Anna Ruth Williams founded Alloy in 2012 (then known as ARPR), with just a laptop and a small family loan. In its first decade of business, the marketing communications agency grew to over $10M USD, acquired a unit to expand creative and technical offerings, and became sought after by global software brands from sectors including cybersecurity, EdTech, FinTech, HealthIT, supply chain and more. Under her leadership, Alloy’s integrated marketing campaigns earned the agency the title of Technology Agency of the Year, Fastest Growing PR Agency, Digital Team of the Year, and more. Anna Ruth has worked with clients ranging from the world’s third largest data center provider to the first FDA-approved AI mammography solution, as well as household name brands like Google, Delta and Lyft. She’s designed modern marketing strategies that have successfully shepherded IT companies through some of the most critical moments in their life cycles, including:- first-to-market product launches - category creations- rebrandings- geographic expansions- roll ups and brand integrations - major crisis communications events - carveouts - billion-dollar exits, and more.As a direct result of her consultation and leadership, Anna Ruth’s clients have appeared on the homepages of every top business and tech media outlet in America, as well as stages from CES to RSA. Moreover, they benefit from upticks in performance marketing metrics, sales pipeline acceleration and existing customer revenue growth - creating value for investors. In total, Anna Ruth has played a role in $500M+ in VC raises, 45 M&As, 5 recapitalizations and dozens of product launches and new market entries. In 2022, she sold her majority stake in Alloy. Today, she focuses on the agency’s go-to-market strategy and senior-level client counsel.Prior to founding Alloy, Anna Ruth’s career began in political campaigns - from presidential swing states to Capitol Hill - ultimately working on campaigns in nearly a dozen states. At the age of 26, she was already a gubernatorial campaign press secretary, serving as spokeswoman in a top 10 media market. Anna Ruth graduated from the University of Alabama, where she won four national championships in public speaking events. She’s a graduate of Leadership Atlanta's LEAD program, LaunchPad2X and former board chair of the American Foundation for Suicide Prevention's Georgia Chapter. Her accolades include PR News 50 Game-Changers in PR, PRSA Georgia 40 Under 40, and Metro Atlanta Chamber’s Early Stage Entrepreneur of the Year.