Anna is a writer, editor and skilled at creating timely, relevant, and engaging content to help scale a brand. Equipped with a knack for staying ahead of trends and an eye for producing brand-related content she has managed messaging for the agriculture, beauty, boating, bridal, entertainment, fashion, news, and recreational vehicle industries for both print and digital platforms. She knows that analytics manage sustainability and success, and as the saying goes, data may disappoint, but it never lies; but whilst data itself cannot lie, wrongful interpretation of the data, or looking at data that isn't from a live source, can skew your view of reality. Additional strengths include event and trade show coordination, search engine optimization, commerce strategy, social media management, styling, assisting with photoshoot planning and execution, and interviewing sources: beauty gurus, renowned designers (she made Vera Wang laugh once), small business owners, and more. Growing up in Fresno, she is in awe of California farmers and their impact on the agriculture industry. She has a (somewhat) healthy obsession with English Bulldogs and pop culture, enjoys iced coffee and baking (her stand mixer is her most beloved possession), and feels most herself when connected with nature.Take a peek at her editing portfolio, linked here: annasmutny.com