Anna Rawhiti-Connell

Anna Rawhiti-Connell Email and Phone Number

Senior Writer @ The Spinoff
Auckland, NZ
Anna Rawhiti-Connell's Location
Auckland, Auckland, New Zealand, New Zealand
Anna Rawhiti-Connell's Contact Details

Anna Rawhiti-Connell work email

Anna Rawhiti-Connell personal email

n/a
About Anna Rawhiti-Connell

“Skate to where the puck is going, not where it has been.”I am currently head of audience and a senior writer at The Spinoff. As head of audience, I manage a team of four, including product development, community, design and front-end development specialists. I oversee strategy, audience revenue, insights, events and campaigns. In the last year, I've completed the FT Strategies executive North Star workshop series and a mini-MBA in AI for business. I was editor of The Bulletin, The Spinoff’s morning news round-up for two years. I’m an award-winning writer (best general columnist, 2021 Voyager Media Awards) and have contributed to North and South, Radio New Zealand and Newsroom as a column, opinion and feature writer. I spent over a decade as a social media strategist and consultant working with brands, not-for-profits, government agencies and social change organisations. I’m the deputy chair of the board at Auckland Writers Festival.

Anna Rawhiti-Connell's Current Company Details
The Spinoff

The Spinoff

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Senior Writer
Auckland, NZ
Website:
thespinoff.co.nz
Employees:
41
Anna Rawhiti-Connell Work Experience Details
  • The Spinoff
    Senior Writer
    The Spinoff
    Auckland, Nz
  • The Spinoff
    Head Of Audience And Senior Writer
    The Spinoff May 2024 - Present
  • The Spinoff
    Head Of Audience
    The Spinoff Mar 2023 - May 2024
  • The Spinoff
    Editor Of The Bulletin
    The Spinoff Apr 2022 - May 2024
    Editor of The Bulletin, an essential digest of the key stories from across New Zealand's media, published each weekday at 7am.
  • The Spinoff
    Newsletters Editor
    The Spinoff Jul 2022 - Mar 2023
    Newsletters Editor at The Spinoff looking after our brilliant and growing stable of newsletters. https://thespinoff.co.nz/newsletters
  • Auckland Writers Festival | Waituhi O Tāmaki
    Deputy Chair
    Auckland Writers Festival | Waituhi O Tāmaki May 2024 - Present
  • Auckland Writers Festival | Waituhi O Tāmaki
    Board Member
    Auckland Writers Festival | Waituhi O Tāmaki May 2019 - May 2024
  • Auckland Writers Festival | Waituhi O Tāmaki
    Co-Opted Board Member (Ex-Officio Capacity)
    Auckland Writers Festival | Waituhi O Tāmaki Jan 2018 - May 2019
  • Anna Rawhiti-Connell
    Public Speaker And Panel Facilitator
    Anna Rawhiti-Connell May 2013 - Present
    I am an experienced public speaker. I am able to speak about social media, internet culture, my own professional journey and my roles as a director.
  • Anna Rawhiti-Connell
    Consultant
    Anna Rawhiti-Connell Sep 2018 - Mar 2023
    New Zealand
    I worked in digital marketing and communications, social media and content marketing for over a decade. I worked with a range of clients including Vodafone, Challenge, Vector, The Warehouse Group, Counties Energy, WSP and the NZ Drug Foundation. I also worked with digital social impact agency, For Purpose, assisting their clients with social media and digital communications strategies. Work with the FP team included award-winning campaigns for Te Taura Whiri i te Reo Māori (Māori Language Commission) and a rheumatic fever prevention campaign for Alliance Health Plus. I am no longer consulting.
  • Anna Rawhiti-Connell
    Freelance Writer And Commentator
    Anna Rawhiti-Connell Feb 2017 - Mar 2023
  • Newsroom Nz
    Columnist
    Newsroom Nz Mar 2017 - Aug 2021
    Auckland, New Zealand
    Fortnightly column at newsroom.co.nzWinner of best general columnist at the 2021 Voyager Media Awards.
  • Waikato Rugby Union
    Board Member
    Waikato Rugby Union Jun 2018 - Jun 2020
    Hamilton
  • Bettle And Associates
    Digital Creative Strategist
    Bettle And Associates Apr 2017 - Aug 2018
    Hamilton
    Provided comprehensive and creative digital, social media, communications and content marketing strategies as well as SEO and electronic direct marketing support. Clients worked with included DeLaval, Prolife Foods (Mother Earth and Alison's Pantry), Challenge Fuel, Polaris, Waikato District Council, Good George, WPS Opus, Vector and the Perry Group.
  • Bank Of New Zealand
    Social Communities & Content Manager
    Bank Of New Zealand Nov 2015 - Apr 2017
    Auckland, New Zealand
    I managed the social media and content marketing team, strategies and implementation at BNZ for 5 years, evolving my role and growing the team from 2 to 6 people in that time.I was accountable for all our social, online community and content marketing platforms and digital properties with overall responsibility for strategy, implementation, delivery, and risk management. I had 5 direct reports and managed an annual budget of over $1,000,000.I was responsible for developing and launching BNZ’s content and social media marketing strategies and building the social media customer care, operating, governance and staff use models. I developed bank-wide executive and staff social media training and an online employee advocacy strategy culminating in being the first company in New Zealand to put in LinkedIn’s Elevate platform. I did the strategy for, and led the development of BNZ Community, the first owned community platform in the finance sector in NZ and BNZ’s first brand content site www.begoodwithmoney.co.nz
  • Bank Of New Zealand
    Social Media Manager
    Bank Of New Zealand Apr 2013 - Oct 2015
    Led the social media and content marketing team at BNZ, developed and implemented the bank’s content marketing and social media strategies, built the social media customer care, operating, governance and staff use models. Led and developed bank-wide executive and staff social media training. Led the development of BNZ Community, the first owned community platform in the finance sector in NZ, BNZ’s first brand content site www.begoodwithmoney.co.nz and the implementation of the LinkedIn tool, Elevate, to power up employee advocacy online. We were the first company in NZ to put this tool in place.
  • Bank Of New Zealand
    Online Community Manager
    Bank Of New Zealand Nov 2011 - Mar 2013
    Auckland
    Online community management and growth, online responding, crisis communications
  • Auckland Theatre Company
    Development Manager/Partnerships Manager
    Auckland Theatre Company Feb 2006 - Nov 2011
    Development and maintenance of non-box office revenue sources including corporate sponsorship, trusts and foundations, central and local government funding and private benefaction. Establishment and management of social media channels including Twitter, Facebook and company blog.
  • Arts.Biz Ltd
    Director
    Arts.Biz Ltd Jan 2003 - Sep 2010
    As a Director of Arts.Biz™ Ltd, I ran workshops for, and providing consulting services to, creative practitioners with my fellow Directors for 7 years. My speciality areas included career planning and mentoring, strategic planning, social media and the web and funding and sponsorship.
  • Hamilton City Council
    Communications Policy And Process Coordinator
    Hamilton City Council Nov 2004 - Dec 2005
    Marketing and Communication liaison between the Waikato Museum, Hamilton Libraries, Hamilton City Theatre and Artspost Gallery and the Hamilton City Council’s Marketing and Communications team and the unit’s advertising agency.
  • University Of Waikato
    Tutor/Co-Lecturer
    University Of Waikato Feb 2002 - Nov 2004
    Co-lectured third year paper, Marketing the ArtsTutored Post-Graduate paper, Creative Industries Publications: From Arts Management to Creative Industries, 8th International Conference on Arts and Cultural Management, 2005, co-authored with Dr Suzette Major

