🎥📝 Journalist & Content Producer | UX Researcher & DesignerAs a multifaceted professional at the intersection of journalism, UX research, and content creation, I specialize in crafting compelling narratives and engaging visual experiences.🔍 UX Research & Design: I employ user-centric methodologies to inform design decisions, ensuring seamless and intuitive user experiences across digital platforms.📰 Journalism Expertise: With a keen eye for storytelling, I curate and produce content that captivates audiences and drives engagement. My background in journalism enables me to uncover unique angles and present information in a clear, concise manner.💡 Strategic Social Media Management: I orchestrate comprehensive strategies for social media channels, fostering meaningful connections with our audience through regular postings and community engagement.🎨 Creative Content Creation: From ideation to execution, I conceptualize and produce a diverse range of media content, including captivating images, photography, illustrations, motion graphics, videos, and compelling text.🎬 Video Editing & Image Grading: Proficient in video editing and image grading techniques, I enhance visual content to ensure it aligns with brand aesthetics and resonates with target audiences.Explore more of my content writing endeavours here: https://www.klingklangklong.com/news Or stay updated with our latest developments by subscribing to our LinkedIn newsletter here: https://shorturl.at/HNOP3Let's connect and collaborate on shaping impactful narratives and user-centric experiences!

💼 Translations + Copywriting: Leveraging my expertise in strategic planning and journalistic best practices, I provide tailored translations and compelling copywriting services for Koerner Event Agency, ensuring confidentiality through NDA agreements with clientele.🎨 Online Banner Designs: Crafting visually captivating online banner designs for esteemed clients such as UNESCO and Bundesministerium der Justiz (BMJ), I blend creativity with strategic messaging to maximize audience engagement and brand visibility.🚀 Sample-CM Branding & Marketing Consulting: Collaborating with GB-2021 collection, I offer comprehensive branding and marketing consulting services, infusing journalistic integrity into content strategies to elevate brand presence and resonate with target audiences. Explore our collaborative work here.📝 Writing + Research: I specialize in crafting impactful narratives and conducting thorough research for brands like Low Bros, with press release writing featured on esteemed platforms such as Highsnobiety and Hypebeast. Additionally, I contribute to projects like CON.TXT exhibition research and writing, ensuring content excellence and audience engagement.📊 Re:publica Involvement: Engaged in various capacities at Re:publica, including reporting, editorial management, and project management at Shifted Newsroom, I oversee content production processes and drive editorial excellence through strategic planning and implementation.Unlock the potential of your brand with strategic planning, UX research, and content production expertise tailored to journalistic best practices. Let's collaborate and elevate your brand's digital presence!

As the Content & Channel Manager for DW Planet A, I spearheaded domain knowledge and management of the channel, ensuring seamless uploads and fostering community engagement through meticulous comment monitoring. Leveraging my expertise in UX research and design, I optimized SEO strategies for enhanced discoverability while maintaining journalistic integrity through rigorous fact-checking of scripts.Highlights of my tenure include:Increased Subscribers and Views: Orchestrated DW Planet A channel management, comments, and user engagement strategies, resulting in a remarkable increase of +322.8K subscribers and 65M video views across 75 published videos.Promotional Video Editing: Crafted compelling promo videos to captivate audiences and drive engagement, complemented by meticulously designed thumbnails for optimal click-through rates.Analytics and Reporting: Utilized analytical insights to inform content strategies and drive continuous improvement, ensuring data-driven decision-making and measurable results.In addition to my role with DW Planet A, I also contributed to DW Business Facebook & LinkedIn channel management, where I excelled in:Engagement Growth: Achieved an outstanding 900% increase in engagement through strategic social card design and market research-driven content strategies.SEO Optimization: Implemented SEO best practices to maximize visibility and reach, while leveraging analytics to refine tactics and drive performance.I further assisted in adapting content for social media channels by editing videos for DW Europe, catering to diverse audiences in countries like Germany, Hungary, Poland, and Romania.

As a seasoned product manager, I played a pivotal role in steering projects towards success by meticulously prioritizing key initiatives and leveraging UX research and design principles. My responsibilities encompassed:🛣️ Customer Roadmapping: Guided by customer-centricity, I developed comprehensive roadmaps that aligned with user needs and business objectives, ensuring the delivery of impactful solutions.🔍 Competitor Analysis: Conducted thorough analyses of competitors' products and strategies, extracting valuable insights to inform decision-making, drive innovation, and improve SEO for the startup.🌐 Translations: Facilitated seamless communication across global teams by providing accurate translations, fostering collaboration and synergy.🔬 UX Research: Delved deep into user behavior through interviews and other qualitative research methods, extracting key insights to inform product enhancements and optimizations. Specifically, on a B2B project, I conducted UX research through interviews, journey mapping, and pain point analysis to ensure that our solutions met the specific needs and challenges of our target audience.📊 Project Management: Orchestrated cross-functional teams with precision, ensuring seamless coordination and timely delivery of milestones, while mitigating risks and maximizing efficiency.🖋️ UX Copy: Crafted clear and compelling UX copy that enhanced user understanding and facilitated intuitive interactions, contributing to a seamless user experience.Throughout my tenure, I conducted competitor analyses to improve SEO for the startup. Additionally, I worked on a B2B project where I conducted extensive UX research through interviews, journey mapping, and pain point analysis. This research informed product development strategies, ensuring that our solutions addressed the unique challenges faced by our business clients, thereby driving value and fostering long-term partnerships.

