education record

Linguistics And Intercultual Communications

Advanced Vocational Training In Marketing, Marketing/Marketing Management, General