Creative Director
Brandalliance
Edmonton
Responsible for the management and proper representation of the brand internally and externally.Worked closely with the marketing manager on all corporate level creative strategies and the production of all related designs, including web design, email marketing, printed/ online quarterly catalogs, vendor promotions, brochures & other sales tools, and promotional products. All corporate level design work either bilingual or separate versions were produced, in both English & French.Involved in building the yearly marketing plan and schedule.Brand Manager – creation of the company logo, logo standards and brand guidelines, as well as all related corporate material. This work also included involvement in the internal and external brand launch across Canada and smooth transition from original, several separate companies into one, new brand. More recently, North American merger required all related internal/external material, instilling consistency in brand usage.Marketing, Dynamic Website, SEO, Product Search Engine and Social Media National Committees member. Involved with HR Committee in building the company’s intranet site for Canada, and later, involved in the North American intranet project.Management and shared management of corporate accounts for online tools and social media.Interviewing/hiring designers for full time and temp/summer positions; initial training, continued management & professional development, support and peer evaluations.Point of contact regarding various brand related initiatives for individuals from all Canadian offices and various departments i.e. Vendor Relations, HR, IT, etc.Point of contact and communicating marketing initiatives with the local sales team via meetings and presentations.Other: Consulted with and provided client artwork. CRM Integration, CASL Anti-Spam Law handling and compliance. Green Alliance Committee Manager.Extra: April 2016 – Integrated Marketing class at MacEwan University in Edmonton.