Anna Schryver Email & Phone Number

Madison, Wi, Us

Milwaukee, Wisconsin, United States

Driving the future of Milwaukee through public transit & mobility projects.Advancing equity issues, providing sustainable transit options, and connecting communities through better public transportation.

Skillful marketing strategist instrumental in accelerating business growth and reversing negative media relations trend in the midst of a national teacher shortage.Partner across a portfolio of client markets in 1,200 school districts across 42 states to drive and position Kelly Education research and thought leadership with local media outlets.Collaborate with Marketing to identify critical primary research to design and deploy a national awareness campaign on the teacher shortage leading to B2B and B2C coverage including AP, USA Today, Washington Post, New York Times, Wall Street Journal, Ed Week, District Administration, The 74, and hundreds of local broadcast stories.Initiate strategic partnerships with Washington, DC.-based influencers to raise awareness and advocate for change in education policy.Increase impressions, click-through rates (CTR), clicks to landing page, and total engagements for higher education solutions via social media.

Dodgeville, Wi

Increased corporate news coverage of consumer brand by 17 percent over prior year. Helped drive record-breaking traffic to each new store opening through PR. Protected brand image through crisis communications, with the goal of a one-hour response time.

Madison, Wisconsin Area

Developed and executed innovative strategies to promote forward-thinking higher education models, including UW Flexible Option and University Learning Store, landing stories in consumer and influential trade press. Recipient of two University Professional and Continuing Education Association marketing awards for multimedia content.

Madison, Wisconsin Area

Entrepreneur successful at building client relationships, overseeing day-to-day business operations and driving agency growth. Part of a small team that invented Groupon for a client, which Google then offered to purchase for $6B. Exhibited exceptional business savvy necessary to land one key placement that boosted a client's selling price by $18M. Provided leadership and guidance on influencer campaigns, Twitter events, crisis communications, and external communications strategies for brand names across industries.

Madison, Wisconsin Area

Helped drive enrollments for online adult education programs by identifying and negotiating partnerships with professional associations, managing a Wall Street Journal story that resulted in 7,000 likes and integrating PR and social media strategies resulting in the first-ever College Fair via Twitter, a recruiting event that earned the UPCEA Silver award for public relations.

Dodgeville, Wi

Part of a team responsible for the online marketing of a $510 million site. Together, exceeded annual marketing goal for landsend.com, one of the largest apparel sites in the U.S., while remaining within budget.

Madison, Wisconsin Area

Simplified investment messaging targeting analysts, drafted Q&As, coordinated speaker agendas for high-level visits by legislators and Federal Reserve Bank leaders; organized company-wide meetings.

Dodgeville, Wi

Responsible for helping drive traffic to landsend.com from its inception. Led quality, value, service campaigns that generated national media placements, including Good Morning America and Weekend Today Show live broadcasts and in Fortune Magazine, New York Times and Wall Street Journal. Holiday hiring campaigns generated coverage in local media.

Chicago, Il

Implemented communication tactics on topics that impacted the entire firm, including internal and external communications about annual earnings, litigation, and sensitive issues. Conducted spokesperson coaching for partners.

M.A., Corporate Communications

B.A., Double Major: Organizational Communication And Spanish Translation