Anna Roth

Anna Roth Email and Phone Number

UX content designer, writer, journalist | Google alum @ Tetra
Anna Roth's Location
Seattle, Washington, United States, United States
About Anna Roth

Content designer, writer and journalist with 15+ years of experience in digital and print media. Fresh off my last stint at Google, where I spent six years on a specialized UX team helping people connect with places they love on Maps. I’m also an award-winning journalist and former restaurant critic for the San Francisco Chronicle and SF Weekly.

Anna Roth's Current Company Details
Tetra

Tetra

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UX content designer, writer, journalist | Google alum
Anna Roth Work Experience Details
  • Tetra
    Principal
    Tetra Jan 2024 - Present
  • Freelance (Self Employed)
    Food, Travel, And Culture Writer
    Freelance (Self Employed) Jun 2005 - Present
    Ie
    • Featured in Best Food Writing 2014 & 2017.• Restaurant critic at SF Weekly (2012-2015) and San Francisco Chronicle (2015-2016). Work has also appeared in The Washington Post, Lucky Peach, Eater, Sunset, San Francisco magazine, Modern Farmer, Civil Eats, Edible Seattle, KQED and more.• Author of West Coast Road Eats: The Best Road Food from San Diego to the Canadian Border (Sasquatch; 2011), a culinary guidebook with short reviews of nearly 350 locations.• Awards received: AFJ's Best Food Essay 2018 for story on evolution of burritos and 2009 Edible Communities “Eddy” award from Edible Communities for essay on the history of sourdough.• Writing samples available at theannaroth.com
  • Career Break
    Layoff/Position Eliminated
    Career Break Jan 2023 - Dec 2023
    One of 12,000 laid off from Google on 1/20/23. Took the first real break of my career. Took a six-week roadtrip throughout the West, walked 100 miles across England, spent my summer outdoors, and more.
  • Google
    Senior Content Designer / Content Strategist
    Google Oct 2016 - Jan 2023
    Mountain View, Ca, Us
    Content strategy, content design, and UX writing for Google Maps, with the aim to help people connect with places they love. Recent focus areas included augmented reality, local discovery, and short-form video — but over my tenure I touched most verticals.Deep experience with voice & tone guidelines/patterns, content production at scale, information architecture, quality audits, golden sets, product and brand storytelling, content workflows, new formats, data analysis, and more. Very comfortable collaborating with visual designers, researchers, product managers, engineers, and other cross-functional partners.
  • Civil Eats
    Senior Editor
    Civil Eats Mar 2015 - May 2016
    • Contributed regular features about the U.S. food system, covering topics such as food tech, food waste, school food, government policy and more.• Line and copy edited contributor submissions, created weekly newsletter, assisted with general editorial workflow.
  • Sf Weekly
    Food & Drink Editor
    Sf Weekly Jul 2012 - Mar 2015
    San Francisco, California, Us
    • Wrote weekly 800-1,000 word restaurant review, daily 200-500 word blog posts, andquarterly 3,000-5,000 word features on local food and drink.• Selected for Best Food Writing 2014 for “Austerity Measures: A Restaurant Critic’s Week onFood Stamps”; Finalist for 2013 California Journalism Award and Better Newspaper Contestfor “Shuck and Jive: Drakes Bay Oyster Company Forces a Redefinition of Environmentalism”• Assisted web editor with food blog: 4-5 posts/day that generated ~70,000 page views/week.• Edited food section of paper including Fresh Eats (800 words), Distillations bar column (850words), and Recent Openings (4-6 listings, 200 words); edited Stage, Film, Books, Art, TV,and other sections as needed (more or less on a weekly basis).• Managed 30 freelance contributors by fielding pitches, editing submissions, sourcing andediting photos, scheduling content, and managing invoices.• Maintained monthly editorial budgets for blog and reviews.• Assisted with special features and pullouts as needed.
  • Demand Media
    Content Manager, Ehow Food
    Demand Media Apr 2011 - Jun 2012
    Santa Monica, Ca, Us
    • Defined and executed editorial strategy for Top 15 comScore Food property with more than 5 million visitors per month.• Managed editorial partnership with Rachael Ray and her “Buddies.”• Drove creation of features, slideshows, cooking videos, blog posts and recipes, informed by site and social traffic data and the editorial calendar.• Developed editorial packages around quarterly product and sales offerings while aligning marketing and social media campaigns, such as Winter 2011’s Simplify the Season package.• Curated library of more than 500,000 video and article assets.• Programmed website and editorial newsletters; provide social media content and teasers.
  • Demand Media
    Content And Travel Editor
    Demand Media Jan 2009 - Apr 2011
    Santa Monica, Ca, Us
    • Built editorial strategy and drove content creation for 12 Demand Media-owned digital properties and publishing partners, including USA Today, National Geographic and SFGate.• Managed freelance writers and copy editors; wrote styleguides and voice guidelines; developed new content formats; produced and hosted writing webinars; supervised site programming and newsletters; led improvements to UI and workflow; developed site taxonomies with SEO.
  • Citysearch
    Northwest Editor
    Citysearch Jun 2007 - Apr 2008
    West Hollywood, Ca, Us
    Managed the day-to-day operations of the Northwest market, including the Seattle and Portland, for an online cityguide. Tackled editorial updates, wrote short reviews and editorial lists with an eye to SEO-friendly content, programmed site headlines, managed freelancers and interns, analyzed site metrics, and more.
  • Citysearch
    Seattle Editor
    Citysearch Mar 2006 - Jun 2007
    West Hollywood, Ca, Us
    • Solely responsible for Citysearch's Seattle market.• Daily tasks: Writing spirited editorial reviews and roundups, producing timely local content for weekly email newsletters, programming homepage, corresponding with business owners and PR representatives, attending media events, supervising team of local freelance writers and photographers, maintaining monthly budget.• Overhauled long-neglected local database, updating thousands of outdated location listings and more than 250 local editorial lists.• Participated in media training; appeared monthly on KOMO radio, occasional TV appearances.
  • Internationalist Magazine
    Web Editor
    Internationalist Magazine Aug 2005 - Mar 2006
    Managed the website of Internationalist Magazine, a 401(c)(3) non-profit dedicated to providing university students with interviews and ideas about world issues. Conceptualized a website redesign and recruited a rotating pool of 20 international student web columnists; rigorously edited multiple columns per week. Contributed stories and ideas to the magazine’s print edition.

Anna Roth Skills

Content Strategy Editorial Social Media Writing Content Development Feature Articles Seo Magazines Publishing Web Content Management Facebook Travel Writing Food Writing Blogging Editing Newsletters Journalism Press Releases Digital Media Web Editing Feature Writing Content Creation Web Content Social Media Marketing Community Management Style Guides

Anna Roth Education Details

  • University Of Southern California
    University Of Southern California
    American Studies
  • Garfield High School
    Garfield High School

Frequently Asked Questions about Anna Roth

What company does Anna Roth work for?

Anna Roth works for Tetra

What is Anna Roth's role at the current company?

Anna Roth's current role is UX content designer, writer, journalist | Google alum.

What is Anna Roth's email address?

Anna Roth's email address is an****@****ail.com

What is Anna Roth's direct phone number?

Anna Roth's direct phone number is +151057*****

What schools did Anna Roth attend?

Anna Roth attended University Of Southern California, Garfield High School.

What skills is Anna Roth known for?

Anna Roth has skills like Content Strategy, Editorial, Social Media, Writing, Content Development, Feature Articles, Seo, Magazines, Publishing, Web Content Management, Facebook, Travel Writing.

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