- G&P / Brand Marketing Team Leadership: leading and inspiring a tennis and padel passionate team spread over Europe. Together, we are on the mission of creating innovative marketing and sales strategies that connect with our main audiences through clubs, coaches, events and federations.- Strategic Project Management: from redefining Coach and Club Program projects to more technical projects of processes optimization, experienced at driving cross-functional projects to deliver tangible results.- Partnerships: actively engaged in strategic discussions with our major partnerships, including the ITF and ATP Tour, ensuring alignment with our brand goals and maximizing the value derived from these collaborations.- Event Branding: Collaborating closely with our local marketing and retail teams, I actively shape the branding aspects of events and tournaments, strategically leveraging them to boost brand awareness, generate leads, and drive event attendees to our shops.- Performance Analysis: focused on data-driven decision-making, continually monitor the effectiveness of our initiatives, and actively seek areas for improvement based on data insights

• Development of the Padel-Point international marketing strategy (off-line and online)• Planning, organizing and leading Padel-Point events in Europe• Strategic development and expansion of partnerships with padel brands, tournaments, sports associations, clubs and coaches

• Responsible for marketing and communications.• Managed a team of +10 marketing and communications professionals to ensure the success of marketing campaigns and the communication strategy of the events.• Determined appropriate levels of staffing and budget to stay within given monetary parameters.• Developed and executed multiple marketing plans, including definition of goals and objectives, pricing and ticketing strategy, promotion, product and merchandising definition and budget management.• Developed and executed multiple communication plans: presence in traditional media and digital strategy, city communication, public relations and influencers integrated into a unique communication plan.• Organized +15 international tennis events.Main events and assets:- European Open ATP 250 (Belgium)- Argentina Open ATP 250 (Argentina)- Barcelona Open ATP 500 (Spain)- High-Performance Program (USA)- Senior Masters Cup (Spain)- Tennium (corporate)

• Responsible for Communications.• Managed and lead +5 persons teams of Communications and Content Creation.• Provided optimal assistance to the Marketing Manager and handled a variety of tasks, such as marketing plans, pricing strategy definition, analysis and monitoring ticket sales and tennis club activations. • Performed financial analysis to evaluate strategic options including leveraged buyouts, discounted cash-flow and qualitative analysis.Main events:- European Open ATP 250 (Belgium)- Senior Masters Cup (Spain)- Tennium (corporate)

- Created digital marketing strategies for 8 clients to increase brand awareness and scale up social media leads by 200% in 5+ social networks

- Organized 4 events including roadshows, sports and company events- Optimized 3 social networks to align with online advertising campaigns- Collaborated in Trade Marketing projects for Fox shopping-shop in the EMEA area- Supported athletes wearing the Fox brand- Processed 30-50 sales orders every month in SAP platform

- Managed 9 university sport teams, website and social networks to drive participation in events and increase awareness of the association- Led team of 20 students in organizing international sport events; EuroESADE 2014 with over 500 students from best business schools in Europe and ESADE SportsDay14 for 350+ ESADE students

- Teached Economy, Finance, Accounting, English and Study Techniques to 20+ students