Anna Sarafianou Email and Phone Number

- Responsable for the overall marketing activity of 4 distinct Brands of Dr Gab’s portfolio ( Dr Gab’s Beers, Swaf Beer, Crafty cider & Okipic Hard Seltzer) at a national level.- Member of the management team - Management of key accounts, B2B & Marketing Team for both Swiss and Export markets- In charge of the customer acquisition and retention & expansion of the brand nationally & to foreign markets- Leading the digital transformation of the Brand- Responsible for the… Show more - Responsable for the overall marketing activity of 4 distinct Brands of Dr Gab’s portfolio ( Dr Gab’s Beers, Swaf Beer, Crafty cider & Okipic Hard Seltzer) at a national level.- Member of the management team - Management of key accounts, B2B & Marketing Team for both Swiss and Export markets- In charge of the customer acquisition and retention & expansion of the brand nationally & to foreign markets- Leading the digital transformation of the Brand- Responsible for the rebranding of the 3 brands of the portfolio Show less

Lead the Brand Building Strategy of sport of Volleyball (3rd team sport in the world in terms of fan interest source: Sport DNA Nielsen 2018) including fan profiling and novel digital tools Responsible for the marketing concept of a flagship global league, which incorporates:https://www.youtube.com/watch?v=1_6VedNO9gE - Bespoke Branding and Identity- Fan engagement strategy & User Experience- Promotional and Media Campaign- Brand… Show more Lead the Brand Building Strategy of sport of Volleyball (3rd team sport in the world in terms of fan interest source: Sport DNA Nielsen 2018) including fan profiling and novel digital tools Responsible for the marketing concept of a flagship global league, which incorporates:https://www.youtube.com/watch?v=1_6VedNO9gE - Bespoke Branding and Identity- Fan engagement strategy & User Experience- Promotional and Media Campaign- Brand Content Generation- Athletes exposure- MerchandisingLead the sustainability project GoodNetProject (www.goodnetproject.com)Good Net is a project designed to recover discarded, abandoned and lost fishing nets from the world’s oceans. After recovering the nets, they will be recycled, some into volleyball nets, for local community use around the world.Conceived the marketing concept of a new discipline: Snow VolleyballManage the Marketing TeamManagement of Grammy Award DJs, in order to create the music identity of Volleyball and bring fan engagement to the next level. Support the preparation of major global events Show less

Brand Guardian. In charge of shaping Global Brand Strategy and Global Communication Plan through award winning communication platforms based on a thorough CRM model that resulted in increasing significantly the level of brand awareness to emerging markets and the brand image to established markets. • Led offline and digital communication and content for Brand, Sustainability and Product launches based on a thorough CRM model• In charge of shaping the Global Brand Architecture (B2C… Show more Brand Guardian. In charge of shaping Global Brand Strategy and Global Communication Plan through award winning communication platforms based on a thorough CRM model that resulted in increasing significantly the level of brand awareness to emerging markets and the brand image to established markets. • Led offline and digital communication and content for Brand, Sustainability and Product launches based on a thorough CRM model• In charge of shaping the Global Brand Architecture (B2C & B2B) and safeguarded worldwide brand coherence. • Launched Nespresso’s new coffee system in US by doubling brands’ awareness and strongly built brand image, • Supported the markets in local/regional developments, ensure market relevance • Celebrity management of Hollywood A list actors• Managed a team of 15 Show less

Responsible for the Global Brand and Media Strategy through original communicationplatforms that have enjoyed industry recognition winning the prestigious EFFIE awards inFrance and on a European basis.• Led the development of proprietary platforms for brand communication and product launches• Defined and implemented global media guidelines• Accountable for a budget of significant importance• Celebrity management• Managed a team of 5

 Global Account Director (clients : Novartis, Vacheron Constantin, UBP, Stalden Nestlé, Baboo, ICRC)• Developed the international brand equity strategy • Created global positioning campaigns and advertising campaigns (all media)• Designed and implemented media plan strategy and media guidelines • Rolled out campaigns at local level and coordinated local agencies• Benchmarked global competition

Conceived and executed the annual communication plan and product launches that achieved high level of SOV (40%), increased brand’s free publicity by 25% and harmonized Brand’s Image across 9 countries.• Responsible for media and advertising, POS material, digital, edition, PR and events and overall communication budget• Rolled out 3 local media plans (BeLux, NL and Scandinavia)• Managed a team of 3 people• Managed the in store merchandising and edition tools• Organize… Show more Conceived and executed the annual communication plan and product launches that achieved high level of SOV (40%), increased brand’s free publicity by 25% and harmonized Brand’s Image across 9 countries.• Responsible for media and advertising, POS material, digital, edition, PR and events and overall communication budget• Rolled out 3 local media plans (BeLux, NL and Scandinavia)• Managed a team of 3 people• Managed the in store merchandising and edition tools• Organize local events of high impact, mainly thanks to a custom made communication plan as well as international scale events such as the European Polo championship and TEFAF Show less

• Contributed to the annual communication strategy and its roll out to local markets• Designed and launched international product and corporate communication tools –press kits, press launches and interviews, corporate events. Management of Key Strategic Partners (Andree Putman – Designer, Charlotte Tilbury – makeup artist) and coordination of local offices• Coordination and day to day contact with the branch offices

Clients: Benetton, Sisley, Mac, Estée Lauder, The Body Shop, Korres Natural Products, Haagen Dazs)• Created, developed and executed annual marketing plans• Coordinated a network of affiliated agencies in Europe, US and Asia for the execution of clients’ international strategy• Managed a team of 2 people

Clients: Vodafone, National Bank of Greece, Wind Telecom.• Conceived and implemented clients’ marketing plan and digital strategy• Corporate promotion through advertising, 1-to-1 press meetings, expositions, print media

• Provided assistance and supported a European Parliament Deputy• Drafted questions and issues to be raised to the European Parliament sessions• Represented the Deputy to several sessions and group meetings • Coordinated interviews and media requests