Anna Smutny Email & Phone Number

United States

- Assist clients in deploying social media influencing campaigns and scaling their brand- Contract and curate influencers based on KPIs- Compile analytics and provide reporting supporting each campaign- Provide presentations to onboard clients.Accomplishments include:-2024 Promoted to Campaign Manager-2023 Increased influencing contracts by 14%-2022 Exceeded annual quota by 19%

- Develop and manage all marketing content for family owned trade event and promotions company- Work with a diverse client list including ag associations, California's marine industry, and California's Recreational industry - Oversee client relations while maintaining databases, organizing meetings, and managing vendor contact information- Manage high-profile projects, including social media, influencing contracting, and KPIs.- Additional duties include setting up exhibit spaces, and presenting event information to prospective vendorsAccomplishments include:-2023 Securing the largest exhibitor attendance in a trade event's 41-year history-2021 Cut influencing costs by 28% while increasing influencing impressions by 37%-2021 Helped increase attendance by 21% year-over-year

New York, Ny, Us

- Took stories from ideation to completion, writing three to five articles a week, implementing SEO best practices and optimizing each for quality and search performance- Served as the lead writer of PureWow’s bi-weekly shoppable emails to increase monthly revenue and traffic to the website- Evaluated past article performance in order to pitch new story opportunities that would drive traffic and revenue- Conducted keyword research to determine valuable opportunities to focus on and write SEO-optimized, product-focused evergreen articles

Ny, Ny, Us

- Managed two beauty-based articles and one designer interview for each issue- Conducted market research on trends and facilitated relationships with PR companies on upcoming launches and promotions in the beauty and fashion spaces- Streamlined efficiency during photoshoots by supplying editors, stylists, photographers and the art department with assistance where needed- Organized and collaborated with team members during art and edit meetings to ensure the team had access to all essential information

Bellevue, Washington, Us

- Strategized with the editorial and PR teams with the creation of blog posts, press releases and articles- Copy edited blog posts, social media posts and the company’s website to ensure SEO optimization, drive engagement and the use of proper grammar and spelling

- Pitched, wrote and edited up to ten stories per week utilizing a comprehensive handle of the content management system- Collaborated with a team to brainstorm ideas with news, TV, pop culture and entertainment writing in mind- Crafted traffic-driving headlines and ledes- Optimized content with SEO best practices to increase reader engagement

- Researched, fact-checked, wrote and edited print and digital content covering eyewear fashion and news- Provided daily administrative assistance during photoshoot production by helping editors with sample trafficking, fashion closet organization and sending/receiving messengers

New York, Us

- Pitched, wrote, researched and edited copy about New York City hotspots- Studied SEO best practices and implemented SEO optimization into content- Provided daily editorial and administrative assistance

New York, New York, Us

- Shadowed reporters out into the field while collaborating to gather story ideas, interviewing sources, filming stand ups and writing news stories- Balanced priorities in a fast-paced newsroom while working within a deadline for assignments

New York, New York, Us

- Worked independently to ideate articles in addition to editing and researching content- Photographed and interviewed students around campus to talk with them about their personal style and opinions surrounding their fashion choices

Bachelor Of Arts - Ba, Journalism

Communication And Media Studies

S.I. Newhouse Summer Program, Journalism