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A marketing enthusiast with over 6 years of experience in branding and growth marketing, including 3+ years in leadership roles. Helping businesses succeed in target markets, build and maintain strong brand positioning, and discover new opportunities. Proficient in the creation and execution of marketing strategies.Passionate about business, strive for quality, admire wise management. Fast learner, analytical thinker, and dreamer.
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Brand ManagerManana FamilyUkraine
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Marketing LeadSynebo Oct 2023 - PresentOdesa, Odessa, Ukraine -
Senior Marketing ManagerDeep Knowledge Group Apr 2023 - Oct 2023Creating and implementing social media plans for several company projects, identifying bottlenecks in existing marketing processes and suggesting ways of improvement, investigating, testing, and implementing AI tools for content generation, and crafting communication strategies for company projects. -
Head Of Marketing DepartmentQa Madness Dec 2020 - Dec 2022Kyiv City, UkraineThanks to my leadership experience in marketing & branding I'm qualified at : • owing company's brand - creating verbal & brand visual identity, leading the company's positioning, brand messaging, and content creation; • conducting marketing analysis – define key marketing metrics, forecast, and analyze marketing impact on business;• making consumer research (qualitative and quantitative);• building and managing an efficient marketing team (content, SEO, SMM, employer branding);• recognizing & cultivate the potential of team members to bring the biggest possible outcome for both a person and a company;• creating, leading & executing marketing campaigns that generate measurable results.Achievements: • Initiated and managed the creation of brand DNA (mission, vision, values, TOV), Writing Style Guides, and Visual Identity • Built the Marketing Department from scratch. Created a healthy & efficient environment within a team. • Together with the team increased site traffic from 400 to 25k; made Organic the main lead gen channel despite a limited budget.• Increased leads conversion rate by 25% by improving customer analysis & cooperation with the sales team. • Supervised SMM strategy for LinkedIn and reached 5k followers organically in a year. -
Marketing ManagerQa Madness Aug 2018 - Dec 2020Kyiv City, UkraineResponsibilities: • working on the site redesign; participating in building the logic of the whole site and landing pages;• developing and implementing marketing strategy (SMM, Content, PR) along with SEO specialist; • creating content plan, setting up tasks for copywriters, checking on writers' performance;• generating engaging content for Facebook, LinkedIn, and Twitter;• building brand awareness;• creating and executing a lead generation strategy along with the Sales manager. Achievements: • Analysed, improved & built marketing processes in the company. • Redesigned the company's site according to SEO standards and clients' needs.• Developed & improved marketing and sales metrics for efficient KPIs setting & tracking.• Initiated & made a set-up of Hubspot CRM for marketing & sales teams. -
Marketing ManagerSpexo Systems Apr 2018 - Aug 2018KyivResponsibilities: • conducting marketing research;• making a comparative analysis of competitors;• writing articles for the blog;• investigating buyers' needs, creating ICPs and profiles of Buyer Personas. -
Customer Development RepresentativeLeantegra Mar 2017 - Apr 2018Kiev, UkraineLeantegra develops a platform for real-time location sensing and analytics, which includes both software and hardware.zResponsibilities: • finding qualified leads by conducting comprehensive marketing research and competitive analysis of various industries; • writing outreach materials for different industries;• building and cultivating prospect relationships by initiating communications and conducting follow-up communications; • working with other members of the sales team to develop and grow the sales pipeline; • updating and managing CRM system with integrated marketing-automation features;• collecting and providing constructive feedback to drive continuous improvement in the lead generation process;• working with social networks (Quora, LinkedIn).Achievements: • Outperformed lead generation KPIs.• Successfully worked on the GCC market, tested and implemented new approaches. -
Lead Generation SpecialistRentberry Mar 2016 - Mar 2017Kiev, UkraineResponsibilities:• expanding the client base of the company;• conducting market research;• scraping information from websites like Craigslist;• updating internal CRM system;• listing the company's profiles on different business directories in order to increase website traffic;• working with the SEO specialist to research forums and Q/A platforms for the website promoting; • attracting visitors to the website through crowd-marketing technique;• creating reports for tracking and analyzing weekly performance. -
Trainee In The Pr DepartmentHeadhunter (Hh.Ua) Jan 2015 - Mar 2015Kiev, UkraineResponsibilities:• Monitoring publications in the media;• creating lists of vacancies;• searching content for SMM;• monitoring the base of vacancies and resume.
Anna Senchenko Skills
Anna Senchenko Education Details
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International Economics -
Business Administration And Management, General
Frequently Asked Questions about Anna Senchenko
What company does Anna Senchenko work for?
Anna Senchenko works for Manana Family
What is Anna Senchenko's role at the current company?
Anna Senchenko's current role is Brand Manager.
What is Anna Senchenko's email address?
Anna Senchenko's email address is a.****@****rry.com
What is Anna Senchenko's direct phone number?
Anna Senchenko's direct phone number is +141589*****
What schools did Anna Senchenko attend?
Anna Senchenko attended Kyiv National Economics University, Uniwersytet W Białymstoku.
What are some of Anna Senchenko's interests?
Anna Senchenko has interest in Keen Reader Of Classic Literature, Running, Really Fond Of Travelling, Keen On Sports, Active Pastime With Friends.
What skills is Anna Senchenko known for?
Anna Senchenko has skills like Marketing, Communication, Management, Microsoft Excel, Lead Generation, Public Relations, Teamwork, Organisation And Time Managenent, Customer Service, Research, People Oriented, Customer Outreach.
Who are Anna Senchenko's colleagues?
Anna Senchenko's colleagues are Aleksandr Apanasenkov, Anton Bondarenko, Svetlana Prokayeva, Artem Lysechko, Ivan Zaets, Oleksandr M., Svitlana Smyrenska.
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Anna Senchenko
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Anna Senchenko
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