Anna Songco Adamian

Anna Songco Adamian Email and Phone Number

Vice President Global Consumer Products at Crunchyroll, Division of Sony Pictures Entertainment | Leading Top Teams to Drive Brand and Revenue Growth + Create Fan-Favorite Moments, Products and Experiences @ Crunchyroll
Anna Songco Adamian's Location
Los Angeles, California, United States, United States
Anna Songco Adamian's Contact Details

Anna Songco Adamian personal email

n/a
About Anna Songco Adamian

Anna is recognized as a visionary and growth leader in the Entertainment and Toy industries who inspires teams to bring intellectual properties to life through innovative brand partnerships and curated retail programs in both traditional and non-traditional distribution channels. As an award-winning industry leader, Anna has driven remarkable business growth, inspired fandom and brought joy to countless toy enthusiasts worldwide, with more than 17 years in the entertainment and licensing.As the Vice President of Global Consumer Products at Crunchyroll, Anna oversees a P&L and a billion dollar diverse portfolio of IPs, including beloved franchises like Dragon Ball, My Hero Academia, and Jujutsu Kaisen. Under her leadership, the business has experienced exponential growth in just two years across 360 categories. Anna's strategic vision, global retail and sales strategies have led to remarkable achievements, with her brands being ranked as the top performers at major retailers like Hot Topic and Walmart.At DC Entertainment, Anna served as the Executive Director of Global Franchise Management, she oversaw iconic franchises such as Wonder Woman, Batman, and emerging IPs including Teen Titans, DC Super Hero Girls. She advised cross-divisional collaborations with partners across various WB divisions, including Games, Consumer Products & Themed Entertainment, Home Entertainment, Animation, and DC Universe.Driving live-action television growth, at WB Consumer Products, as the of Director of Worldwide Franchise Management and Licensing for Current Television she identified merchandisable opportunities and defined creative directions for TV properties that resulted in unprecedented revenue growth. She successfully launched merchandise programs for popular shows like The Big Bang Theory, Supernatural, and Pretty Little Liars.Previously, at Mattel, Inc., Anna served as the Senior Brand Manager for the Girls Group, overseeing the global brand management of Polly Pocket. Her leadership and strategic approach led to a successful brand relaunch and increased brand confidence, resulting in significant growth in global sales. In her role as Senior Brand Manager for the Entertainment Group, Anna managed the WB/DC Comics portfolio and the Direct-to-Consumer Collector business, driving substantial retail volume through consumer marketing initiatives.Anna is honored to be nominated for the 2023 WiT, recognized at a Licensee Influentials in 2022 as a Brand Builder, and achieved Top 150 Licensor 2019, 2020, 2021, 2022.

