Anna Planina

Anna Planina Email and Phone Number

Media & Communications | Digital | E-commerce @ NMI Group
Anna Planina's Location
Moscow, Moscow City, Russia, Russian Federation
About Anna Planina

15 years experience in marketing: all media channels icl TV and performance marketing, PR, trade marketing.Experienced in teams management and building functional departments from zero.Digital background built on work experience with all categories of advertisers on agency side: FMCG, Pharma, Consumer electronics, Finance etc.

Anna Planina's Current Company Details
NMI Group

Nmi Group

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Media & Communications | Digital | E-commerce
Anna Planina Work Experience Details
  • Nmi Group
    Chief Digital Officer (Cdo)
    Nmi Group Mar 2023 - Present
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  • Lamoda Group
    Head Of Media & Communications
    Lamoda Group May 2019 - Feb 2022
    Москва, Россия
    - Marketing revenue growth by 123% in 2 years- Established a solid approach to measurement of media impact on core business KPI's: NMV and new customers- Increased offline media ROI by 55% - Launched media audit process- Created and implemented comprehensive communication strategy on multi-regional level: Russian federal and regional levels, CIS- Initiated multicategory approach to communication, co-branded campaigns and sales promo in mass-media channels- Made Lamoda #1 brand by PR outreach in fashion and lifestyle context (started from 3rd place in 2019)- 3 Effie awards (one per year) for special projects implemented on Lamoda resources and as part of brand promotion- Managed 3 teams of 20 employees in total and 3 agencies
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  • Zenith
    Head Of Digital
    Zenith Apr 2016 - May 2019
    Moscow
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  • Iprospect
    Client Service Director
    Iprospect Feb 2015 - Mar 2016
    Москва, Россия
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  • Mindshare
    Account Director
    Mindshare Feb 2012 - Jan 2015
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  • Carat Interactive
    Account Director
    Carat Interactive Sep 2010 - Jan 2012
  • Adwatch
    Account Manager
    Adwatch Jul 2009 - Aug 2010
  • Mindshare
    Digital Media Planner
    Mindshare Jun 2008 - Jul 2009
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Anna Planina Education Details

  • Russian State University Of Humanities
    Russian State University Of Humanities
    International Relations

Frequently Asked Questions about Anna Planina

What company does Anna Planina work for?

Anna Planina works for Nmi Group

What is Anna Planina's role at the current company?

Anna Planina's current role is Media & Communications | Digital | E-commerce.

What schools did Anna Planina attend?

Anna Planina attended Russian State University Of Humanities.

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