Anna Senchenko Email & Phone Number

Ukraine

Odesa, Odessa, Ukraine

Creating and implementing social media plans for several company projects, identifying bottlenecks in existing marketing processes and suggesting ways of improvement, investigating, testing, and implementing AI tools for content generation, and crafting communication strategies for company projects.

Kyiv City, Ukraine

• Thanks to my leadership experience in marketing & branding I'm qualified at:
• owing company's brand - creating verbal & brand visual identity, leading the company's positioning, brand messaging, and content creation;
• conducting marketing analysis – define key marketing metrics, forecast, and analyze marketing impact on business;
• making consumer research (qualitative and quantitative);
• building and managing an efficient marketing team (content, SEO, SMM, employer branding);
• recognizing & cultivate the potential of team members to bring the biggest possible outcome for both a person and a company;

Kyiv City, Ukraine

• Responsibilities:
• working on the site redesign; participating in building the logic of the whole site and landing pages;
• developing and implementing marketing strategy (SMM, Content, PR) along with SEO specialist;
• creating content plan, setting up tasks for copywriters, checking on writers' performance;
• generating engaging content for Facebook, LinkedIn, and Twitter;
• building brand awareness;

Kyiv

• Responsibilities:
• conducting marketing research;
• making a comparative analysis of competitors;
• writing articles for the blog;
• investigating buyers' needs, creating ICPs and profiles of Buyer Personas.

Kiev, Ukraine

• Leantegra develops a platform for real-time location sensing and analytics, which includes both software and hardware.zResponsibilities:
• finding qualified leads by conducting comprehensive marketing research and competitive analysis of various industries;
• writing outreach materials for different industries;
• building and cultivating prospect relationships by initiating communications and conducting follow-up communications;
• working with other members of the sales team to develop and grow the sales pipeline;
• updating and managing CRM system with integrated marketing-automation features;

Kiev, Ukraine

• Responsibilities:
• expanding the client base of the company;
• conducting market research;
• scraping information from websites like Craigslist;
• updating internal CRM system;
• listing the company's profiles on different business directories in order to increase website traffic;

Kiev, Ukraine

• Responsibilities:
• Monitoring publications in the media;
• creating lists of vacancies;
• searching content for SMM;
• monitoring the base of vacancies and resume.

Master'S Degree, International Economics

Gained knowledge in different areas of economics, marketing, management and global issues.

Erasmus Programme, Business Administration And Management, General