Anna Spexarth Email & Phone Number

Denver, Co, Us

- Lead marketing & communications efforts to engage and grow customer base, including email marketing, advertising, social media, SEO/SEM, and content creation.- Remain current on marketing trends and technologies to keep the company at the forefront of the industry.- Develop and execute long-term marketing & brand strategy, including quarterly and annual plans, focusing on identity, positioning, and messaging across all channels.- Responsible for content strategy and production… Show more - Lead marketing & communications efforts to engage and grow customer base, including email marketing, advertising, social media, SEO/SEM, and content creation.- Remain current on marketing trends and technologies to keep the company at the forefront of the industry.- Develop and execute long-term marketing & brand strategy, including quarterly and annual plans, focusing on identity, positioning, and messaging across all channels.- Responsible for content strategy and production across various platforms, focusing on creating engaging, relevant content that drives traffic and leads.- Own the creation of new branded materials, responsible for company-wide graphic & materials design, maintain brand assets and content library.- Manage rapidly growing events schedule including ROI, strategy and execution for cross-country trade shows, conferences, and webinars.- Own collateral strategy & booth experience, submit session proposals for conferences and events and develop presentations in alignment with overall company strategy and growth goals.- Oversee strategic partnerships in collaboration with executives, including contract negotiation and relationship management.- Analyze marketing metrics to provide insights into campaign effectiveness and market trends.- Leverage data analytics and marketing technology to optimize processes and campaign performance.- Manage the department's systems and platform integrations, tracking ROI to ensure efficient resource allocation. Show less

- Managed execution of marketing strategy during a period of significant growth.- Responsible for marketing efforts, including advertising, social media, SEO/SEM, and content creation.- Created and executed comprehensive marketing campaigns, including social media and email outreach, to enhance brand visibility engagement, and lead generation.- Supported the product team by consulting on UI/UX development.- Managed and onboarded additional team member, developing processes to… Show more - Managed execution of marketing strategy during a period of significant growth.- Responsible for marketing efforts, including advertising, social media, SEO/SEM, and content creation.- Created and executed comprehensive marketing campaigns, including social media and email outreach, to enhance brand visibility engagement, and lead generation.- Supported the product team by consulting on UI/UX development.- Managed and onboarded additional team member, developing processes to support their success in their unique role and responsibilities.- Collaborated closely with other departments to align marketing and communications efforts with overall business objectives.- Led the development of new marketing materials and assets, ensuring consistency with brand standards.- Developed practices around lead workflows and audience management, including data analytics, marketing technology, and process optimization.- Played a key role in planning and executing virtual and in-person events and tradeshows, enhancing the brand presence and engagement with key audiences. Show less

Kansas City, Missouri, United States

- Developed brand voice for internal and external audiences- Organized and maintained library of branded materials and assets.- Managed quarterly marketing plans and web design projects.- Led audience management, content editing, and presentation preparations.- Collaborated with the department director on strategy and execution.- Developed marketing workflows to ensure efficient lead management between platforms.- Edited and updated videos for various campaigns and… Show more - Developed brand voice for internal and external audiences- Organized and maintained library of branded materials and assets.- Managed quarterly marketing plans and web design projects.- Led audience management, content editing, and presentation preparations.- Collaborated with the department director on strategy and execution.- Developed marketing workflows to ensure efficient lead management between platforms.- Edited and updated videos for various campaigns and events.- Collaborated on client communications such as monthly newsletters, client emails and client experience development. - Collaborated on event strategy including organizing event data, contracts and invoices.- Created suite of marketing materials with for in-person tradeshows as well as designed and implemented a comprehensive booth experience. Show less

Kansas City, Missouri, United States

- First full-time marketing hire; implemented the foundational focused marketing strategy.- Implemented new marketing processes and standardized workflows.- Led brand refresh including a new website: managed contractors, conducted market research, copywrote for the website, and led creative branding efforts.- Managed content creation including social media and email marketing.- Created and organized the inaugural library of team headshots as the main photographer.- Designed… Show more - First full-time marketing hire; implemented the foundational focused marketing strategy.- Implemented new marketing processes and standardized workflows.- Led brand refresh including a new website: managed contractors, conducted market research, copywrote for the website, and led creative branding efforts.- Managed content creation including social media and email marketing.- Created and organized the inaugural library of team headshots as the main photographer.- Designed and created brand & marketing materials and assets.- Executed on sponsorships of virtual events through the pandemic in collaboration with various departments. Show less

- Utilize DSLR photography to capture life-changing moments from weddings to portraits- Manage social media to attract new clients and establish client base - Develop website to inform and connect with potential clients

Manhattan, Kansas

- Manage and write short and long-form content for Facebook, Instagram and Twitter, increasing engagement from ~1% to ~5%.- Work independently and collaboratively with a PR team while being remote as well as in-office. - Create and implement strategic campaigns to grow social media audiences by 20% and new enrollments by 25%.- Utilize crisis communications and establish crisis plans for social media.- Collaborate with and educate faculty, students and other organizations to… Show more - Manage and write short and long-form content for Facebook, Instagram and Twitter, increasing engagement from ~1% to ~5%.- Work independently and collaboratively with a PR team while being remote as well as in-office. - Create and implement strategic campaigns to grow social media audiences by 20% and new enrollments by 25%.- Utilize crisis communications and establish crisis plans for social media.- Collaborate with and educate faculty, students and other organizations to effectively promote and maintain the image of SSLS.- Utilize the Adobe Creative Suite to design and create a wide variety of visual communication pieces, including but not limited to: stickers, tri-folds, flyers, and merchandise- Create images utilizing photography to create promotional and educational content, including but not limited to, flyers, website, and social media- Edit and update the Staley School website and blog, using CMS and Wordpress Show less

Kansas State University

- Organized, advertised and planned large and small scale events around education and leadership - Spoke with potential and incoming K-State students in promoting the Leadership Studies minor

- Collaborate with the PRSSA exec team to recruit and retain PRSSA members - Advance community engagement philanthropy campaigns - Create chapter budget for the year, collect dues, and other monetary tasks - Organize fundraising events for the chapter

Kansas City, Missouri Area

- Wrote and managed social media using Sprout for Facebook, Instagram, Twitter and LinkedIn, increasing engagement from 0.1% to ~4%.- Developed and enacted inaugural social media strategy.- Wrote press releases and stories using AP Style and Cision.- Planned and executed company-wide campaigns with strategy connected to company culture and social media engagement.- Created materials with the Adobe Creative Suite.- Covered various company-wide events through DSLR photography… Show more - Wrote and managed social media using Sprout for Facebook, Instagram, Twitter and LinkedIn, increasing engagement from 0.1% to ~4%.- Developed and enacted inaugural social media strategy.- Wrote press releases and stories using AP Style and Cision.- Planned and executed company-wide campaigns with strategy connected to company culture and social media engagement.- Created materials with the Adobe Creative Suite.- Covered various company-wide events through DSLR photography and videography with Premiere Pro, Lightroom and After Effects.- Conducted competitor social media research.- