Anna Polunina Email & Phone Number

Moscow, Russia

Moscow, Russia

Development and implementation of Media and Digital strategies for end users and medical professionals (HCP) for all brands in OTC and RX portfolio (OTC - over the counter; RX - prescription)o Development and launch CRM and eCommerce strategies, direct interaction with key marketplaces and internet pharmacies (WB, Ozon, SberEapteka, Apteka ru, Zdravcity, Zdorov, Planeta Zdorovya etc.),placements ROI increase, reportingo Developing and leading omni-channel media strategy for brands promotion in OTC and RX portfolioo Management of the full media mix, media budgets, advertising channels for all brands in company portfolio –TV, digital (paid social, video formats, banners, native formats, articles etc.), paid search (SEO/SEM), special projects, OOH/DOOH, radioo Managing media partners and agencies pool, setting, racking and adjust KPIs and pacing index and median plans, other advertising campaignso Quality management of creative materials for media placements in accordance with global and local company guidelineso Managing branded web sites, landing pages and special projects for OTC and RX portfolio, optimization and improvementso Management and evaluation of media and advertising suppliers (partners) pool, its monitoring on themarket, media tenders execution and making final decisions on ito Search and implementation of new media channels and tools for promotion, leading digital and media training for company stakeholders and partners, developing mobile applications for OTC and RX products

Moscow, Russian Federation

(AXE, REXONA, DOVE DEO, CAMAY brands – Deodorants category)o Development and implementation of Digital Strategy for the category in the regiono Leading innovative and digital special projects, key product launches and media campaigns in EE Digital Hub for the entire regiono Managing and approval of media planning, verification and adaptation of creative materials with personalized media approach and relevant key messages for Target Audiences (precision marketing) for the categoryo Planning, tracking and optimization of Data Driven Marketing campaigns (DDM) for investments and ROI increase for the category in the regiono Development and emails sendouts for the end users, analysis and creation of 1-2-1 CRM strategy for the category, constant A/B testing and improvementso Constant optimization of promos and advertising campaigns for the Full Media Funnel for conversion rate and ROI increaseo Development and implementation of SMM strategy for the category – content plan management, postings calendar, KPIs tracking etc.), Paid Search strategy (SEO/SEM), KPIs analysis and improvement (traffic quality, CRC, CPM, CPA etc.)o Managing of branded web sites, developing of special promos and landing pages, leading Ratings and Reviews strategy, implementation of recommendations to improve Customer Experience (UX/UI)o Full DTC AXE eshop management in Russia (all back -end and front -end)o Conducting research for digital campaigns with Consumer Research Department (CMI) and introducing of innovative ways and media tools for category and its products promotion online, new partners and platforms searcho Monitoring and implementation of digital marketing trends, participation in conferences (also as a Speaker), leading training and special media sessions for company stakeholders

Moscow, Russian Federation

o Development and implementation of Digital and eConmmerce strategy for Power Tools division in the regiono Developing, implementation and support of digital projects and key online marketing activities for brands portfolio in Professional (PRO) and Do-It-Yourself (DIY) categories: SMM marketing (paid social), Online Reputation Management, forums and blogs, bloggers activities (events, User Generated Content (UGC) management, other communication and commercial initiativeso Content management projects (implementation of A+/Rich content, special promo pages etc.)o Collaboration with marketplaces (product cards, brand zones, media promotion, SEA etc.)o Email and Mobile marketing strategy : development, fulfillment, and supporting Loyalty programso Management of corporate and branded web sites, micro sites, digital services sites (warranties etc.),management of web analytics (WebTrends, Google Analytics, Yandex metrics)o Analysis and reporting on current market and media trends, competitors analysis of online activitieso Managing and supporting of tenders, communication with external partners and agencieso Customer support with Bosch PT digital solutions for online business and digital tools commercializationo Initiating and Digital events execution (training, Digital Summit for clients, Bloggers Days etc.)

Moscow, Russian Federation

4th stage - Direct Sales Traditional Trade Distribution Channel 3d stage abroad - Short Term Assignment in Germany at Power Tools/Sales Management and Operations department, eCommerce team2nd stage - Combination Stage at Marketing/Branding at Power Tools (SKIL brand) & Human Resources Management department1st stage - Sales Customer Service department (Power Tools) Development of new legal customer procedure Efficiency analysis of Customer Contact Center:• Workload analysis – capacity minimization• IT infrastructure and connection analysis Sales strategy development for second choice stock Regional Unified Warranty cards Project Harmonization of Internal T&C and Internal employees orders optimization Engels Plant (Russia) vs IDC (Germany) logistic deliveries schemes investigation Outbound Sales project - Customer Profile and Brand Thesaurus development for agents Cross-functional projects Legal customer procedure– cross-departmental usage Bosch Smart Games – JMP project Series of “JMP for JMP” presentations on the assessment sessions2-week Production stage at Engels Plant (Power Tools)

Moscow, Russian Federation

Consulting clients and candidates in Oil and Gas industry for Technical Sales specialization, businessdevelopment of company services, leading company's key international clients, new clients searcho Face-to-face and telephone interviewing, personnel recruitment, cold calls, direct and project sales, marketing materials and presentations for company's services preparation and realizationo Leading marketing and PR activities for internal and external company division promotion (social media, emails, preparation of promo materials etc.)o Managing the team of resourcers and junior consultants for execution exclusive projects for company's key clients — attracted more than 10 new big partners with various specializations, nominated as Consultant № 1 with the highest amount of active jobs in the pool for clients, generated more than 40,000£ profit for the company and ranked as TOP BILLER in worldwide league

London, United Kingdom

Marketing audit Market research Segmenting customers and non-customers Win-loss analysis

Arrangement of the visit of Russian Ambassador to the University of Exeter (2011). Leading large-scale event for the South-West of England – Victory Day Celebration in collaboration with Russian Embassy (2011). Establishing partnerships with public organisations in the South-West of England. Facilitating the increase of Exeter Russian Society members and promoting the society via social platforms.

Masters In Marketing And Sales, Marketing/Marketing Management, General

Ba, Business And Management

Key modules: Organisational Behavior and Human Resource Management, Consumer Behavior, Principles of Marketing

Diploma, Business And Management

Key modules: Introduction to Economics, Research Methods for Business, Introduction to Marketing Principles, Introduction to Business.

Ba, World Economics

Key modules: Macroeconomics, Microeconomics, Business Correspondence, Basics of Entrepreneurship, Advanced Mathematics.