Anna Pleshakova Email & Phone Number

New York, New York, Us

Arlington, Va, Us

-Led discovery efforts for a brand new application, taking it all the way from conception to MVP, MMP and now beyond. This resulted in 150 active customer accounts in 2024-Successfully released an API-first entity management service for multiple consuming applications which was a new concept for our business unit-Partner with multiple internal and external teams on various integration and shared component initiatives-Worked with multiple teams to develop a Golden Path to API development (processes and tools) for our org, resulting in more developer efficiency, API consistency, discoverability and ability to expose our APIs to customers-Work with Engineering, Design, Sales, CX, Support, Marketing and other teams to ensure new offerings are successfully brought to market, develops engagement strategies for existing customers-Regularly engage with customers to develop a deep understanding of their problems, needs and workflows -Created a metrics framework and analytics tracking strategy across our entire new-to-market automation product, resulting in a structured approach to data consumption-Introduced a prototype a/b testing strategy on the team, resulting in more data-backed decision-making-Lead Outcome-based roadmap creation and sharing process, resulting in more alignment, awareness, clarity and coordination between Product and Engineering teams-Lead a monthly book club among many product teams to continue education and product mindset growth

Arlington, Va, Us

Stamford, Ct, Us

Product Management:-Acted as PM for certain digital product elements and functionalities -Oversaw the whitelabeling of our sister company’s pay-per-lead software advice service on our native site which was built from the ground up, generating $2.25M in 2020 revenue and over $4M in 2021 revenue-Collaborated with Engineering, UX, UI, SEO, Marketing, Sales and other teams across Gartner brands on various initiatives -Assisted with Quality Assurance of new feature releases and product launches-Worked with data scientists to build predictive models and NLP analyses to better understand the user base -Lead Product team’s quarterly book club to continue education and mindset growth on the teamExperimental Design:-Kickstarted a test and learn culture on the product team and tripled the overall number of active tests per month, increased test win rate by 25%-Coordinated with various teams on testing ideas and input (SEO, UX, design, marketing, engineering, etc.)-Wrote testing requirements, documentation and post-test analyses-Communicated testing results to stakeholders, as well as learnings and recommendations for next steps-Contributed to the growth of a test & learn culture outside of the Product team with monthly meetings and knowledge sharing sessions

Lanham, Maryland, Us

In addition to my full-time job, I have also worked as a Teaching Assistant for several 6 month part-time Data Science bootcamps.The Data Science course meets 3 times a week in the evenings and equips students to turn data, into insights, and into actionable recommendations to improve processes and drive company growth. Starting with Microsoft Excel⎼and advancing through Python, JavaScript, HTML/CSS, API Interactions, Social Media Mining, SQL, Hadoop, Tableau, Advanced Statistics, Machine Learning, R, Git/GitHub, and more⎼students work their way through the industry’s most popular programming languages, software, and libraries in data analytics. More curriculum info can be found here: https://bootcamp.cps.gwu.edu/

Digital Marketing:-Maintained marketing activities in Salesforce CRM and worked closely with Sales team to optimize the lead journey and score leads appropriately-Managed social media accounts (Facebook, Twitter, LinkedIn, YouTube, Soundcloud, Reddit, etc.), brought over 87% total follower increase in first 3 months-Initiated first-ever use of Reddit, Peerlyst & Google My Business to increase brand visibility-Launched company's first cybersecurity podcast "CyberTangent"-Launched first-ever monthly email newsletter which goes out to prospects-Planned and implemented SDR video outreach strategy using VidYard-Regularly wrote blog posts about trending cybersecurity topics on company website, worked with SMEs-Recommended changes to company website and A/B test ideas using Optimizely and Google Optimize-Participated in shooting and scripting videos about cyber risk analytics topics-Created HTML emails and landing pages in Pardot promoting Sales materials, blog content and more-Brainstormed and executed email nurture campaigns aimed at lead generation and re-targeting-Managed SEO and AdWords campaigns, as well as social ads and Dynamic Search Ads-Created market surveys and performed survey analysis-Planned and helped implement account based marketing strategy Project Management:-Planned, managed and executed content calendar (blog posts, videos, webinars, podcasts, email campaigns, etc.)-Acted as project manager for 3d party agencies and cybersecurity content writing experts to push out strong content regularly-Worked closely with Sales team on lead generation efforts-Coordinated other publishing efforts such as book releases-Managed internal projects like monthly Lunch & Learns and Women in Cybersecurity groupAnalytics+Reporting:-Used Pardot, Excel, Google Analytics, Google Data Studio, Salesforce, Python, social media reporting features, etc. for monthly marketing performance reports-Performed sentiment & network analysis using Twitter API

