Anna Peppou Email & Phone Number

Arndell Park, Nsw, Au

Arndell Park, Nsw, Au

Sydney, Australia

- Design, develop, and deliver high-quality training materials, including eLearning modules, videos, helpsheets, and quick reference guides, adhering to change management protocols.- Create and promote training video resources by writing scripts, recording screen flows, recording voiceovers, and editing videos using Adobe After Effects. Manage the entire video production process, including pre-production planning, scripting, screen recordings, voice-over, collating assets, production, and post-production editing. Ensure high-quality video content is delivered and effectively utilised across various training platforms.- Manage and moderate Google Current Communities, develop content calendars, schedule posts, and design engaging graphics to drive internal engagement.- Plan, script, and facilitate webinars; design internal email campaigns; support the creation and quality assurance of internal presentations; and provide hands-on training for various platforms.- Support the testing and implementation of system applications, ensuring effective stakeholder engagement with new systems and tools.

Chatswood

Managing the digital presence for Lenovo ANZ through multi-channel digital marketing and advertising.

Sydney, Australia

As a Digital Specialist at Outsource B2B marketing services I work across multiple clients servicing a range of digital needs. I execute day to day digital and social campaigns through multi-channel marketing, I work directly with clients for campaign delivery, work with client budgets and assist with quote development and manage relationships with stakeholders between our agencies, and their clients.

Thornleigh, New South Wales, Australia

I developed and executed a multi-channel social media strategy across Facebook and Instagram which is aligned to product lead campaigns. I utilised current and new formats through social media channels to ensure optimum and improving performance based on insights and data - for example carousels, canvas, instagram stories and regrams. I optimised and re-designed the website to improve user experience and on-site conversion.I reported on and delivered strong ROI results from investment in paid social media activity and self managed the budget for boosting organic post on Facebook and Instagram. Another aspect of my role involved community management - working directly with the customer service team to respond and capture all customer feedback and improve the online environment.

I developed and executed a multi-channel social media strategy across Facebook and Instagram which is aligned to product lead campaigns. I utilised current and new formats through social media channels to ensure optimum and improving performance based on insights and data - for example carousels, canvas, link ads, instagram stories and regrams. I managed the relationship with a digital advertising agency, which I briefed with all social and digital advertising content - including copywriting, live dates and final URLs. I utilized a range of high-performing digital advertising formats such as display, banner, proximity and paid advertising through Google, as well as optimised performance through these channels.I reported on and delivered strong ROI results from investment in paid social media activity and self managed the budget for boosting organic post on Facebook and Instagram. Another aspect of my role involved community management - working directly with the customer service team to respond and capture all customer feedback and improve the online environment.

Sydney, Australia

As the Digital Content Executive for Optus SMB (Small/Medium Business), I oversee the content presented to our customers at every marketing touch point along their customer journey.On our websites and blogs, I am responsible for creating, editing, posting, updating, and cleaning up outdated content. I am responsible for writing and developing customer marketing content such as EDM's, VIP invites, Smart marketing templates, direct mail pieces, and much more. I write copy and develop content for the website and digital properties, and collaborate with our in-house UX and design teams to ensure all communications are 100% in line with the Optus SMB Brand Guidelines.Internally I am responsible for collating and developing monthly national packs, training documents, information flyers for Optus Business Channel partners, Powerpoints, pdfs, and monthly newsletters for internal use.I am natural wordsmith, passionate about grammar and syntax, structure and tone. I am able to craft copy with appropriate keyword density, working towards fulfilling end-to-end user journeys from search engine to action. I have excellent stakeholder management skills and I ensure my work is campaign-aligned with promotions that Optus SMB has.

