Thank you for visiting my profile. Conversations welcome!With the expansion of entertainment streaming services, the competition for subscribers and viewership is intense. There’s never been so much quality content to choose from. As a consumer I’m challenged to wade through it all to discover content I want to watch. Sometimes it feels like I’m spending more time scrolling than watching. The networks and/or streaming services that can skillfully use qualitative and quantitative analytics to understand their audience preferences and help them find relevant choices will win over audience, subscribers and influencers.Putting together the research, analytics and marketing talent to make this a reality is what I do and I am absolutely thrilled to join AMAZON STUDIOS where I will focus on building content strategy around LATCANZ originals and features.CONSUMER & MARKET RESEARCHCustomer Behaviors & TrendsPrimary Research Design & AnalysisFirst- & Third-Party Data SynthesisActionable Insights, Decision SupportGlobal Research StrategiesQualitative & Quantitative ResearchData Collection & Survey AnalysisMessage & Creative Testing, SegmentationBRAND STRATEGYStrategic Ideation & Content/Asset CreationLong-Term Strategic VisionAdvocating for the CustomerCommunication StrategyKey Marketing Stories & Media OPERATIONS MANAGEMENTBudget OversightCross-Functional RelationshipsHigh-Volume Project ManagementRecruit, Hire, Train & Develop TeamsPerformance ManagementCREATIVE PARTNERSAgencies, Art Directors & Senior ProducersMarketing & CommunicationBrand Marketing Product DesignInfluencer Marketing
Listed skills include Television, Marketing, Strategy, Advertising, and 34 others.