Mclean, Va, Us

Email and Digital Marketing:-Recommended improvements to clients'​ email and website content, offered best practices -Created landing pages, web forms and other web content through IBM Marketing Cloud (Silverpop), Salesforce Marketing Cloud (ExactTarget) and Pardot-Developed logical email automation programs and scoring models to segment and target the right audience-Assisted with composing copy briefs, Photoshop mock-ups and HTML versions of emails for clients -Performed standard testing on over 10 different email clients and devices through Litmus, IBM Marketing Cloud, Salesforce Marketing Cloud (Exact Target) and Pardot to ensure email health-Performed A/B and multivariate tests on mailings and websites to improve performance and understand the audience's preferences-Created and deployed dynamic email content -Assisted with setting up and testing web tracking + integrations-Acted as a IBM Marketing Cloud and Salesforce Marketing Cloud certified support contact for clients-Participated in company webinars and face-to-face workshops & presentations which are open to the public-Trained new employees Analytics+Reporting:-Implemented first-ever automation of data cleansing procedures using Python programming language and Excel macros, shortening the cleansing process from 48 steps to 5-Tracked email performance and made recommendations in monthly reports, visualized in Tableau-Performed weekly CRM data imports and data cleansing using IBM Marketing Cloud and Excel, maintained and updated client's extensive databases and relational tables -Utilized IBM Marketing Cloud's XML API feature for more detailed analytics and for making database changes-Built complex SQL queries in SFMCProject Management:-Managed several accounts and projects independently-Managed communications between clients and 3rd parties-Planned execution timelines, hours and budgets-Assisted with planning/executing data migration projects between systems

Mclean, Va, Us

Washington, Dc, Us

-Created a quarterly report of my contributions, highlighting a 120% increase in email signups and 1,350+ follower increase on social media and suggestions for improvement-Initiated first ever use of Pinterest and Tumblr-Created four infographics about consumer-related issues: Ebola, useful mobile apps, sugar consumption in the US, Black Friday, Cyber Monday and Christmas facts-Created a consumer quiz to gather data about readers and attract more followers/email subscribers resulting in a greater insight about consumer habits-Published in-depth article about Wearable Technology Security Issues in the seasonal magazine-Initiated giveaway which brought 219 new email subscriptions and social media follows-Wrote 48 blog posts for main website

Mclean, Virginia, Us

-Implemented new plan of organized and structured use of GovWin (federal contracting site), resulting in five new proposal bids and 120+ new “monitored” opportunities. -Proposed and gained acceptance for GovWin process improvement, tweaking information flow and enabling consistent and clearer ranking of opportunities.-Acted as a help desk for the GovWinIQ website and trained two employees on use of GovWin and eBUY.-Researched potential opportunities for proposal submission, teaming or tracking purposes on new sites: GovWin and GSA eBUY.-Designed templates and sent out e-blasts and company newsletters about current or upcoming events using PagePlus X7 and Publisher.-Drafted e-blast or social media content.-Assisted in putting together proposal materials.-Initiated use of SmarterStats to monitor CRI’s website performance and visitor behavior and analyzed SEO reports, recommended changes in key words and other improvements led to approximate 10% increase in site visitors.-Produced procedure materials for GovWin website usage and general proposal submission processes.-Offered extended part-time internship throughout school semester to assist with GovWin eBUY, designing e-blasts in Page Plus, and editing press releases.

Springfield, Ma, Us

-Researched and produced a written social media marketing analysis/strategy to improve WGBY’s community outreach using major social media platforms (such as Facebook, Twitter, Instagram, Google-Plus, Tumblr and LinkedIn) which resulted in a higher number of followers online. -Composed and published press releases regarding upcoming fundraising (WGBY’s first Asparagus Festival) and on-air programming events. -Managed digital marketing presence to effectively drive brand awareness, engagement and traffic to social media pages for WGBY events, resulting in approximate increase in event enrolment of 25% and actual 25% increase in Facebook following.-Coordinated communication with sponsors and clients for future fundraising events. -Assisted the Production Department with fundraising events and performances in the studio: participated in volunteer opportunities at the station, welcomed special guests, and helped prepare the studio for events, including the 2013 Massachusetts Senate Elections.

-Provided marketing support to the owner of this residential real estate agency.-Showed cooperative apartments in the Watergate complex to prospective clients.-Updated the webpage and produced factsheets, flyers and invitations using MS Word and Photoshop.-Managed files on properties and clients to facilitate easy access to information.

London, London, Gb

Bachelor'S Degree, Business Administration / Marketing

Part-Time Data Science Course, Data Science

Product Management Accelerator