COACHING, COMMUNICATION, INNOVATION, DIGITALISATIONWith a background in coaching, marketing, digitalisation, business development, and sales, I offer a unique combination of experiences from England, Canada, and Sweden. I am passionate about supporting individuals, leaders, and companies on their growth journeys through personal development, communication, and innovation-driven approaches. Known for my energy and ability to create a safe, supportive environment, where people feel respected and motivated without judgment, I have worked with entrepreneurs, tech startups, global companies, and organisations, gaining expertise in fostering motivation, building effective networks and partnerships, and managing projects and operations. I am an ICF-certified coach, trained in leadership and peer (group) coaching, as well as in communication, organisational psychology, rhetoric, and drama as tools for driving change. This combination complements my ability to contribute to both strategic development and operational support.I'm currently working on a project for the Swedish Agency for Economic and Regional Growth (Tillväxtverket) via Affärskompetens, which ends 31 December 2024. I'm therefore now seeking my next step within coaching and/or development. I will continue working with EGN on a self employed basis a couple of days a month. Contact: anna.sjostrom@gmail.com / 072 403 95 12
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Leadership ConsultantNya LedarskapetUppsala, Se
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Nätverksledare, Facilitator, Ledarskapsutvecklare Och CoachEgn SverigeUppsala, Se -
Network Chair And Group Facilitator For Business And Personal TransformationEgn Sverige Mar 2024 - PresentStockholm, SverigeAs a network leader I facilitate learning and development in a cross business, peer group format. I am facilitator for leadership networking groups within marketing, key account management and sustainable leadership.Executives' Global Network is an independent, professional network for business executives. Executives' Global Network offers knowledge sharing across disciplines, industries, management levels and national borders. As a member, you can share knowledge with your peers in a small, confidential group – and you have access to international business executives at all levels. Executives' Global Network has 14.000 members from 6.200 companies in 600 confidential network groups. We have networks in 14 countries and cover more than 40 executive functions in the business community. That makes us the second biggest Executive Network worldwide. In Sweden Executives' Global Network is the leading competence network with more than 2.000 members from 30 executive functions in more than 130 groups.Get in touch if you’re curious!
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Business Developer / Coach (Tillväxtverket - The Swedish Agency For Economic And Regional Growth)Affärskompetens Sverige Feb 2024 - PresentGävle, Gävleborg, SverigeAs a business coach at Affärskompetens, I'm part of this company's fantastic efforts helping Sweden's small business owners define goals, develop self leadership and increase digital competency to reach these goals. My assignment is within "Your own Advisor" which offers support to small business owners in rural areas nationally. I have coached 130 businesses during 2024.The investment is project with the The Swedish Agency for Economic and Regional Growth, financed by the EU. This is project contract, ending 31 December 2024. -
Leadership & Self Development Coach, Communications ConsultantFreelance Apr 2023 - PresentUppsala, Uppsala Län, SverigeI’m following my passion to be a professional coach, inspiring others to create positive change. I complete my ICF certified diploma in Coaching August 2023. With infectious energy, sensitivity and cultural awareness, I now coach multiple private clients, ranging from senior managers and civil servants to a recent arrival from Malawi.With emotional intelligence and a growth mindset, I use coaching, motivational theory, drama improvisation techniques and knowledge of how nature affects our health to ensure individuals and teams work according to their strengths and values, improving self compassion, performance, communication, brand strategy and work culture. With a background in marketing, customer experience and business development, I have spent many years building a sense of belonging and community around values and interests, both as an employee and leader at innovative tech start-ups, creative agencies, global companies and my own award-winning digital wellness business. This spans the UK, Canada and Sweden. My education in ICF certified coaching, Media studies & Communication, Psychology and Drama developed an understanding of motivation, communication and trust.
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Founder & DirectorChalk & Moss Ltd May 2017 - Sep 2023Brighton, UkBased on Biophilic Design (nature connected design for wellbeing), I founded the sustainable homeware e-commerce shop and blog Chalk & Moss (chalkandmoss.com). I solely run the website (Wordpress with Woocommerce), content marketing, PR, artisan partnerships, dropship sourcing and finance. I support artisans to bring the story behind their products to life. I attribute my success to meaningful partner relationships and a strong USP with consistent, creative communication based on the understanding of human need for wellbeing and a sense of meaning.• Elle Decoration Magazine featured Chalk & Moss as one of the UK’s 16 best online shops in 2018. Press features in story highlights: instagram.com/chalkandmoss • Regular collaborations as a Biophilic Design expert for influencer brands.
