Senior Accounts Director & Partner
Allenby.fun is the North American arm of Allenby Concept House, a global marketing agency. Working closely with brands in consumer goods to decipher brand proposition, narrative, audience, KPI's and strategy in order to execute varied marketing initiatives to meet KPI's and push long-term growth and brand development. Utilizing creative and innovative solutions to maximize each brand's reach, impact, sales and trajectory. Core Branding DevelopmentLong and Short Term StrategyConsumer and Competitor analysis Quarterly and Annual Budget allocation and adherenceProduct Development and Launch CalendarExecution of Multi-Channel Marketing StrategyCollaboration with and Management of Vendors, Agencies and Internal TeamsAssessment and Adjustment according to Data and Results