Anna Rawhiti-Connell Skills

Social Media Marketing Social Media Digital Marketing Marketing Communications Sponsorship Marketing Blogging Strategy Fundraising Public Speaking Facebook Digital Strategy Stakeholder Management Public Relations Marketing Strategy Strategic Communications Online Communications Community Management Networking Non Profits Nonprofits Editing Winning Temperament Amplifying Influence Events Media Relations Team Building Training

Anna Rawhiti-Connell Education Details

Frequently Asked Questions about Anna Rawhiti-Connell

What company does Anna Rawhiti-Connell work for?

Anna Rawhiti-Connell works for The Spinoff

What is Anna Rawhiti-Connell's role at the current company?

Anna Rawhiti-Connell's current role is Senior Writer.

What is Anna Rawhiti-Connell's email address?

Anna Rawhiti-Connell's email address is an****@****z.co.nz

What schools did Anna Rawhiti-Connell attend?

Anna Rawhiti-Connell attended The University Of Waikato, Massey University.

What are some of Anna Rawhiti-Connell's interests?

Anna Rawhiti-Connell has interest in Poverty Alleviation, Social Services, Arts And Culture, Economic Empowerment.

What skills is Anna Rawhiti-Connell known for?

Anna Rawhiti-Connell has skills like Social Media Marketing, Social Media, Digital Marketing, Marketing Communications, Sponsorship, Marketing, Blogging, Strategy, Fundraising, Public Speaking, Facebook, Digital Strategy.

Who are Anna Rawhiti-Connell's colleagues?

Anna Rawhiti-Connell's colleagues are Joel Macmanus, Angela W., Duncan G., Jane Yee, Gemma Mcauley, Te Aihe Butler, Claire Mabey.

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