A group of young Russian speaking Israelis, part of the activist group Generation 1.5; promoting the culture of Russian speaking Israeli Jews in the Israeli public sphere. "Israeli Novy God" is an innovative and new campaign which was presented in December 2015. The goal of the campaign was to reacquaint Israeli public with the true meaning of the "Novy God". Co-managing the design and user experience of the project’s website, and the Facebook page strategy. Operation veteran - Victory Day (May 9)The aim of the project was to collect, curate and share the personal stories of Russian speaking veterans currently living in Israel. Creating a meaningful campaign both on social media platforms, as well as on the Hebrew spiking mass media channels.

Responsible for the organization’s rebranding process, all marketing budgets, launching new projects, and marketing cultural events. Manager of the organization’s website, marketing materials (digital and print), and public relations. New Spirit works to strengthen Jerusalem's status as an inspiring, attractive, and relevant capital city for young adults from the creative class.

Responsible for the content on all the library's social network channels - Facebook, Instagram, Twitter, and YouTube. Community manager for online communities with tens of thousands of members. Managed large collaborations with Facebook Israel. Created original content in response to current events. Worked with archive and catalog managers, and the digitization department on a mission to find relevant content and present it to the public in an interesting way.

Digital content strategy manager at the Jerusalem Municipality Speaker's Office, monitoring public discourse around core issues.Monitored the municipality’s network conversations in order to detect, prevent and manage potential media crises. Team manager and supervisor of two employees, providing responses to public inquiries over all networks. Responsible for the development and implementation of creative initiatives and collaborations in order to convey in an effective, efficient and interesting manner municipal messages for the Jerusalem residents' well-being.

Building a new media strategy in order to position Jerusalem as a leading tourist destination. As well as designing a concept for a new accelerator focused on tourism startups called ‘JLM Tourism Lab’

Produced and analysed a market research for consumer goods for the Israeli market. This included analysis of new product launches, review of current trends in the Israeli market and composing analysis and recommendations for leading local and international companies based Israel.

On a joint research with Wharton Business School – University of Pennsylvania and Nielsen USA: 1. ‘Word of mouth prior to a product launch and the impact on sales – the case study of new movies.’2. ‘On brands and word of mouth’ – Journal of Marketing Research: August 2013, Vol. 50, No. 4, pp. 427-444.

Operating grants - Monitoring payments for grants to NGOs

Provided professional assistance to members of the Knesset (MK).Proceeded reliable and objective information to the MKs and committees, documents and studies for discussion regarding the current legislation process.