Anna Slosmanis Email & Phone Number

London, Gb

Thame, Oxfordshire, Gb

Product and proposition development for B2B and B2C products targeted at home movers, conveyancers, estate agents and mortgage brokers. E2E product lifecycle management for NPD and transformation products. Cross-functional team leadership between product, UX, engineering, operations and customer experience. Data and hypotheses led product development.

London, Gb

Responsible for HSBC’s global customer experience, complaint management and employee advocacy strategy and capabilities. Definition and delivery of enabling capabilities (feedback mechanisms, analysis, complaints management system). Led a globally distributed team of 9 direct reports and a XFT of 100+.

London, Gb

Responsible for the product portfolio definition, development and delivery of highly contextual and intuitive critical servicing journeys (Fraud, Forbearance, Collections, KYC) and digital feedback collection and activation. Working collaboratively across 20+ geo markets to deliver globally scaleable products. Led a team of 4 direct reports and a globally distributed XFT of 50+. Worked in close collaboration with Operations, Customer Service, Regulatory Compliance, Legal, Fraud Risk, IT Security to effectively manage risk against the customer experience and operational execution.

Leading the Multi-Channel Personalisation Product team to define and deliver the strategy to personalise a customer's experience of Tesco.

Managing and developing the advertising and media product portfolio across Tesco owned and earned digital platforms. Working with FMCGs (Unilever, Mars, Coke, Cadbury), Tesco Commercial and dunnhumby Account teams to define, deliver and evaluate media propositions to support their digital objectives.

Heading up the Group Digital Marketing team to deliver the digital launch of Age UK following the merger of Age Concern and Help the Aged. Responsible for the centralisation of digital marketing activity across the organisation including fundraising, financial services, campaigning, retail and digital brand work. Creating the strategy across all digital marketing channels from eCRM and SEO to PPC and direct response display and managing the team responsible for delivering this.

Responsible for Product Managent / Product Marketing for a range of 14 Haymarket digital titles including Specialist (Management Today), Brand Media (Brand Republic), Job boards and Directories. Developing through the line marketing plans to drive converting traffic to the sites whilst delivering against the media marketing strategy to define and communicate new advertiser propositions.Media buying and managing channels including PPC, SEO, Print and Outdoor, Display and Affiliate and email.

Building, managing and marketing the company's websites.Briefing developers and agencies, and project managing all new site builds including IA, design and development.Planning and implementing integrated marketing campaigns to support the launch of new sites and events, including media buying, writing press releases and delivering eCRM campaigns.Analysing and reporting traffic statisticsDaily maintenance of all websites using HTML editors, Photoshop and other web design software

Crafting insight based sales presentations, writing copy for and briefing the designers on sales tools including rate cards, sales fliers, category guides, print and online advertising. Responsible for print buying.Working closely with the Events department to produce promotional and supporting material for conferences ranging from ‘Oil & Money’ to ‘Fashion'.Managing the external design team to meet hourly and daily deadlines, ensuring material for both the advertising sales and editorial team is delivered on time and to brief.

Industrial Placement YearAssisting the Online Manager in building a new, global website by testing, sourcing and supplying images and copy. Managing product launch events and developing customer facing collateral in the local languages or circa 15 markets.Acting as the interface between the external creative agency and the global sales team to provide sales tools and print advertising materialUndertaking research into new geographic markets and providing reports on economics, competitors, infrastructure, market share, consumer trends and demographics

Ba (Hons) Marketing, Marketing Communications & Consumer Behaviour

Education record