Sydney, Australia

As Australian Lead for Brady and Seton SEO/SEM Specialist, I was responsible for maximising traffic across several websites through a variety of techniques and tools and by improving organic search rankings.I developed original content to include keyword or phrases that will increase traffic to our websites, tested and implemented testing various search engine marketing techniques. Completed extensive keyword research and possess knowledge of HTML to effectively use header tags, CSS, programming language and blogging.I ensured websites across multiple brands received top rankings within major search engines for their relevant keywords, both utilising the organic and paid search channels. Responsible for building and executing comprehensive technical SEO strategies and content marketing strategies to drive traffic and customer engagement through the website. Reporting 5% increase in organic traffic from January 2016-January 2017.Optimisation of product pages, category pages, blog, content pages, landing pages and other digital assets. Also managed content flow and content provided by product management team, ensuring adherence to SEO best practice rules and support of website managers in any optimisation tasks.Some of my tasks include, but are not limited to:• Keyword and competitor research• Audience insights• Technical website audits• Competitor analysis audits• Content reviews• On-site analysis • Back link audits• Content creation• Review and implement strategic SEO to maximise performance and ROI• Develop innovative new approaches and strategies• Create/update SEO product procedures where applicable • Application of UX techniques in combination with SEO• Manage ‘Google my Business’ listings for seven brands• Communicate SEO approach, processes and practices to senior management team, clients and potential clients

Sydney, New South Wales

Reporting directly to the Managing Director, launching an online, start-up company, providing laboratory supplies to Australian scientists via online shopping. My duties included:• Managing the company’s digital presence on websites, blogs and social channels.• Putting together promotional materials, programs, and events.• Managing event planning logistics for trade show.• Executing marketing campaigns across numerous channels.• Editing documents for spelling, grammar and layout mistakes.• Implementing marketing and advertising e-campaigns.• Communicating with target audiences.• Managing customer relationships.• Tracking sales data.• Monitoring competitor activity.• Responding quickly to requests for information and data.Other additional activities included SEO, content management, website design, innovations to the website to improve customer flow, logistics, pricing, lead times, relationship management with suppliers, importing data, content management, photo editing, website management, email campaigns, message templates, writing press releases, customer experience, testing developments on the website, basic html, refunds, escalations, finances and many other tasks.

Customers having issues with their Apple products (iPhone, iPad, Mac) book in for a ten minute session, during which I would build rapport with the customer, isolate the issue, educate the customer, present the options, and solve the issue.

Hornsby, New South Wales, Australia

Retail Assistant - help customers choose and find a solution suitable for their needs

Assistant to the NSW Administration manager, contacting customers, managing email, online content, literature, co-ordinating events (concerts and rehearsals) for up to 2000 choristers, corresponding with venue managers, clerical management of phone calls, customer enquiries, maintaining office supplies, organisation, scheduling and staffing of major events and maintain customer database with Synergetic and Citrix.Venue Management: Scheduling, Event organisation of rehearsals and concerts for up to 2000 students and parents, facilitating smooth flow of classes.

Macquarie University Campus

This role was extremely autonomous, whereby I managed a team through developing, and rolling out a three week on-campus campaign, competing with 40 other universities, and taking out first prize for best campaign. This included thorough reports to be compiled and complete command over management of a buzz-marketing campaign.

Crows Nest

This front line role placed me on the main switch board, in charge of client liaison with a team of fifty engineers, general office maintenance, editing documents, proposals, resumes, tenders, legal documents for the CEO and engineers and also in charge of travel arrangements and scheduling meetings.

Oldenburg Area, Germany

Working in an all-German office, assisting managers with problem solving, data management and clerical work, packing and picking warehouse items and demonstrating a high level of autonomy.

Hornsby Westfield

McDonalds crew members work in the kitchen preparing food and at the front counter helping customers through the ordering process. Team member job duties include operating a cash register, cooking Big Macs and other menu items, cleaning the restaurant, and completing other assigned tasks.

Bachelor Of Commerce (Bcom), Marketing

Activities and Societies: Manager of the Vodafone stall during O-week, on campus promotional activities Completed Bachelor of Commerce.

Certificate Ii, Screen - Film And Tv

Studied how to: - plan a production - break down a script - produce short films and event videos - work effectively as a member.

Higher School Certificate, Mathematics, English, Drama, Entertainment, Music

Activities and Societies: Senior Performing Arts Prefect, Organization of theatre events such as musicals, band comps etc, performing.