Anna Soo Email & Phone Number

New York, NY, US

Poole, Dorset, GB

• Vice President with extensive Marketing, Sales & Operations expertise, successfully transforming financial and technology companies to increase productivity, reduce risk and enhance their services.
• Work with CIOs to transform their organizations to be more agile and profitable.
• Responsible for P&L, Budgeting, Purchasing, Program Management, Customer Service, Planning, Quality and Consultancy Operations.
• Provide strong leadership to the US Team to drive company’s overall strategy, mission and core values.
• Collaborate with all parties to rollout new initiatives, integrations, processes, systems and tools with the goal of reducing costs and improving efficiency for clients.
• Lead and manage client accounts and assist in growth and development of overall business.

Tinton Falls, NJ, US

• Managed various aspects of marketing operations, including budget management and reporting, marketing processes and procedures, metric reporting and financial analysis, and project management for global programs.
• Optimized marketing and budget plans via Allocadia. Developed Key Performance Indicator settings.
• Integrated company's MarTech systems which included Allocadia, Workfront, Marketo, Salesforce, and Bizible to track marketing spend, automate campaign creation, and calculate ROI of each marketing campaign.
• Created internal marketing processes using Six Sigma Approach. Worked with Marketing Teams to define CMO reports established in Qlik Sense and Power BI.
• Monitored and analyzed the health of the global marketing contribution to pipeline and bookings.
• Conducted regular Marketing Operations Reviews to align Marketing strategies with tactics and ensure effective execution of the Marketing strategies.

Tinton Falls, NJ, US

• Responsible for operational support of marketing campaigns and activities which included CRM and other reporting and management tools.
• Worked with Sales Operations Team to successfully implement the SiriusDecisions Demand Waterfall to measure marketing generated leads in Salesforce.com.
• Supported the Technical Sales, Product Management and Partner Marketing Teams by managing their webinar series. Moderated and managed webinars to ensure that events were successful and lead to increase of sales..
• Developed comprehensive and aligned strategic tactical promotional plan with business leaders to drive new leads. Maximized marketing budget for all staffing, resources, and capital purchases.
• Delivered company’s marketing metrics report to monitor our monthly spending, leads, cost per leads, click through rates, impressions, PR hits and number of subscribers.

Cranbury, NJ, US

• Developed and managed all marketing campaigns and activities to drive exponential sales and service growth.
• Executed promotional launch plans to include leveraging the community, vendors, partners and ad resources. Provided support to the Sales Department which included launching email campaigns, developed collateral, key.
• Partnered with Product Management Team to schedule monthly webinars. Moderated and managed webinars to ensure that events were successful and increased sales of our products.
• Created SEO strategies to drive traffic, downloads & revenue. Established initial systems & processes with continuous monitoring, optimization & improvement.

New York, NY, US

• Developed marketing and testing strategies, implementation plans and new form copy/design to elicit response from Barron’s print and online subscribers. One direct report.
• Devised and implemented testing strategies to increase renewal rate for Barron’s magazine.
• Reviewed segmentation strategies and implemented improvements to increase customer retention rates.
• Implemented bi-monthly online newsletter showcasing Barron’s new features to increase online usage and page views.
• Developed quarterly engagement programs to increase retention, usage and registration of Barron’s online.

• Oversaw the daily operation of acquiring, retaining and administering service contracts and the sales of heating, ventilation, and air conditioning (HVAC) systems. Twelve direct reports including.
• Developed aggressive marketing programs to grow and retain customer base. Worked with external advertising agency to develop successful direct mail, media and print campaigns.
• Exceeded sales expectations of product sales by expanding product line annually.
• Developed creative incentive programs for salesmen, service technicians and call center representatives to help boost sales.
• Created Web marketing strategies and plans for sales, which included website and product specific online marketing initiatives. Worked closely with the IT Department to implement online content and execution strategies.
• Managed and trained selected call center representatives to conduct outbound telemarketing to sell service contracts.

• Analyzed industry trend and competition; oversaw opportunity identification and evaluation; constructed business cases; formulated new offers and promotions.
• Supervised in-house and outside agency creative staff in developing logos, website, direct mail, media ads and e-mail acquisition marketing.
• Planned, developed and implemented marketing communication strategies including advertising, branding, public relations and electronic marketing to increase sales and product awareness.
• Created, tracked and evaluated internal metrics and management reporting to identify marketing performance and effectiveness of programs, offers, channels, markets and product mix.
• Managed customer satisfaction surveys and reports to ensure that customer satisfaction levels were 85% and above.
• Worked with key customers and sales reps. to develop testimonials as part of our referral program to impact sales growth.

• Identified new business opportunities for the use of product.
• Developed strategic business plans to increase success rate of new product introduction.
• Developed and proposed DSM/IRP programs to state and city agencies to enhance the natural gas cooling market.

• Managed five individuals to oversee and launched sales and marketing activities for natural gas air conditioning, heating and refrigeration for the residential and commercial markets.
• Developed and implemented successful marketing plans to exceed projected sales goals.
• Exceeded commercial sales goals by 50% by penetrating the national accounts.
• Executed new product development by obtaining national support and bringing products to full commercialization.

Ms, Marketing & Management

Bs, Electrical Engineer