Anna Menezes Email & Phone Number

New York, New York, Us

Spearheading strategic initiatives for VML Belgium's international clients, specializing in research, brand strategy, employer branding, and data-driven insights. My focus lies in working alongside my team to deliver exceptional results for key accounts, including Amazon Europe, Q8, Telenet, and Euroclear.

New York, New York, Us

Paris, Ile De France, Fr

(3 years full-time and 2 years free-lancing)Leading strategic branding initiatives for a diverse portfolio of global and national brands, including Colgate-Palmolive, Heineken, Mondelez, Danone, JBS, Grupo Boticário, and Kopenhagen. My approach blended deep target audience understanding with rigorous primary and secondary market research to develop compelling brand positioning, inform design strategy, and inspire brand creation, brand growth, product and service naming, and overall strategy.

Paris, Ile De France, Fr

Paris, Ile De France, Fr

Antwerpen, Be

Partnered directly with the CMO to drive strategic marketing initiatives, coordinating a 8-person team to achieve ambitious goals. My responsibilities encompassed:- Strategic Planning & Execution: Developing and implementing marketing plans, setting KPIs, and managing budgets to maximize ROI.- Team Coordination & Collaboration: Coordinating workloads, fostering teamwork, and ensuring seamless cross-functional alignment.- Event Management: Spearheading the planning and execution of successful trade shows and other impactful events.

Ghent, Flemish Region, Be

Partnering with global clients like Janssen, Pfizer, and ArcelorMittal to deliver impactful communication strategies that drive results. I provided end-to-end account management, ensuring seamless execution from initial concept to final delivery, always with a keen focus on exceeding client expectations and achieving their unique vision.

São Paulo, Sp, Br

A Traineeship Program within the natural gas industry that accelerated my marketing expertise. This immersive experience provided hands-on learning through a high-impact project where I structured a detailed customer journey and developed an implementation plan for Salesforce Marketing Cloud, demonstrating its viability to the company.

Elevated the brand presence and customer experience of a family-owned optical business as Marketing Lead. My responsibilities included:- Brand Strategy & Execution: Developed and implemented marketing campaigns and brand initiatives to increase awareness and drive sales.- Stakeholder Management: Cultivated strong relationships with employees and suppliers to ensure seamless operations and effective collaboration.- Brand Modernization: Introduced new strategies and tools to modernize the brand image and customer communications, enhancing its relevance in a competitive market.

Curitiba, Paraná, Br

Gained valuable experience in brand and marketing management as an intern at The Beauty Box, a brand under Grupo Boticário, a leading player in the Brazilian cosmetics industry. My responsibilities included:- Market Research & Analysis: Conducted daily benchmarking to track competitor activities and industry trends.- Event Support & Coordination: Assisted with the planning and execution of events and store openings, contributing to brand visibility and customer engagement.- Creative Development: Created basic Photoshop layouts and collaborated with the advertising agency on visual assets, ensuring brand consistency across all materials.- Administrative Support: Managed receipts, developed PowerPoint presentations, and prepared briefings, honing my organizational and communication skills.

Master'S Degree, Innovation And Entrepreneurship

Bachelor'S Degree, Social Communication And Marketing