Develop cross-channel social media campaigns (paid and organic) to engage different customer segments on Facebook, Instagram, LinkedIn, Pinterest & TikTok across industries Design compelling creative & social media campaigns that actively engage organic & targeted followers and maintain alignment with trendsManage clients’ Google Ad campaigns - asset creation, strategy & budget - to increase awareness and conversionsAnalyze KPIs to understand successful tactics to inform future engagement optimizations Develop branding strategies for clients to enhance brand voice, brand aesthetic, brand clarity, and overall business impact & revenue

Drive an integrated digital strategy across paid channels - such as Google Ads & paid social media - and also manage budgets and vendor relations to support paid channel executionDevelop and execute organic social media strategy and budget to reach audiences of 49,000+ followers to raise brand awareness & educate audiences while optimizing engagement and growthDevelop, enhance &grow NTAM's social media presence by increasing impressions by 150%, growing followers by 50% & exceeding the industry average CTR by 50% - as well as advising + executing C-suite social media posting and cross-business social media collaboration to ensure cohesive brandingStrategize and deploy Google Ad campaigns to promote keystone thought leadership campaigns, priority products & brand to double audience impressions, increase clicks by 50% & double leads year-over-yearAuthor webpages in Adobe Experience Manager to enhance UX on the company website through sourcing compelling imagery and implementing intriguing article formats to take users on a journeyManage & coordinate distribution of weekly content campaigns through social media, email marketing on Marketo, and third-party industry platforms to target key audiencesSpearhead & collaborate on projects with senior management to ensure the company's internal communications and brand strategy initiatives are effectively executed

Manage & lead marketing team to develop engaging digital marketing & social media strategy to promote company events & expand partnerships that widen the reach of dance & wellnessManage company’s LinkedIn, Instagram, Facebook & TikTok accounts to acquire and network with potential corporate partners for events & customized programs to grow followers by 4x YoYImplement email marketing strategy to deploy a regularly distributed 'Value-Add' newsletter via MailChimp to improve open rates by 20%Design core branded marketing materials to be distributed across social media, in-person events, and final client meetings

Develop and edit marketing materials specific to Northern Trust products and services to be used in client acquisition meetingsCollaborate with team to craft strategic responses to 5+ RFPs per month to engage & capture business from existing clients, prospective clients, and consultants in a range of industriesLead and manage 5+ key client proposals per month working with stakeholders across the organization to ensure projects are delivered in an accurate & timely manner

Curated social media strategy to establish a strong digital presence & brand imagePlanned & wrote over 20 SEO-optimized blogs featuring and telling the stories of different public figures and Social Media Influencers to assist in the launch of the businessDesigned website on WordPress in a dynamic format to support company growth