Anna Schroeder Email & Phone Number

Durham, Nc, Us

I help teams meet eCommerce and lead-gen goals with paid media campaigns. Google Ads and LinkedIn Ads are my specialties, though I can stretch across social platforms. I develop strategies, directly manage campaigns and help train teams to manage their own campaigns. I'm in the consultant network for Right Side Up, a premium growth marketing freelancer agency.Past clients include large brands (DoorDash), growing startups (BetterUp, Podia), small brands, and more.

Sculpture artist in Durham, NC. Creating one of a kind works and commissions. Also teaching beginner sculpture classes at Claymakers, including group demos and 1-1 individual instruction.www.scalesandbark.com

Serving as a board member for Claymakers, a Durham arts non-profit.Claymakers’ mission is to promote the joy of working with clay; sustain a thriving community of artists, students, and teachers; and foster enthusiasm for the ceramic arts through classes, workshops, exhibits, special events, and access to facilities and materials.www.claymakers.org

Claymakers' mission is to promote the joy of working with clay; sustain a thriving community of artists, students, and teachers; and foster enthusiasm for the ceramic arts through classes, workshops, exhibits, special events, and access to facilities and materials.

Durham, North Carolina, Us

Delivered strategy and execution for paid media clients across ecommerce and b2b sas sectors.

Austin, Texas, Us

Worked on the Bronto email marketing product through their Netsuite to Oracle acquisition.Leading paid acquisition strategy on digital channels including SEM, social, and affiliate networks. Tasked with achieving high growth and testing new ground in all channels. Collaborating across teams to develop new landing pages and digital offers to optimize conversion rates.

I was the key marketing generalist for a high growth b2b saas startup during company growth from 15 to 40 employees. Responsibilities ranged from driving strategy to executing on campaigns and establishing processes.Achievements include:-Developed paid advertising strategy and managed all campaigns across search and social, achieving success at KPI targets.-Created digital (ads, landing pages, emails) and print assets for all campaigns.-Designed and managed marketing automation platform Pardot, including lead flow processes and drip campaigns.-Carried out implementation of process & platform shifts to support ABM strategies.

Raleigh, Nc, Us

• Developed growth strategies in diverse portfolio of paid search accounts.• Drove results that exceeded client goals for profitability and growth.• Oversaw project implementation by account analyst team.• Built and maintained strong client relationships.• Lead team and trained on industry best practices and advanced analysis.

Raleigh, Nc, Us

• Managed paid ad accounts for eCommerce clients across diverse verticals, totaling $500k+ in monthly ad spend.• Built and managed search, display, shopping, and remarketing campaigns to industry best practices.• Implemented strategies to drive growth and meet profitability goals for client accounts.• Use advanced Excel techniques and custom Google Analytics reporting for complex data analysis.• Provided transparent, detailed reporting and frequent communication with clients.

I hit the front page of Reddit with some hand-painted shoes. By the end of that day, I had 8 orders for more and had accidentally launched a new business. I ended up creating a brand, promoting my presence online, and producing over 100 custom painted shoe commissions.

• Began as marketing intern, promoted to Content Manager position.• Curate daily website content from editorial submissions • Use Squarespace content management platform• Operate Facebook and Twitter pages, scheduling posts, interacting with the community and creating Facebook ads that helped grow fanbase to over 70k readers • Operate email marketing campaigns for Freebooksy and sister site Bargain Booksy • Drive hundreds of new visitors to the site through posts on Reddit and blogs • Generate contacts through blogger outreach• Operate CRM system

• Created, grew, and managed Facebook, Twitter, and LinkedIn • Contributed to development of business and website design.

Worked as an ambassador for bringing an innovative social network centered around community engagement to a small town in rural New York. I engaged the community with the platform by:• Meeting with local community leaders and organizations• Active Facebook and Twitter community interactions• Local radio and newspaper interviews.• Creating and attending public events• Canvassing on the street and door to door.By the end of the summer, I reached ~ 40% of the town, gaining over 1,200 members as the most successful of10 launch websites.