Anna Smolova Email & Phone Number

Moscow, Moscow City, Russia

Responsibility:• To create Loyalty Product for Mother&Kids (Retention & LTV, Category Sales).• To maximize Revenue and Loyalty Members from Offline Traffic.Key achievements:1. Mother & Kids TA • Identified Consumer Needs and translated these Insights into Product Offer. • Aligned Project Value and presented Strategy to Key Stakeholders. • Brought together a MVP Scope and Unit Economics.2. Offline Traffic • Created a Go-to-Market Product Solution for Offline Traffic. • Aligned Resources within the Company and build a cross-functional Team (PD, Tech, Retail, Analytics).

Moscow, Moscow City, Russia

Responsibility:• To develop Product Discount Tool to increase Platform Efficiency and to encourage Sellers to grow within AliExpress.• To create a Trade Marketing Approach for Cross Boarder Sellers to monetize AER Services.Key achievements:1. Launched Product Discount Tool: 3.5 mln USD Monthly Budget –-> 16% Uplift to Local, 40%-60% of monthly Local GMV.2. Created a “Marketing Agency as Services 360” approach for Cross Boarder Sellers.3. Build a cross-cultural team of 4 direct reports.

Moscow, Moscow City, Russia

Responsibility:• Development and Execution of Local Brands Promotion Plan (Fashion, FMCG, Mother & Kids like Pampers, LEGO, and Crocs etc.).• To localize an Interface and to develop a smooth Consumer Journey and best Platform Experience. Key achievements:1. Brand Promo Share in monthly FMCG & Fashion GMV – 13% and Monthly Budget Management – 1 mln USD.2. GMV 4.7 mln USD, 215k Buyers, LP UV 4.8 mln during Promotion Period.

Moscow, Russian Federation

Responsibilities:• To develop In-store Trade Activation Plan and present it to Stakeholders.• To organize effective Cooperation between Sales, Trade and Regional Teams and to ensure Alignment and Implementation to the Point of Sales.

Moscow, Russian Federation

Responsibility:• Management of marketing Brand Communication Plan (Sponsorship, PR events) from Strategy to Execution (Campaign Ideas, BTL, digital & PR).Key achievements:1. Lead Moscow Key Launch Projects (5G Moscow) and HLS strategy (Moscow Marathons – Increase of 30% MTS Subscribers) and Budget Management (>100 mln. RUR).2. Developed Approach for 5G, 5G Garage/Park Gorkogo, Plums Fest, Dream Island.

Moscow, Russian Federation

Responsibility:• Management of Brand Communication Activities for BAT Portfolio (Kent, Rothmans, Royals, Yava, GLO) and POSM Materials (>1500 Consultants in Indep & KA through all Russia and Fests Events).Key achievements:1. Lead ACP & Launch Projects (Rothmans Demi, Yava 100, Capsule offers etc.) at the National and Local Levels (AFP, Nashestvie, Dikaya Myata, Dobrofest, Sheregesh) with Annual budget £24 - £32 mln. and Target Audience Reach ~ 61%, 24 mln. Info Contacts. 2. Developed POSM Materials Way of Working (CPC Decrease 27%, POSM Budget Optimization 50%).

Moscow, Russian Federation

Key achievements:1. Organized Marketing Events and Marketing Management Conferences (Budget> £100 k, 1-3 external suppliers, 200-800 employers).

Neuromarketing And Consumer Models

Bachelor'S Degree, Honours Degree, Linguistics And International Communication