Anna Siggers Cavanaugh Email & Phone Number

Omaha, Nebraska, United States

Omaha, Nebraska, United States

-Carried on the role of Marketing Associate in addition to managing projects, budgets and timelines for multiple clients.-Assisted in creating materials used in client meetings, presentations, and internal/external reports..-Developed relationships with internal teams and built positive and productive working relationships.

Omaha, Nebraska

-Conducts data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.-Helps with campaign setup for digital campaigns.-Monitors and reports on media budget pacing—communicates with team members on budget allocation recommendations and changes.-Collaborates with account teams to provide industry research, media usage data, current trends, and target audience insights.-Keeps team members apprised of key client… Show more -Conducts data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs.-Helps with campaign setup for digital campaigns.-Monitors and reports on media budget pacing—communicates with team members on budget allocation recommendations and changes.-Collaborates with account teams to provide industry research, media usage data, current trends, and target audience insights.-Keeps team members apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.-Supports leadership in agency new business processes. -Assists with the creation of client presentations related to media strategy and plan.-Assists with client content based on current industry research and trends-Find and analyzes competitor marketing material and digital content.-Works with Client Services, Creative and Marketing teams to share ideas, communicate service offerings and to identify and deliver new solutions for clients. Show less

Manhattan, Kansas

-Supported account services team in brainstorming, planning, and executing client projects and campaigns.-Gained an in-depth understanding of assigned clients' business goals and brand.-Managed six research campaigns regarding target audiences, client competitors, and marketing trends. -Executed a year long digital campaign including social media posts, email newsletters, and SEO content.-Debriefed seven surveys and reported back to account services team and client.-Created… Show more -Supported account services team in brainstorming, planning, and executing client projects and campaigns.-Gained an in-depth understanding of assigned clients' business goals and brand.-Managed six research campaigns regarding target audiences, client competitors, and marketing trends. -Executed a year long digital campaign including social media posts, email newsletters, and SEO content.-Debriefed seven surveys and reported back to account services team and client.-Created marketing content such a digital advertisements, account plans, and competitive analyses. Show less

Manhattan, Kansas

-Lead and inspire executive board and members to increase recruitment and retention.-Implemented a new strategic plan to increase paid membership and chapter visibility.-Communicate with national committee, other chapters or faculty and professional advisors regularly.-Represent Kansas State PRSSA at professional development opportunities including regional conferences, summits and networking events.

Manhattan, Kansas

-Develop leadership opportunities rooted in Coach Bill Snyder’s "16 Goals for Success". -Engage in leadership dialogue with Coach Snyder and other fellows in the program.-Connect with community and business leaders, successful athletes and scholars along with peers who all share an interest in exercising leadership in their lives. -Utilize tools and resources that will aid in working toward a common goal, with others as a team, in a competitive environment.-Raise the… Show more -Develop leadership opportunities rooted in Coach Bill Snyder’s "16 Goals for Success". -Engage in leadership dialogue with Coach Snyder and other fellows in the program.-Connect with community and business leaders, successful athletes and scholars along with peers who all share an interest in exercising leadership in their lives. -Utilize tools and resources that will aid in working toward a common goal, with others as a team, in a competitive environment.-Raise the visibility, importance, and expectations of leadership in action, during and after graduation.-Elevate a passion for service, encourage and connect with resources capable of transforming visions into actions that make a difference in the world in which we live. Show less

Manhattan, Kansas

-Conducted 73 orientation and enrollment sessions with new, incoming students.-Endorse the curriculum and promote JMC events via social media and interpersonal interactions.-Manage social media editorial calendar and develop creative content to increase reach.

Manhattan, Ks

-Discussed on-going strategies to promote K-State to former, current and future students via official K-State social media platforms.-Generated K-State related content to advertise and feature on social media.-Assisted in monitoring social media accounts during large campus events.-Hosted two Facebook and Instagram live-stream events to increase visibility of campus activities. -Hosted an Instagram and Snapchat take-over with more than 38,000 views.

Manhattan, Ks

-Promote Panhellenic at Kansas State among sororities, the local community and other universities. -Work with six alumni advisory board members to redesign and uphold the Panhellenic's brand.-Supervise 13 public relations chairs on developing a strategic plan and vision. -Advertise primary recruitment to over 800 potential new members through paid online and email campaigns.-Increased social media following by 664 percent.

Manhattan, Kansas

-Collaborate with a team in an agency setting to design newsletters, posters, brochures, flyers, etc. for internal and external audiences.-Establish content strategies, manage publishing processes and evaluate based on pre-established goals for the Staley School's social media platforms with 6,500+ followers.-Conducted brand research to design a brand guideline and creative brief. -Implemented a social media campaign targeting incoming freshman resulting in a 7.5 percent increase of… Show more -Collaborate with a team in an agency setting to design newsletters, posters, brochures, flyers, etc. for internal and external audiences.-Establish content strategies, manage publishing processes and evaluate based on pre-established goals for the Staley School's social media platforms with 6,500+ followers.-Conducted brand research to design a brand guideline and creative brief. -Implemented a social media campaign targeting incoming freshman resulting in a 7.5 percent increase of fans and followers on Facebook and Instagram.-Constructed an internal request form to streamline and funnel tasks for team members to be more productive. -Developed a full marketing/PR plan for the annual alumni event and football tailgate with more than 300 guests. Show less

Manhattan, Kansas

-Implemented a strategic plan to share and promote all philanthropic events, sisterhood activities and membership achievements in Kappa Delta through digital platforms including Twitter, Facebook, Instagram, Pinterest, Tumblr, chapter website and e-newsletters.-Planned and executed the largest philanthropy event at Kansas State with over 1,400 people in attendance.

Greater Omaha Area

-Collaborated with the Marketing Director on social media campaigns to feature and increase visibility of staff members. -Wrote, edited and published 27 print and online media blog posts.-Event planner for the annual Gala with over 400 attendees.

Bachelor Of Science (B.S.) Degree, Journalism And Mass Communications Emphasis In Public Relations; Leadership Studies Minor

Activities and Societies: Kappa Delta (Sigma Gamma Chapter); Public Relations Student Society of America (PRSSA); Panhellenic Council.

High School

Activities and Societies: National Honor Society; International Thespian Society; Student Council; Varsity Girls Golf; Varsity Show Choir.