Anna Polden Email & Phone Number

Vancouver, Bc, Ca

Anna leads the planning and execution of ICFC's fund development strategy, and supports with event management.During Anna's time with ICFC, she has conducted a 5-year revenue analysis (with monthly, donor segment, and fund designation views) and built a financial model to project net new fundraising revenue for the upcoming fiscal year. Anna analyzed this data to prepare and present new and existing opportunities for development to the Board and organization founders to increase donor engagement, improve retention, and grow support for the mission.As part of the development of an 18-month strategic plan, Anna has developed a donor journey map and robust stewardship matrix, and built a grant management system for the organization. And, as an immediate order of business, Anna was responsible for the concept design and development of an annual giving campaign (titled "Joy to the Wild") which was launched in December 2024. The campagin surpassed its $50,000 fundraising goal in new revenue in its first week.Leveraging her post-secondary background, Anna has been a key supporting member of the increased marketing and communications efforts at ICFC.

British Columbia, Canada

Anna was the head of the "Variety Schools" grant and service-learning programs, with over 40,000 engaged and $245,000 raised in the first two years of operation. Variety Schools promotes inclusive education in schools throughout the province, partnering with districts and school communities to fund specialized equipment and providing unique service-learning opportunities to students. Skilled in partnership management and with a background in marketing, Anna created a preferred vendors cause-marketing program which ensures that schools are receiving quality equipment and services while promoting corporate partners who give a percentage of sales back to the Variety BC mission, furthering its impact.Anna also managed a dedicated portfolio of major gift donors and corporate sponsors who support Variety BC's annual giving campaigns including "Variety Week" and the "Show of Hearts Telethon." Anna managed fundraising incentives for the annual giving campaigns, including forging a partnership with renowned artist and former NHL Vancouver Canuck, Richard Brodeur, who produced a custom painting entitled "All Inclusive" for Variety Week 2023, raising over $70,000 in support of mental wellness supports for kids in BC.

British Columbia, Canada

Anna was brought on to the team at Variety BC to ideate and develop the "Variety Schools" grant and service-learning programs, supporting inclusive learning throughout the province and engaging the next generation of philanthropists.She was also responsible for the redevelopment and strategic implementation of third-party fundraising events, the relaunch of the family ambassadorship program, and stewardship and strategic planning for community fundraising during this period.

Vancouver, Bc

Anna managed the Jump Rope for Heart program in elementary schools throughout Coastal Vancouver, helping to get kids active, practice healthy habits, and teach the importance of giving back. She recruited over 1,500 new registrations for the program in the first quarter through a robust prospecting and cultivation strategy, and was responsible for delivering school assemblies to mobilize school communities and kick-off fundraising activities. During the assemblies, students learned the importance of giving back and were inspired to collect donations that fund critical research that’s saving lives, preventing heart disease and stroke, and supporting survivors and their families. Youth also learned the life-saving signs of heart attack and stroke. Anna implemented a robust engagement strategy and committed 89% of participants to fundraising for the foundation during her time with the program, which was unfortunately cut short due to the implications of the global COVID-19 pandemic on the non-profit sector. Anna remains a loyal supporter of the mission.Anna was also the keynote speaker at the 2019 Gala Launch, sharing her personal experience surviving a stroke to mobilize major gifts and corporate donors and inspire support of the organization's mission.

