Anna Spexarth Email & Phone Number

Denver, CO, US

- Lead marketing & communications efforts to engage and grow customer base, including email marketing, advertising, social media, SEO/SEM, and content creation.- Remain current on marketing trends and technologies to keep the company at the forefront of the industry.- Develop and execute long-term marketing & brand strategy, including quarterly and annual.

- Managed execution of marketing strategy during a period of significant growth.- Responsible for marketing efforts, including advertising, social media, SEO/SEM, and content creation.- Created and executed comprehensive marketing campaigns, including social media and email outreach, to enhance brand visibility engagement, and lead generation.- Supported.

Kansas City, Missouri, United States

- Developed brand voice for internal and external audiences- Organized and maintained library of branded materials and assets.- Managed quarterly marketing plans and web design projects.- Led audience management, content editing, and presentation preparations.- Collaborated with the department director on strategy and execution.- Developed marketing.

Kansas City, Missouri, United States

- First full-time marketing hire; implemented the foundational focused marketing strategy.- Implemented new marketing processes and standardized workflows.- Led brand refresh including a new website: managed contractors, conducted market research, copywrote for the website, and led creative branding efforts.- Managed content creation including social media.

- Utilize DSLR photography to capture life-changing moments from weddings to portraits- Manage social media to attract new clients and establish client base - Develop website to inform and connect with potential clients

Manhattan, Kansas

- Manage and write short and long-form content for Facebook, Instagram and Twitter, increasing engagement from ~1% to ~5%.- Work independently and collaboratively with a PR team while being remote as well as in-office. - Create and implement strategic campaigns to grow social media audiences by 20% and new enrollments by 25%.- Utilize crisis communications.

Kansas State University

- Organized, advertised and planned large and small scale events around education and leadership - Spoke with potential and incoming K-State students in promoting the Leadership Studies minor

- Collaborate with the PRSSA exec team to recruit and retain PRSSA members - Advance community engagement philanthropy campaigns - Create chapter budget for the year, collect dues, and other monetary tasks - Organize fundraising events for the chapter

Kansas City, Missouri Area

- Wrote and managed social media using Sprout for Facebook, Instagram, Twitter and LinkedIn, increasing engagement from 0.1% to ~4%.- Developed and enacted inaugural social media strategy.- Wrote press releases and stories using AP Style and Cision.- Planned and executed company-wide campaigns with strategy connected to company culture and social media.

Kansas State University

- Demonstrated initiative in taking, writing and photographing a variety of assignments for the Collegian Newspaper - Covered different events such as volleyball, portraits, fashion, carnivals, concerts and “street talk” articles- Proficient in approaching anyone for an article, and professional in conduct and work ethic.- Experienced in all of the.

- Organized fundraising, and philanthropic events in collaboration with many departments across campus- Collaborated with other RA’s and Senior Staff on policy, leadership, crisis situations and overall group organization- Coordinated campus-wide events, to serve student’s needs, inclusion & diversity, represented Marlatt Hall on the Student Staff Advisory.