Anna Smolova
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Anna Smolova Email & Phone Number

Loyalty Lead @VkusVill, ex. AliExpress Russia/ Alibaba Group, British American Tobacco, MTS Telecom at VkusVill NL
Location: Moscow, Moscow City, Russian Federation 7 work roles 2 schools
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Current company
VkusVill NL
Role
Loyalty Lead @VkusVill, ex. AliExpress Russia/ Alibaba Group, British American Tobacco, MTS Telecom
Location
Moscow, Moscow City, Russian Federation
Company size
12 employees

Who is Anna Smolova? Overview

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Anna Smolova is listed as Loyalty Lead @VkusVill, ex. AliExpress Russia/ Alibaba Group, British American Tobacco, MTS Telecom at VkusVill NL, a company with 12 employees, based in Moscow, Moscow City, Russian Federation. AeroLeads shows a matched LinkedIn profile for Anna Smolova.

Anna Smolova previously worked as Loyalty Lead at Vkusvill Nl and Project Manager Local & Cross Boarder, Moscow at Aliexpress Россия. Anna Smolova holds Neuromarketing And Consumer Models from Higher School Of Economics.

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VkusVill NL

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Profile bio

About Anna Smolova

I have > 8 years of Experience in Trade Marketing, Communication Marketing & Product Marketing in transnational companies BAT Russia, MTS Russia and start-up AliExpress Russia, Alibaba Group & VkusVill National Retail. Experience of leading national and local projects in the cross-functional and cross-cultural teams for Russian & CIS and Chinese markets. Experienced in Brand strategy creation and project development for local market from zero to hero.anna_smolova@yahoo.com/ anna_smolova@mail.ru+7 915 389 48 73anna_smolova Telegram

Listed skills include Marketing Communications, Corporate Communications, Brand Pr, Corporate Publishing, and 16 others.

Current workplace

Anna Smolova's current company

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VkusVill NL
Vkusvill Nl
Loyalty Lead @VkusVill, ex. AliExpress Russia/ Alibaba Group, British American Tobacco, MTS Telecom
Website
vkusvill.ru
Employees
12
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7 roles

Anna Smolova work experience

A career timeline built from the work history available for this profile.

Loyalty Lead

Current
Vkusvill Nl

Moscow, Moscow City, Russia

  • Responsibility:
  • To create Loyalty Product for Mother&Kids (Retention & LTV, Category Sales).
  • To maximize Revenue and Loyalty Members from Offline Traffic.Key achievements:1. Mother & Kids TA
  • Identified Consumer Needs and translated these Insights into Product Offer.
  • Aligned Project Value and presented Strategy to Key Stakeholders.
  • Brought together a MVP Scope and Unit Economics.2. Offline Traffic
Jun 2023 - Present

Project Manager Local & Cross Boarder, Moscow

Aliexpress Россия

Moscow, Moscow City, Russia

  • Responsibility:
  • To develop Product Discount Tool to increase Platform Efficiency and to encourage Sellers to grow within AliExpress.
  • To create a Trade Marketing Approach for Cross Boarder Sellers to monetize AER Services.Key achievements:1. Launched Product Discount Tool: 3.5 mln USD Monthly Budget –-> 16% Uplift to Local, 40%-60% of monthly Local.
May 2021 - Sep 2023

Promo Manager (Fmcg & Fashion), Moscow

Aliexpress Россия

Moscow, Moscow City, Russia

  • Responsibility:
  • Development and Execution of Local Brands Promotion Plan (Fashion, FMCG, Mother & Kids like Pampers, LEGO, and Crocs etc.).
  • To localize an Interface and to develop a smooth Consumer Journey and best Platform Experience. Key achievements:1. Brand Promo Share in monthly FMCG & Fashion GMV – 13% and Monthly Budget Management – 1 mln USD.2. GMV.
Nov 2020 - Apr 2021

Trade Marketing Manager For Gsm, Abonent Tariffs And Partner Products, Russia

Mts Group

Moscow, Russian Federation

  • Responsibilities:
  • To develop In-store Trade Activation Plan and present it to Stakeholders.
  • To organize effective Cooperation between Sales, Trade and Regional Teams and to ensure Alignment and Implementation to the Point of Sales.
Jan 2020 - Oct 2020