I specialised in developing tailored digital strategies for dynamic South African clients, including industry leaders like Multichoice, Edcon Group, Woolworths, Truworths, Mtv & Trace Music and other prominent lifestyle brands.Key Responsibilities:🔍 Research & Analysis: Conduct comprehensive research, interviews, and qualitative research to gain deep insights into local consumer behaviours, preferences, and cultural nuances. Utilise findings to inform strategic planning and content creation efforts that resonate with target audiences.📊 Strategic Planning: Develop customised strategic plans that align with each client's objectives and market positioning. Integrate digital marketing trends, consumer insights, and UX principles into strategic presentations tailored to specific product categories and consumer segments.✍️ Content Writing: Craft engaging and user-centric content that drives brand storytelling and communicates effectively across digital platforms. Ensure content is optimised for UX, aligning with brand tone and voice while delivering valuable information.🔄 Project Management: Lead cross-functional teams through project planning, execution, and optimisation phases, ensuring alignment with client briefs and objectives. Implement agile project management methodologies to adapt to evolving market dynamics and consumer needs.🎯 UX-Focused Approach: Apply UX-focused strategies to enhance user experiences across digital touchpoints, from website design to social media interactions. Leverage insights from user research to optimize content delivery and drive meaningful engagement with target audiences.Achievements:🏆 Successfully localized digital strategies and content for South African clients, resulting in increased brand visibility, engagement, and customer satisfaction.📈 Implemented strategic initiatives that led to measurable improvements in key performance indicators, including website traffic, conversion rates, and brand loyalty.

In South Africa, the intersection of style, pop culture, and fashion continuously shapes creative endeavors. Employing a methodology rooted in thorough research, analysis, and keen observation, I collaborated closely with a team of forward-thinking professionals to anticipate and interpret emerging trends, particularly within the African context.My approach leveraged my innate over-analytical disposition to not only process forthcoming ideas and trends but also to meticulously dissect current trends and gatekeepers. This methodological rigor fostered a climate conducive to the exploration of alternative concepts and data within the South African market. Freelancing for Flux Trends and Nicola Cooper on her private initiatives, I undertook a range of responsibilities, including:• Conducting in-depth market activity investigations• Analyzing published data and statistics• Assessing the historical performance of products or services• Commissioning surveys to glean insightful data• Managing and coordinating comprehensive research projectsAmidst the dynamic landscape, characterized by its challenges and opportunities, I approached each task with a solution-focused mindset. My endeavors facilitated confident engagement with diverse stakeholders, employing a framework of customer-centric design thinking to drive projects forward. Additionally, my adept handling of voluminous data enabled the production of distinctive and brand-aligned customer insights. Through this role, I cultivated a robust knowledge base and deep understanding of crafting consumer insights tailored to the diverse landscape of South Africa's consumer market.

My role centred on synthesising insights and data from extensive market analysis to empower the team with pertinent information for strategic decision-making.I integrated deep understanding of clients and target markets into all planning processes. Leveraging account planning techniques and user-centric methodologies for customer insight acquisition, I collaborated with the local office accounts team and managing directors to identify business development opportunities.My strategic planning approach was grounded in clear, objective observations and research, incorporating consumer and digital trends. Recognising the importance of anticipating the digital future and understanding consumer behaviour, I actively applied design thinking principles to develop solutions aligning brand objectives with consumer needs.Key responsibilities included:🔍 Conducting comprehensive research and data gathering for well-informed strategic plans📊 Deeply analysing clients' businesses to understand their brands and objectives📝 Crafting cohesive plans integrating UX design and strategy for campaign success💡 Collaborating on original ideas with team members using UX design thinking methodologies📅 Developing content planning and strategy aligned with brand goals and consumer needs, focusing on UX optimization🔬 Conducting extensive UX research and analysis to enhance digital experiences and drive engagement📈 Presenting findings to senior staff members and clients, emphasising UX-driven insights and strategies🚧 Identifying potential challenges and devising solutions, focused on UX strategy and research🤝 Engaging with senior leadership to solicit feedback and refine strategies, incorporating UX design principlesThrough strategic planning, I contributed to campaign success by delivering solutions resonating with clients and audiences, with a strong emphasis on UX design and strategy.

