Anna Lee Email & Phone Number

Menlo Park, California, Us

On the Brand Marketing team, I manage Robinhood's social media strategy, content, campaigns and community across seven channels. Key responsibilities within my scope are: On the Brand Marketing team, I manage Robinhood's social media strategy, content, campaigns and community across seven channels. Key responsibilities within my scope are: - Managing Robinhood's social media presence across X, Meta, TikTok, LinkedIn, YouTube, and Reddit. \-Developing and implementing social strategy to increase brand momentum and brand trust. - Operating active community building programs. - Collaborating with eight cross-functional teams to create compelling social content that amplifies marketing campaigns and strengthens brand identity.- Strategically planing and creating social content for leadership to increase followership and positive sentiment. - Monitoring social performance and conversation metrics to inform social strategy, marketing efforts, and business decisions.- Tracking social sentiment during app outages, delivering strategic crisis communication recommendations to mitigate risks effectively.

Menlo Park, California, Us

- Managed the social content calendar to produce and publish 552 pieces of content in 2022. - Developed and implemented social strategy resulting in our Twitter following growing from 550K to 1.1M and TikTok from 1K to 170K in 8 months making Robinhood the highest-followed brokerage on social media.- Produced an organic TikTok series that outperformed the industry with an average engagement rate of 8% and 200K views per video.- Executed Community Management across seven channels increasing engagements by 19%, outbound engagements by 113%, and positive social sentiment 30% in 2022 vs the prior year.

Menlo Park, California, Us

Walnut Creek, California, Us

Advises on social media by setting strategy aligning to donation and volunteer goals. Optimizes 10k of monthly budget of paid Google advertisements.

San Francisco, California, Us

- Implemented engagement strategy into Diverse Segments and Credit Card campaigns as a part of a cross-functional team. - Engaged social communities through community management and engagement activations.

San Francisco, California, Us

- Coordinated media and press home game presence and coverage. - Transcribed player and coach interviews for NBA.com.- Executed media monitoring and coverage analysis reporting seven days a week for basketball operations.

Golden Valley, Mn, Us

Contributed to all marketing, sales, communication and hospitality included in partnership contracts. On game days, I executed and supervised all partner marketing agreements.

San Francisco, California, Us

As a part of the Diverse Segments Brand team at Wells Fargo, I worked on a localized marketing strategy to connect with diverse segments. In addition to my three month project, I contributed to my team’s initiatives and brand campaigns, and also was the lead on weekly news updates of relevant news from top brands.

Assisted in the research, planning and execution of marketing events and promotions in-game and at external brand events. My personal responsibility focused on Timberwolves College Night promotions on the University of Minnesota Campus.

Minneapolis, Minnesota, Us

Assisted in executing VIP hospitality and event operations for ownership, corporate partners, and suite holders on Timberwolves and Lynx game nights at Target Center Arena.

Bachelor Of Arts (B.A.), Strategic Communication

Minor, Spanish Language And Literature