Western Canada

Anna managed a high-touch portfolio school partnerships throughout BC and Alberta, growing annual giving to 114% with a minimum of $200,000 raised per market and contributing to 33% of regional targets. Anna was the outreach lead for her portfolio, responsible for creating materials (i.e. proposals, presentations, promotional resources, etc.), delivering workshops and speeches, mobilizing fundraising, implementing a recognition and honouring program, and producing quarterly board reports.She thoughtfully examined and identified cultivation opportunities and enhanced participant engagement by coordinating the Youth Leadership Conference, hosted by Mount Royal University in 2018, which was fully financially supported by a strategic corporate sponsorship approach. The Youth Leadership Conference offered a full-day of inspirational speeches and skill-building workshops for student attendees with professional development seminars operating simultaneously by thought-leaders in the education sector. The Youth Leadership Conference mobilized over 40 schools in the region to fundraise for the WE Charity mission.Her support of the launch of WE Day in Edmonton, including extensive youth logistics and transportation subsidies, and and coordination of the WE Schools team, led to the highest attended event nationwide with over 16,000 in attendance at Rogers Arena. Anna managed the crisis response and issues management resulting from the decision to move WE Day from Calgary to Edmonton in 2018.Anna also represented WE as the host of the inaugral Educator Summit in 2019, attended by educators worldwide and presented at district-wide conferences, and facilitated corporate fundraising-focused workshops for companies such as Telus and KPMG.

Narok, Kenya

Anna facilitated experiential service-learning youth trips to East Africa, responsible for 25+ youth in transit to/from and in country, while delivering customized content to encourage action planning and donor support for development projects (inclusive of food security, economic opportunity, access to education, clean water infrastructure, and healthcare). Service-learning youth trips help participants to gain an unprecedented understanding of each country and its culture, and of the daily challenges and joys experienced by community members, and along the way, they've expanded how they see the world and become part of a story of transformation.

Chilliwack, British Columbia, Canada

Anna was the remote host for Star 98.3 and Country 107.1, responsible for the coordination and representation of the Rogers Radio radio brands at community events. Anna was the liasion between the stations and its community partners, and performed technical remote equipment set up, hosting on-location broadcasts throughout the Fraser Valley.Anna leant her voice to the station for on-location live hits and was also the emcee of the 2017 Environmental Mind Grind competition in Abbotsford, BC.Anna supported the marketing promotions team with administrative duties, including contesting and promotional marketing.

Vancouver, British Columbia

Anna was responsible for integrated marketing campaigns across local radio and television brands, including out-of-home and digital media, specializing in community relations and talent publicity. Anna was the primary contact for non-profit organizations to pitch stories and in-kind promotional requests to from The Beat 94.5 (Virgin Radio Vancouver), QMFM (Move 103.5), TSN Radio Vancouver, and CTV Vancouver.Within her role, Anna managed and maintained the brand's social media channels and websites, providing strategic marketing direction and creative content for cross-platform and integrated contesting.During her time with Bell Media, Anna coordinated high-profile marketing campaigns for the brands including with partners such as Disneyland, the Venetian Las Vegas, and the Fair at the PNE.Anna was the project lead of CTV Vancouver's “Hope Starts Here” campaign, securing partnership agreements and raising over $850,000 in support of the BC Women’s NICU, and including the coordination of the subsequent “Block Party for Babies” community event attended by hundreds at Rocky Point Park in 2016.Anna's role acting as a liaison with community partners and event organizers, saw her managing a 15-person street-level marketing team for radio and television brand activations in the community, providing sound event coordination and logistics.

Vancouver, British Columbia

Anna was a part-time brand ambassador on the street-level marketing team, while she completed her university studies in Public Relations and Marketing. Anna went on to complete her practicum within the Marketing Promotions department at Bell Media in 2013, and later transitioned into a part-time Promotions Assistant role, with a focus on coordinating brand activations and promoting concert and live sporting events throughout the Lower Mainland.

Certificate, Non-Profit/Public/Organizational Management, Gpa 4.0

Anna ambitiously completed the non-profit management certificate at SFU in just 8 months, receiving full marks for 6 courses and finishing.

Public Relations/Marketing, Gpa 3.68

Activities and Societies: "Colour My Story" was a non-profit fundraising and awareness event hosted by Global BC's Mark Madryga and held.

Certificate, The Health Effects Of Climate Change

Credential ID: 0e1a366c5ba9486997257a788acc4d98 Credential URL: https://courses.edx.org/certificates/0e1a366c5ba9486997257a788acc4d98

Graduate Diploma, Business Administration