Anna Panteleeva Email & Phone Number

Moscow

Raiffeisen Bank — part of the Austrian Raiffeisen Bank International group.I am responsible for the development of the core product—our debit cashback card with over 3 million active customers. Additionally, I oversee the growth of the bank's loyalty program, including partner promotions.Key Focus Areas:• Developing and executing product marketing strategies based on business objectives and MBOs• Launching new products and driving product discovery, shaping and testing value propositions, conducting audience research, and analyzing data• Managing a backlog for hypothesis testing• Leading cross-functional collaboration in project and campaign launches, including Digital Marketing, CRM, Product, Editorial, Design, and Agency teams• Managing and optimizing the customer funnel• Overseeing budget and P&L managementKey Achievements:• Increased the number of participants in partner promotions by 3.2x• Boosted partner purchase frequency by 9%• Grew partner purchase volume by 4.8x• Launched a B2B initiative to attract new partners• Increased email CTR by 6.6x• Boosted push notification CTR by 3x• Increased banner CTR by 4.6x

Moscow, Moscow City, Russia

VK Cloud is among the top 10 cloud platforms in Russia and Kazakhstan, offering over 30 services.I was responsible for revenue growth and client acquisition across three products: Cloud Containers (Managed Kubernetes), VK Testers, and DevPlatform.Key Focus Areas:• Strategic planning based on business objectives• Budget alignment and control for product marketing• Launching new products, conducting audience research, and performing data analysis• Leading cross-functional collaboration for project launches• Managing and optimizing the customer funnel• Leading cross-functional teams for projects and marketing campaigns, working with: operational marketing (3 teams), analytics, product (3 teams), PR, editorial, sales, BizDev (5 teams), DevRel, design, development (2 teams), UX Lab, and the call centerKey Achievements:• Achieved the annual product revenue KPI within 8 months• Doubled the conversion rate of the main product landing page through A/B testing• Organized a zero-budget roundtable at a major industry conference, resulting in new contracts https://clck.ru/35QGyx

Moscow City, Russia

Vigbo is a SaaS platform, an online builder for creating portfolios, blogs, and online stores. Customers from 70+ countries. 9 out of 10 photographers use Vigbo. I was responsible for launching two new business directions within a year.Key achievements:• Launched an online educational course, exceeding the KPI for the number of participants by 200% https://photocourse.vigbo.com/• Increased leads by 130% above the plan in the first month (webinars, loyalty programs, special projects, content collaborations)• Launched an MVP for photo book printing https://blog.vigbo.com/pechat-fotoknig-dlja-fotografov

Yerevan, Armenia

A SaaS solution, a web builder, for creating online stores, portfolios, logos. Member of the UC Berkeley SkyDeck Accelerator Program. 500,000 users worldwide. Key results: ▪ Conducted research to launch a new E-commerce solution to the NORAM region (TAM, SAM, SOM + Buyer Persona + JTBD + JustDev). ▪ Organized Ucraft's participation and new E-commerce product presentations at major events (WebSummit, EMERGE, eCommerce Expo). ▪ Developed a strategy for the HR brand of the company. Launched a YouTube channel https://www.youtube.com/@Ucraftcom/ ▪ Growth of target KPIs in the areas of Partnership Marketing, Influencer Marketing, and SMM by +30%.