Anna Colon Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

• Partner with marketing team and related CCC departments to optimize communication flow around SKU portfolio launches and deletions• Manage timelines and track communication with parent companies, Commercialization Team, Master Data, and Product Supply in support of the CCC SKU portfolio• Maintain AMLs (Authorized Material Lists) in SAP to reflect optimal portfolio line-up for channel and customers based on commercialization team direction

Us

• Benchmarked trends in the mid-tier sock market to create a positioning strategy for one of Renfro's sock brands• Managed a team of 4 and served as the point of contact with the Brand Manager, scheduling meetings and ensuring the team adhered to the project management plan• Formulated recommendations surrounding product packaging, marketing messaging, and segmentation within the market

• Developed volunteer recruitment marketing and advertising materials and reviewed draft to ensure brand consistency• Connected with local businesses to plan annual events, including spirit nights and fundraising opportunities• Presented final communications campaign to the CEO and Executive Director of the Foundation

Sandusky, Ohio, Us

• Conducted industry research to create a marketing strategy focused on the recruitment and retention of 45,000 employees• Led a team of five as project manager, delegating responsibilities and holding team members accountable for completing tasks in a timely manner• Facilitated communication with company representatives to request feedback on the progress of deliverables and presented recommendations in final round case competition to C-level leadership

Master Of Science - Ms, Business Administration And Management, General

Bachelor Of Arts - Ba, Sociology