Anna Seccombe work email
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Anna Seccombe personal email
Brand strategist. Marketing generalist. Copywriter. Passionate about helping organisations better position their brands through great strategy and beautifully crafted copy.After 20+ years in the field I've worked on everything from snow to EFTPOS. More recently working with a range of data and tech companies on a consultancy basis. My superpower is in bringing clarity to and articulating the value of in things that are technical and complicated. I write a lot of copy, such as blogs and thought leadership pieces, reports, media releases, web and brand copy. Slinging words onto paper brings me joy. Available for short or long-term engagements. Let's have a chat and see what value I can add for your organisation.
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Brand Marketing ConsultantBurbank SoftwareAuckland, Nz
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Brand/Marketing ConsultantSeccombe Consulting Dec 2019 - PresentAuckland, New ZealandCurrently working with Burbank Developments, TR Group, Best Places to Work, and Life Care Consultants. -
Brand Marketing ConsultantFlux Federation Oct 2022 - Aug 2024 -
Senior Communications LeadMuka Tangata Workforce Development Council Feb 2022 - Mar 2023Auckland, New ZealandCommunications and strategy for the Shared Data Platform project. -
Marketing ConsultantMypinpad Jul 2020 - Oct 2021London, England, United Kingdom -
Marketing ConsultantPlexure Dec 2019 - Dec 2020Auckland, New Zealand -
Senior Account Director/Brand & Marketing StrategistChoir May 2016 - Nov 2019Auckland, New Zealand -
Marketing ManagerEquifax Feb 2016 - May 2016Auckland, New Zealand -
Marketing & Communications ManagerPaymark Mar 2011 - Sep 2015Auckland, New ZealandPaymark is New Zealand’s largest electronic payments provider, processing over 80% of all electronic transactions in New Zealand.Responsibilities included:Formulate and oversee brand marketing, corporate communications, product marketing and PR strategies and planning. Develop and manage promotional and educational activities for the company. Develop and manage brand campaigns and advertising programmes to support company and industry-wide initiatives. Oversee the company’s brand image, brand story and brand development in conjunction with the exec team and brand agency. Implementation of any new brand initiatives, ensuring all external and internal brand values are aligned. Manage the company’s relationships with key suppliers in the brand, digital marketing and communications areas. Manage, write and oversee the company’s corporate communications pieces. Manage the liaison with key owner banks as to their marketing and communications requirements of Paymark in its role of providing a common payments infrastructure. Working with internal teams to implement effective brands, marketing, PR and promotional campaigns for new products and services.Oversee internal communicationsDevelop brand platforms and supporting collateral for new business models and products.Recruit, lead and develop one direct report (PR & Communications Specialist)Procure, manage and oversee sponsorship agreements and manage sponsorship relationships on behalf of Paymark. Oversee marketing budget. -
Brand & Consumer Marketing LeadSemble Nz Jul 2013 - Oct 2014Auckland, New ZealandSemble is a unique collaboration between Paymark, Spark, Vodafone and 2degrees, set up to launch New Zealand’s first mobile wallet. I was seconded to Semble during my time at Paymark. Responsibilities:Procurement of agencies via credentials pitch (brand, PR etc) and management of contracts and relationships.Creation, development and implementation of the Semble brand, brand story, brand strategy and go to market strategy. Oversee creation of Semble brand video in conjunction with brand agency – concepts, story boarding, working with Chris Sisarich on the shoot. Oversee creation and management of Semble hero images, brand photography, in-situ imagery.Oversee creation of the Semble website in conjunction with digital agency, including user testing and copy writing. Until the Product Manager was hired (around December 2013), oversee and manage entire UI/UX workstream on the wallet itself. Thereafter I was still heavily involved in the app development until my secondment ended. This included: Wireframe development User flows All copy writing Placement of buttons, copy, images etc Overseeing visual design Usability testing Onboarding etcOversee and manage all external communications in conjunction with the PR agency. Creation of an intricate co-marketing strategy that involved aligning the three telcos, Paymark and the two banks involved in the launch. Oversee creation of all brand assets. Creation of marketing and brand go to market strategy. Set up social media channels.Oversee marketing budget.
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Account Director/Brand StrategistChoir Jul 2010 - Mar 2011Christchurch, New ZealandNovo is a full service agency working in brand strategy, design and advertising. Responsibilities:Oversee brand strategy development and implementation for a wide range of clients within a diverse industry span. Audit client brand strategies and prepare recommendations for brand development, brand platform, marketing strategy, social strategy and complete brand refreshes. Write and present brand workshops.Prepare large and small marketing, brand and social campaigns. Liaise with creative studio to ensure consistency of brand and alignment with client briefs. Write reverse client briefs. Extensive client liaison and meetings. Organise photo shoots etc. Manage collateral production from original concept through to print for clients.
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Marketing Services ManagerNzski Ltd May 2008 - Jul 2010Queenstown, New ZealandNZSki owns and operates Coronet Peak and The Remarkables ski areas in Queenstown, and Mt Hutt Ski Area in Canterbury. Responsibilities:Preparation and implementation of strategic marketing plans, both within New Zealand and overseas.Advertisement buying and placement.Development and implementation of marketing campaigns.Website development.Preparation and implementation of social media strategy. PR and communications - hosting journalists.Management of a team of five staff. -
Operations & Marketing ManagerWallace & Gibbs Group Nov 2006 - May 2008Queenstown, New Zealand
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Senior ConsultantRobert Walters May 2004 - Sep 2006London, United Kingdom -
Account ManagerPackaging House Aug 2003 - Jul 2004Queenstown, New Zealand -
Marketing ExecutiveMinter Ellison Rudd Watts Oct 2002 - Jun 2003Auckland, New Zealand -
Communications AssistantFonterra Oct 2001 - Oct 2002Auckland, New Zealand -
Receptionist/Marketing AdministratorBoc South Pacific Oct 2000 - Oct 2001Auckland, New Zealand
Anna Seccombe Skills
Anna Seccombe Education Details
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Tourism And Travel Services Management -
Howick College
Frequently Asked Questions about Anna Seccombe
What company does Anna Seccombe work for?
Anna Seccombe works for Burbank Software
What is Anna Seccombe's role at the current company?
Anna Seccombe's current role is Brand Marketing Consultant.
What is Anna Seccombe's email address?
Anna Seccombe's email address is an****@****k.co.nz
What schools did Anna Seccombe attend?
Anna Seccombe attended Auckland University Of Technology, Howick College.
What are some of Anna Seccombe's interests?
Anna Seccombe has interest in Marketing, Snowboarding, Reading, Music, Walking.
What skills is Anna Seccombe known for?
Anna Seccombe has skills like Leadership, Graphic Design, Public Relations, Marketing Communications, Social Media, Marketing, Social Networking, Business Development, Marketing Strategy, Corporate Communications, Strategic Communications, Advertising.
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