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Sales AgentChalk & Moss Ltd Jun 2019 - May 2021Brighton, United KingdomI represented Scandinavian and UK home and lifestyle brands, growing these brands on the UK market, with a focus on the South East. I represent:* The Organic Company (Denmark) - Organic kitchen, bathroom and lifestyle textiles (theorganiccompany.dk)* Have A Look (Denmark) - Stylish reading glasses and sunglasses (havealookshop.com)* Softer + Wild (UK) - Scandinavian inspired colourful kitchen textiles (softerandwild.com)
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Nordic Head Of Marketing - BikeShimano Nordic Ab May 2021 - Apr 2023Uppsala, Uppsala County, SwedenResponsible for the marketing plan, marketing budget and the Nordic marketing team, consisting of 10 marketing specialists across disciplines and countries. My team of brand coordinators and specialists in digital marketing, communications, sports marketing and in-store merchandising handles B2B and B2C marketing for Shimano bike components and 10 additional owned and agency bike brands across 4 countries. With my creativity, digital background, entrepreneurial drive and relationship building skills, I was brought into the management team to realise Shimano’s mission to significantly improve digital presence and expertise in B2B and B2C marketing. In addition to marketing planning, management and execution, I recruited new stars and supported our digital communicator to explore new strategies to create connection among the target group and to present to colleagues, often with frequent changes. -
Freelance Web Designer And CommunicatorKalmar Länsmusik Feb 2021 - Mar 2021RemoteKalmar Länsmusik commissioned me to create a streaming website for their childrens division Barn och Ungdoms (BOU) video content and communication. This recorded content and communication is specifically aimed at children and teachers, so needed a different look and tone to their main website and Camerata Nordica chamber orchestra website. https://boumusikplay.se/
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Community Lead & Head Of MarketingIn The Window™ Apr 2013 - Mar 2017London, United KingdomTech start-up In The Window, a visually immersive social and AI platform for home interiors, connecting designers with the target market, press and bloggers. I engaged 2500 artisans and brands with the platform, creating storytelling showcases and coaching them how to inspire visitors through text and images about their work. Through content marketing and communication, I built strong relationships with designers, leading industry stakeholders, press and events. I recruited 5 communication colleagues, whom I led and encouraged in a rapidly evolving environment. I was part of management, where strategic planning and execution alongside strong values around sustainability and a passion for craft fuelled our success. -
Marketing & Sales ConsultantSelf-Employed Sep 2009 - Sep 2012London, England, United KingdomDC Storm (omni channel marketing optimisation, now part of Rakuten): Created and implemented the online and offline marketing strategy, including an influencer event series and re-brand following strategic positioning analysis. Responsible for the marketing manager, interns, PR consultant and creative agencies.Publisha & ViewsHound (crowdsourced publishing startups): After defining the USP and website development, I planned and executed a successful sales, online marketing and PR strategy. ViewsHound achieved 600 contributor sign-ups and 200 Facebook fans in the first 4 days and Publisha had 750 sign ups the first 3 weeks.Trion World Network (MMO games): Developed the marketing and PR plan and was responsible for brand identity, brand usage and community management. Market analysis for entry points and territory distribution.
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Director Of Strategy & MarketingBluesponge (Montreal) Jan 2008 - Mar 2009Defining the USP, service offering and marketing plans for this online creative agency, inspired clients including The Montreal Canadiens hockey team and the Quebec Provincial Government. Strategic as well as practical, I wrote and distributed online and press content, and spearheaded the redesign of their website.
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Director Of Console Sales - AmericasBabel Media Limited Jun 2006 - Dec 2007Montreal, Quebec, CanadaI relocated from the UK with Babel, a leading video game localisation and testing company, to expand into North America. Single project values increased fourfold to $2M, with clients including Microsoft, Capcom, Atari and Electronic Arts. I was account director, and mentored the project managers and 3 sales staff. I represented Babel at worldwide trade events, as part of a successful international expansion. -
Business Development Manager - Europe & AsiaBabel Media Limited Jul 2002 - May 2006Brighton, England, United KingdomGrowing the European revenue and seeing an opportunity in Asia, I was account director for our top 20 clients, including SEGA, Activision, Nintendo and Disney. Revenue doubled year on year, with single project values increasing from £40,000 to £500,000.I started this role as Localisation Project Manager and Marketing Manager. I ensured audio recordings ran smoothly, was responsible for the marketing services department, and managed global online marketing campaigns for Sony Ericsson, Sony MiniDisc and Glastonbury Music Festival.
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Journalist & PhotographerWanaka Sun (New Zealand) Oct 2001 - May 2002
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Production AssistantSunset & Vine Productions Apr 1998 - Aug 1998My early career followed my passion for snowboarding, with production roles at Snowboard UK magazine and RAD, an international extreme sports program for Channel 4.
Anna Sjöström Walton Education Details
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StudiefrämjandetDrama Och Teater -
Great LeadersMotivation And Self Leadership
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Elin Hilläng StudiosDrama And Theatre
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Marketing -
Act Drama SchoolDrama
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Brighton Film SchoolFilm Production
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2: 1 - Switched To Media Studies After 1 Year -
Southbank American International SchoolInternational Baccalaureate, American High School Diploma & Gcses
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Swedish School In London
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Interior Design -
Scouternas FolkhögskolaScout Leadership
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Akademi Coachstjärnan Ab (Icf Accredited)Coaching
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Psychology -
Pedagogy And Didactics -
Didactics
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Rhetoric
Frequently Asked Questions about Anna Sjöström Walton
What company does Anna Sjöström Walton work for?
Anna Sjöström Walton works for Nya Ledarskapet
What is Anna Sjöström Walton's role at the current company?
Anna Sjöström Walton's current role is Leadership Consultant.
What schools did Anna Sjöström Walton attend?
Anna Sjöström Walton attended University Of Sussex, Studiefrämjandet, Great Leaders, Elin Hilläng Studios, Marketing Week Mini Mba With Mark Ritson, Act Drama School, Brighton Film School, University Of Sussex, Southbank American International School, Swedish School In London, Klc School Of Design, Scouternas Folkhögskola, Akademi Coachstjärnan Ab (Icf Accredited), Lunds Universitet, Stockholms Universitet, Stockholms Universitet, Linköpings Universitet.
Who are Anna Sjöström Walton's colleagues?
Anna Sjöström Walton's colleagues are Maria Hemmingsson, Anders Börjesson, Pia Thedéen, Badru Muhaimin, Nanang Noob, Anders Börjesson, Martin Sjögren.
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