Anna Songco Adamian's Current Company Details
Crunchyroll

Crunchyroll

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Vice President Global Consumer Products at Crunchyroll, Division of Sony Pictures Entertainment | Leading Top Teams to Drive Brand and Revenue Growth + Create Fan-Favorite Moments, Products and Experiences
Anna Songco Adamian Work Experience Details
  • Crunchyroll
    Vice President, Global Consumer Products
    Crunchyroll Nov 2019 - Present
    Culver City, Ca, Us
    Vice President, Global Consumer Products, leading consumer products global business of $1B+ portfolio at retail including: Dragon Ball, My Hero Academia, Jujutsu Kaisen, Spy X Family, Bananya, Cowboy Bebop, Yu Yu Hakusho and more. At Crunchyroll, anime fans are at the heart of everything we do. As head of the Consumer Products team, we seek to extend fandom beyond the screen and into everyday life with authentic and extraordinary products and experiences.Strategic Leadership and Growth Accomplishments:• Spearheaded strategic vision and long-term growth of Consumer Products division.• Grew business over two years across 360 categories including: mobile games, hardlines, softlines, FMCG, location-based entertainment.• Collaborated with executive team to integrate three consumer products organizations into one success brand. • Partner with Marketing to drive 360 fan engagement and strategy for key franchises.Award Winning Consumer Products Programs:• Top Studio at Hot Topic 2019-2021, top two brands at Walmart (Men’s tees), top performing mobile game for My Hero Academia.• Top 150 Licensor 2019, 2020, 2021.
  • Dc Comics
    Executive Director, Global Franchise Management
    Dc Comics Apr 2017 - Nov 2019
    Burbank, California, Us
    Executive Director, Global Franchise Management, led global expansion and growth of the DC brand and franchises such as Batman, Wonder Woman, Superman, DC Super Hero Girls, and Teen Titans Go! Reported to the SVP Global Franchise Management.Strategy Brand and Growth Accomplishments:• Created and executed franchise vision and omnichannel strategy for Wonder Woman, DC Super Hero Girls and Teen Titans/Teen Titans Go! across all WB divisions. • Collaborated with cross-divisional partners including: Games, Consumer Products & Themed Entertainment, Home Entertainment, Animation, DC Universe service and Theatrical to achieve long-term franchise goals and divisional business objectives.• Led European franchise teams in UK, France, Germany and Italy to align DC global initiatives and strategy.• Spearheaded DC/WB’s first cross-divisional Kids Initiative plan. Integrated global consumer insights and research in defining and executing the DC brand values and personality.
  • Warner Bros. Entertainment Group Of Companies
    Director, Worldwide Marketing And Licensing
    Warner Bros. Entertainment Group Of Companies Aug 2010 - Mar 2017
    Burbank, Ca, Us
    Director, responsible for the franchise and category strategy for the Warner Bros. Live Action TV portfolio. Doubled worldwide portfolio revenue in three years and expanded brands across all lines of business including hardlines, softlines and experiences. Brands include: Supernatural, Pretty Little Liars, Westworld, Riverdale, The Big Bang Theory.Strategic Leadership and Growth Accomplishments:• Launched and executed global franchise strategy, marketing and sales across all categories; identified merchandisable opportunities in portfolio, defined creative direction for TV properties (e.g. style guide and product development), and pitched retail programs for The Big Bang Theory, Supernatural, Pretty Little Liars, Westworld, Riverdale.• Tripled worldwide revenue in three years; increased fivefold in six years. • Worked with international markets to identify TV licensing priorities and provide support to grow business in local markets. Tripled International volume in three years.• Executed two national The Big Bang Theory Comic-Con on-air and online sweepstakes and merchandise programs at Hot Topic. Resulted in $5MM incremental retail sales.• Pitched and executed Pretty Little Liars inspired-by fashion collection at Aéropostale. Secured 360 marketing program including: in-store merchandise and window displays, collaboration with PLL costume designer, social media and print campaign, Times Square celebrity launch party and billboard display. Program delivered over $17MM in retail.• Successfully launched Supernatural franchise across multiple categories including softlines, hardlines, collectibles and fan events. Pitched and secured toy, apparel and accessories program at Hot Topic, resulting in over $20MM retail revenue. Launched digital sweepstakes and online art contests to actively engage fan base.
  • Mattel
    Senior Brand Manager, Girls Group
    Mattel May 2009 - Aug 2010
    El Segundo, California, Us
    Sr Brand Manager, Led and supervised 2010 Fall brand relaunch including: brand positioning, product development, 360 marketing plan, setting strategy and executing new brand campaign with ad agency.Brand Strategy and Cross-Functional Team Leadership:• Defined and wrote new brand essence and vision; responsible for communicating and leading brand vision across Mattel business groups including licensing, design, trade merchandising, digital and international. • Successfully sold-in 2010 line, regaining brand confidence from upper management, international stakeholders, internal sales and the trade. Resulted in increased shelf presence and product listings at key accounts. • Oversaw original content development including: digital (website relaunch, games, webisodes); traditional entertainment opportunities.
  • Mattel
    Senior Brand Manager, Entertainment Group
    Mattel May 2008 - May 2009
    El Segundo, California, Us
    Brand Strategy and Cross-Functional Team Leadership:• Oversaw WB/DC Comics portfolio and the Direct to Consumer Collector business.• Supervised product development and responsible for licensor relationships for DC Universe, Batman, The Dark Knight, Batman: Brave and the Bold.• Executed consumer marketing programs (TV, web, trade, print) to drive over $100MM+ at retail.
  • Mattel
    Brand Manager, Games Group
    Mattel Sep 2005 - May 2008
    El Segundo, California, Us
    Brand Manager, managed portfolio and marketing for interactive game brand targeting family, adult and kid segments. Launched game titles including ESPN, Friends, Nickelodeon, Harry Potter, Disney, Disney Channel and Seinfeld.Brand Strategy and International Growth:• Managed portfolio and marketing for $100MM+ brand targeting family, adult and kid segments.• Launched game titles including ESPN, Friends, Nickelodeon, Harry Potter, Disney, Disney Channel and Seinfeld.• Grew international business 21%; expanded brand in new territories including Japan, Greece, Holland, Brazil.

Anna Songco Adamian Skills

Brand Management Consumer Products Brand Development Marketing Strategy Customer Insight Competitive Analysis Integrated Marketing Entertainment Strategic Partnerships Digital Marketing Cross Functional Team Leadership Product Marketing Digital Media Product Development Management Licensing Marketing Research Consumer Insights Project Management Consumer Packaged Goods Marketing Brand Development Strategy

Anna Songco Adamian Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Finance
  • University Of Southern California
    University Of Southern California
    Cinema-Television
  • Universitat D'Alacant
    Universitat D'Alacant

Frequently Asked Questions about Anna Songco Adamian

What company does Anna Songco Adamian work for?

Anna Songco Adamian works for Crunchyroll

What is Anna Songco Adamian's role at the current company?

Anna Songco Adamian's current role is Vice President Global Consumer Products at Crunchyroll, Division of Sony Pictures Entertainment | Leading Top Teams to Drive Brand and Revenue Growth + Create Fan-Favorite Moments, Products and Experiences.

What is Anna Songco Adamian's email address?

Anna Songco Adamian's email address is as****@****ern.edu

What schools did Anna Songco Adamian attend?

Anna Songco Adamian attended Northwestern University - Kellogg School Of Management, University Of Southern California, Universitat D'alacant.

What skills is Anna Songco Adamian known for?

Anna Songco Adamian has skills like Brand Management, Consumer Products, Brand Development, Marketing Strategy, Customer Insight, Competitive Analysis, Integrated Marketing, Entertainment, Strategic Partnerships, Digital Marketing, Cross Functional Team Leadership, Product Marketing.

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