Anna Saufferer Email & Phone Number

• Curate brand strategy and plans with PR tactics• Project manage multiple large-scale initiatives – keeping multiple parties on deadline, editing, and condensing multiple parties feedback for streamlined timeline• Develop and build strong relationships with consumer media • Manage our agency partner to communicate key deadlines and feedback on projects• Execute ongoing media pitching, social copywriting and storytelling around seasonal and cultural moments• Collaborate with Marketing, Digital Engagement, Innovation and Direct to Consumer teams creating promotions, editorial calendars, PR plans, content strategy, or influencer strategies • Plan and coordinate media familiarization trips to Seattle for priority brands resulting in editorial coverage• Coordinate and attend consumer media events acting as a brand ambassador • Drive media engagement via a mix of earned and paid tools – including work with influencers for key moments or campaigns• Assist with internal communication projects such as: writing newsletter articles, curating SnapComms content, etc.• Owning large budgets for multiple high priority brands• Curate talking points for brand spokespeople from winemakers to influencers • Curate and send out concise reporting recaps of all relevant acclaim entire to company.

• Manage all public relations efforts for the Seattle Chapter - placements in Seattle Met and Fairygodboss• Curate compelling panels with influencers and Industry professionals• Develop and maintain brand voice for all social media content• Provide community engagement and align with brand guidelines• Coordinate and Execute event planning, set up and tear down• Familiarity with project management system, Asana, to keep all events and deadlines on track

Woodinville, Wa

-Manage several of the Communications departmental infrastructure systems (for example, acclaim database, subscriptions, 90+ grid, and selling points).-Help manage social media content development for the department, including brainstorming, planning and executing photo shoots, writing copy and sourcing imagery for several major brands. In addition, manage brand content calendars and coordinate with the teams to ensure key product news, brand and seasonal moments are being incorporated. -Assisted with media pitching and sample mailing for brands including developing the media lists, coordinating with media directly and sending out product samples. -Acclaim managing -Acclaim Entry to Wine Review Database: backend/individual brand websites that help populate stores/sales tools for sales department -Selling points/factsheets/press releases, etc.-Manage/maintain Media lists/contacts for concert season and department-Customer Service Care-Applicant screening for New Guest service hires-Quarterly cellar report for Parent Company-Collaborate with the Digital Team and Communications Specialist on multiple infrastructure systems

Woodinville, Wa

• Conduct informative tastings and tours• Provide excellent customer services and multitasking in timely manner• Excellent interpersonal, verbal, and written skills• Worked events from American Wine Auction to Summer Concerts at the facility

Seattle Pacific University

• Created and organized half time shows for SPU Basketball • Serviced season ticket holders and helped facilitate their pre-game VIP events• Marketed upcoming events and featured promotions• Varied office duties (digitizing archives, assembled marketing packages for season ticket holders, managed ticket production and sales)• Assisted in hosting and managing the NCAA Division 2 National Men’s Soccer Tournament

• Prepare and convey lessons through coaching basketball• Interact with authority figures and parents to give updates• Responsible for 15-20 kids regularly and keeping control of them• Regularly attend meetings and sessions promptly• Speak publicly to a group of 20 people weekly

-Interview athletes and coaches respectively, communicate constantly -Write concise and effective stories-Engage with people via social media-Update people via all different social media outlets-Promote company as a whole