Anna Rawhiti-Connell work email
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Anna Rawhiti-Connell personal email
“Skate to where the puck is going, not where it has been.”I am currently head of audience and a senior writer at The Spinoff. As head of audience, I manage a team of four, including product development, community, design and front-end development specialists. I oversee strategy, audience revenue, insights, events and campaigns. In the last year, I've completed the FT Strategies executive North Star workshop series and a mini-MBA in AI for business. I was editor of The Bulletin, The Spinoff’s morning news round-up for two years. I’m an award-winning writer (best general columnist, 2021 Voyager Media Awards) and have contributed to North and South, Radio New Zealand and Newsroom as a column, opinion and feature writer. I spent over a decade as a social media strategist and consultant working with brands, not-for-profits, government agencies and social change organisations. I’m the deputy chair of the board at Auckland Writers Festival.
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Senior WriterThe SpinoffAuckland, Nz -
Head Of Audience And Senior WriterThe Spinoff May 2024 - Present -
Head Of AudienceThe Spinoff Mar 2023 - May 2024 -
Editor Of The BulletinThe Spinoff Apr 2022 - May 2024Editor of The Bulletin, an essential digest of the key stories from across New Zealand's media, published each weekday at 7am. -
Newsletters EditorThe Spinoff Jul 2022 - Mar 2023Newsletters Editor at The Spinoff looking after our brilliant and growing stable of newsletters. https://thespinoff.co.nz/newsletters -
Deputy ChairAuckland Writers Festival | Waituhi O Tāmaki May 2024 - Present -
Board MemberAuckland Writers Festival | Waituhi O Tāmaki May 2019 - May 2024 -
Co-Opted Board Member (Ex-Officio Capacity)Auckland Writers Festival | Waituhi O Tāmaki Jan 2018 - May 2019 -
Public Speaker And Panel FacilitatorAnna Rawhiti-Connell May 2013 - PresentI am an experienced public speaker. I am able to speak about social media, internet culture, my own professional journey and my roles as a director.
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ConsultantAnna Rawhiti-Connell Sep 2018 - Mar 2023New ZealandI worked in digital marketing and communications, social media and content marketing for over a decade. I worked with a range of clients including Vodafone, Challenge, Vector, The Warehouse Group, Counties Energy, WSP and the NZ Drug Foundation. I also worked with digital social impact agency, For Purpose, assisting their clients with social media and digital communications strategies. Work with the FP team included award-winning campaigns for Te Taura Whiri i te Reo Māori (Māori Language Commission) and a rheumatic fever prevention campaign for Alliance Health Plus. I am no longer consulting.
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Freelance Writer And CommentatorAnna Rawhiti-Connell Feb 2017 - Mar 2023
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ColumnistNewsroom Nz Mar 2017 - Aug 2021Auckland, New ZealandFortnightly column at newsroom.co.nzWinner of best general columnist at the 2021 Voyager Media Awards. -
Board MemberWaikato Rugby Union Jun 2018 - Jun 2020Hamilton -
Digital Creative StrategistBettle And Associates Apr 2017 - Aug 2018HamiltonProvided comprehensive and creative digital, social media, communications and content marketing strategies as well as SEO and electronic direct marketing support. Clients worked with included DeLaval, Prolife Foods (Mother Earth and Alison's Pantry), Challenge Fuel, Polaris, Waikato District Council, Good George, WPS Opus, Vector and the Perry Group. -
Social Communities & Content ManagerBank Of New Zealand Nov 2015 - Apr 2017Auckland, New ZealandI managed the social media and content marketing team, strategies and implementation at BNZ for 5 years, evolving my role and growing the team from 2 to 6 people in that time.I was accountable for all our social, online community and content marketing platforms and digital properties with overall responsibility for strategy, implementation, delivery, and risk management. I had 5 direct reports and managed an annual budget of over $1,000,000.I was responsible for developing and launching BNZ’s content and social media marketing strategies and building the social media customer care, operating, governance and staff use models. I developed bank-wide executive and staff social media training and an online employee advocacy strategy culminating in being the first company in New Zealand to put in LinkedIn’s Elevate platform. I did the strategy for, and led the development of BNZ Community, the first owned community platform in the finance sector in NZ and BNZ’s first brand content site www.begoodwithmoney.co.nz -
Social Media ManagerBank Of New Zealand Apr 2013 - Oct 2015Led the social media and content marketing team at BNZ, developed and implemented the bank’s content marketing and social media strategies, built the social media customer care, operating, governance and staff use models. Led and developed bank-wide executive and staff social media training. Led the development of BNZ Community, the first owned community platform in the finance sector in NZ, BNZ’s first brand content site www.begoodwithmoney.co.nz and the implementation of the LinkedIn tool, Elevate, to power up employee advocacy online. We were the first company in NZ to put this tool in place. -
Online Community ManagerBank Of New Zealand Nov 2011 - Mar 2013AucklandOnline community management and growth, online responding, crisis communications -
Development Manager/Partnerships ManagerAuckland Theatre Company Feb 2006 - Nov 2011Development and maintenance of non-box office revenue sources including corporate sponsorship, trusts and foundations, central and local government funding and private benefaction. Establishment and management of social media channels including Twitter, Facebook and company blog. -
DirectorArts.Biz Ltd Jan 2003 - Sep 2010As a Director of Arts.Biz™ Ltd, I ran workshops for, and providing consulting services to, creative practitioners with my fellow Directors for 7 years. My speciality areas included career planning and mentoring, strategic planning, social media and the web and funding and sponsorship.
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Communications Policy And Process CoordinatorHamilton City Council Nov 2004 - Dec 2005Marketing and Communication liaison between the Waikato Museum, Hamilton Libraries, Hamilton City Theatre and Artspost Gallery and the Hamilton City Council’s Marketing and Communications team and the unit’s advertising agency. -
Tutor/Co-LecturerUniversity Of Waikato Feb 2002 - Nov 2004Co-lectured third year paper, Marketing the ArtsTutored Post-Graduate paper, Creative Industries Publications: From Arts Management to Creative Industries, 8th International Conference on Arts and Cultural Management, 2005, co-authored with Dr Suzette Major
Anna Rawhiti-Connell Skills
Anna Rawhiti-Connell Education Details
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Screen And Media, Political Science -
Psychology
Frequently Asked Questions about Anna Rawhiti-Connell
What company does Anna Rawhiti-Connell work for?
Anna Rawhiti-Connell works for The Spinoff
What is Anna Rawhiti-Connell's role at the current company?
Anna Rawhiti-Connell's current role is Senior Writer.
What is Anna Rawhiti-Connell's email address?
Anna Rawhiti-Connell's email address is an****@****z.co.nz
What schools did Anna Rawhiti-Connell attend?
Anna Rawhiti-Connell attended The University Of Waikato, Massey University.
What are some of Anna Rawhiti-Connell's interests?
Anna Rawhiti-Connell has interest in Poverty Alleviation, Social Services, Arts And Culture, Economic Empowerment.
What skills is Anna Rawhiti-Connell known for?
Anna Rawhiti-Connell has skills like Social Media Marketing, Social Media, Digital Marketing, Marketing Communications, Sponsorship, Marketing, Blogging, Strategy, Fundraising, Public Speaking, Facebook, Digital Strategy.
Who are Anna Rawhiti-Connell's colleagues?
Anna Rawhiti-Connell's colleagues are Joel Macmanus, Angela W., Duncan G., Jane Yee, Gemma Mcauley, Te Aihe Butler, Claire Mabey.
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