Marketing Communications Manager, Moscow

Mts Group

Moscow, Russian Federation

  • Responsibility:
  • Management of marketing Brand Communication Plan (Sponsorship, PR events) from Strategy to Execution (Campaign Ideas, BTL, digital & PR).Key achievements:1. Lead Moscow Key Launch Projects (5G Moscow) and HLS strategy.
Apr 2019 - Jan 2020

Trade Marketing Manager For 5 Brand Groups, Russia

British American Tobacco

Moscow, Russian Federation

  • Responsibility:
  • Management of Brand Communication Activities for BAT Portfolio (Kent, Rothmans, Royals, Yava, GLO) and POSM Materials (>1500 Consultants in Indep & KA through all Russia and Fests Events).Key achievements:1. Lead ACP &.
Apr 2014 - Apr 2019

Trade Marketing And Business Assistant

British American Tobacco

Moscow, Russian Federation

Key achievements:1. Organized Marketing Events and Marketing Management Conferences (Budget> £100 k, 1-3 external suppliers, 200-800 employers).

Jun 2012 - Apr 2014
Team & coworkers

Colleagues at VkusVill NL

Other employees you can reach at vkusvill.ru. View company contacts for 12 employees →

PB Pavel Baboshkin Pavel Baboshkin Colleague at Vkusvill Nl Moscow, Moscow City, Russia, Russian Federation View → MD Mikhail Dragunov Mikhail Dragunov Colleague at Vkusvill Nl Russia, Russian Federation View → EI Emil I. Emil I. Colleague at Vkusvill Nl Kazan, Tatarstan, Russia, Russian Federation View → LB Lena Beloborodova Lena Beloborodova Colleague at Vkusvill Nl Aubervilliers, Île-de-France, France, France View → СИ Саида Иванова Саида Иванова Colleague at Vkusvill Nl Bangkok City, Thailand, Thailand View → SF Sergei Fomkin Sergei Fomkin Colleague at Vkusvill Nl Istanbul, Türkiye, Turkey View → AS Andrey Sokolov Andrey Sokolov Colleague at Vkusvill Nl Moscow, Moscow City, Russia, Russian Federation View → DK Danila Kovrigin Danila Kovrigin Colleague at Vkusvill Nl Moscow, Moscow City, Russia, Russian Federation View → IK Inga Kovaleva Inga Kovaleva Colleague at Vkusvill Nl Zagreb, Zagreb, Croatia, Croatia View → AK Assol Kubaeva Assol Kubaeva Colleague at Vkusvill Nl Moscow, Moscow City, Russia, Russian Federation View →
2 education records

Anna Smolova education

Bachelor'S Degree, Honours Degree, Linguistics And International Communication

Moscow State Regional University (Former Moscow Pedagogical Institute Named After N.K. Krupskaya)
FAQ

Frequently asked questions about Anna Smolova

Quick answers generated from the profile data available on this page.

What company does Anna Smolova work for?

Anna Smolova works for VkusVill NL.

What is Anna Smolova's role at VkusVill NL?

Anna Smolova is listed as Loyalty Lead @VkusVill, ex. AliExpress Russia/ Alibaba Group, British American Tobacco, MTS Telecom at VkusVill NL.

Where is Anna Smolova based?

Anna Smolova is based in Moscow, Moscow City, Russian Federation while working with VkusVill NL.

What companies has Anna Smolova worked for?

Anna Smolova has worked for Vkusvill Nl, Aliexpress Россия, Mts Group, and British American Tobacco.

Who are Anna Smolova's colleagues at VkusVill NL?

Anna Smolova's colleagues at VkusVill NL include Pavel Baboshkin, Mikhail Dragunov, Emil I., Lena Beloborodova, and Саида Иванова.

How can I contact Anna Smolova?

You can use AeroLeads to view verified contact signals for Anna Smolova at VkusVill NL, including work email, phone, and LinkedIn data when available.

What schools did Anna Smolova attend?

Anna Smolova holds Neuromarketing And Consumer Models from Higher School Of Economics.

What skills is Anna Smolova known for?

Anna Smolova is listed with skills including Marketing Communications, Corporate Communications, Brand Pr, Corporate Publishing, Brand Development, Print Collateral, Collateral Design, and Partnership Marketing.

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