Anna Sena Ms Email & Phone Number

Chula Vista, Ca, Us

Oklahoma City, Ok, Us

Promoted consistently throughout tenure due to exceeding aggressive sales goals, strong business development leadership talents, and willingness to take on additional responsibilities. Continued high volume sales of multiple lines of business; led multi-distribution channels and product development in alternative markets for the entire Southern California region. Supervised, mentored, and inspired Business Development Representatives to continuously exceed aggressive growth metrics. Rapidly understood corporate programs, procedures, and policies as well as state requirements — leading implementation and ensuring compliance. $78M+ in premium via preferred personal, commercial, and specialty auto insurance lines of business.Keen understanding of competitive landscape and agency behavior.Spearheaded successful product/service launches and roll-outs. Administered annual budgets and business plans. Liaison among underwriting, service, claims, and product management to ensure a reputation as a best-in-class carrier. Obtained favorable lease agreements for branch offices via expert negotiation. Performed in-depth competitive analysis to ensure product selection and pricing properly balances profit and growth.Sets sales goals and KPI’s. Lead sales team trainings and set expectations. Ensure sales team follows company policies and work flows. Develops budgets and pro formas. Recruited strong talent, maintained high morale, and created a fun, happy, and hard-working culture.

Responsible for opening and maintaining a direct sales office in Folsom, CA. Established and managed Branch procedures to operate as a “New Business Center” and responsible for the implementation of Branch yearly strategic plan. Directly responsible for branch staff as well as coordinating with functional underwriting area in adhering to overall company underwriting guidelines and authority.

Managed agency relations, ensured that MAPFRE Insurance maintained the primary position for automobile lines of business and the strategic position for the other lines of business for each agency in my territory. Negotiated growth and profitability targets, and monitored agency progress toward those targets. Prospected new agency relationships and effectively communicated to senior leadership issues that impaired agency progress toward these goals. Grew territory by over 30%.

Atlanta, Us

Utilized excellent sales skills, territory growth talents, and relationship development strengths to prospect, negotiate, and successfully manage accounts. Influential in penetrating territory, overcoming competitive offerings, and establishing AIG as the area leader. Utilized and deployed unique, propriety technology that empowered local agents to easily write business. Used teaching skills to train staff in new products and advanced sales skills. Learned IT needs to install software; worked with clients during agency appointments; administered policy retention and general business development. Prospected, appointed, trained, and established premium goals for new agents. Reviewed actual sales vs. plan — worked with underperforming agents to improve skill-set. Collaborated with peers, product management, and sales management in analyzing competitor activities, assisting in tactical planning and product optimization. Requested to serve on an agency management task force to streamline the auditing process for sales and marketing.

Spearheaded marketing strategy, business development, overcoming competition, sales training, financial management, workforce planning, and continuous improvement of operations for 40+ branch offices. Established performance metrics and worked with area leadership to exceed expectations — significantly improving revenue growth during tenure. Analyzed franchisees financial statements, budget, P&L statements, business documents, reconciliations, uncollected premiums, and additional documents to identify areas to improve and proactively resolve challenges. Advised branch leaders on optimizing revenue generation, operational workflow, daily procedures, and sales strategies to meet or exceed performance goals. Built key relationships with carriers to expand product portfolio. Gained market share via acquisition of independent insurance agencies and conversion to Brooke franchises.

Master Of Science, Industrial/ Organizational Psychology

Ba, Psychology