•Product Marketing Manager with 10 years’ experience in developing and driving go-to-market strategies both in the B2C and B2B arenas.•Possesses excellent business strategy and operational expertise, as well as business acumen and people skills with the ability to partner and work collaboratively and cross-functionally with Product Management, Design, Engineering, Operations, Support, Sales, and Marketing teams to execute successful product marketing communications and go to market plans around key technologies.•Creative and analytical thinker who works with tracking, interpreting, and optimizing the performance of digital marketing campaigns and improving internal processes. Responsible for executing digital engagement and retention strategies, that unlock incremental business value via web and app.•Leads content management, campaign design and execution, creative production, agency management, and ensures that all marketing material is in line with brand identity.•Determines the right tactics for each marketing endeavor, including content marketing, sales enablement materials, branding guides, infographics, case studies, digital marketing, campaign management, etc.