As a former strategic planner, I spearheaded the development of robust brand strategies, with a keen focus on strategic thinking and UX principles. Blending traditional account planning techniques with agile methodologies, I delved deep into gathering profound customer insights to fuel business growth. Collaborating closely with local teams and directors, we identified pivotal business opportunities aligned with client objectives.🔍 Strategic Insights and UX Research: My approach was centered on forward-thinking strategies, leveraging interviews, market research, and opinion polling to unearth actionable recommendations for enhancing client ROI, brand awareness, and social investments.📊 Strategic Analysis and Planning: I conducted comprehensive analyses, evaluating the economic, political, social, and technical landscape. SWOT analyses were instrumental in identifying strengths, weaknesses, opportunities, and threats impacting each brand.🤝 Strategic Guidance and Collaboration: I provided invaluable guidance to brands in refining long-term strategic blueprints, capitalizing on growth prospects. Through client workshops and focus groups, strategies were fine-tuned to align with client objectives and consumer preferences.I collaborated with prominent brands such as Bayer, Nestlé, Nokia, Microsoft, and Unilever, contributing significantly to their strategic development. Additionally, I played a pivotal role in research initiatives for Kellogg's, further enriching my expertise in brand strategy and consumer insights.

As a Digital Project Manager at Røering Creative Kin (formerly known as Global Mouse), I spearheaded the creative concept and technical development of cutting-edge media advertising products, including eCommerce platforms, promotional websites, email newsletter marketing, rich media, banner advertisements, mobile applications, motion graphics, widgets, and social media applications. Working alongside a talented and integrated team, I conceptualized innovative ideas and online marketing strategies, coordinating internal design, development, and production efforts to drive businesses toward their digital marketing and consumer outreach objectives.In greater detail, I orchestrated the delivery of digital projects through integrated marketing strategies, emphasizing UX principles, design thinking, and agile methodologies. I facilitated the definition, idea generation, and execution of web products that seamlessly aligned with marketing strategies, integrating digital approaches and creative designs for optimal campaign and project outcomes.🛠️ Key Responsibilities:Led the creative concept and technical development of various digital media advertising productsCoordinated internal teams to ensure seamless execution of projectsImplemented UX principles and design thinking methodologies to enhance user experiencesIntegrated agile methodologies to adapt to evolving project needs and market dynamicsCollaborated with stakeholders to align project objectives with business goals and marketing strategies🚀 Projects and Brands:Discovery Insurance: Led the development of digital marketing campaigns and initiativesHuawei: Contributed to the creation of innovative digital solutions and strategiesThrough my role at Røering Creative Kin, I played a pivotal role in driving the success of digital projects, leveraging UX principles, design thinking, and agile methodologies to deliver impactful results for clients.

As a community manager, I am a digital-savvy employee who is repsonsible for all communications, PR, social media, events and content creation for client brands. In a Web 3.0 communications role, I incorporate online tools and in-person networking to create relationships and ultimately build the company’s and client's brand, both online and off.I worked intensively in: - Content creation: writing blog posts, articles, newsletters, communications materials, and material for social media channels- Social media marketing: creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties- Events and event planning: attending and tweeting about industry events in South Africa (often outside of 9-5 hours) and planning/initiating meetups for all of my communities- Public relations: managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns - Customer relations: answering questions on the social media spaces and managing customer expectations on these platforms - Communications/marketing strategy: responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications- Analytics and Reporting: Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives for all clients and their online communities- Business development: I was responsible for business development in the social media and online space for; City Lodge Hotels, Reckitt-Benckiser, Steers, Tiger Brands - specifically Beacon Liquorice Allsorts Oppi Koppi Suite Life campaign.

In this position, I assisted in increasing online traffic on all of Vega’s social media and digital platforms, as well as covering relevant industry events and writing and updating content for the Vega website, blog and social media platforms and keep online communities updated with relevant content.

As part of prerequisite to complete my honours degree at Vega, it was required of me to complete a one-month internship. I applied at Big Concerts as I have always had a great interest in the entertainments industry and relevant entertainment news, which I covered with many articles written whilst studying media and print production at the University of Cape Town. In this position, I worked in marketing administration and organisation of media and advertising for concerts and events – local and international. During this period, I started working in social media spaces to increase online awareness and marketing for Big Concerts and their events, as well as working closely with suppliers like Full Circle Media, 5-D Advertising and production companies to ensure effective advertising and marketing of each portfolio and event to the public. Events and clients that I worked on were as follows:- Daughtry concert and South Africa tour- Cirque du Soleil- 30 Seconds to Mars- Billy Idol- U2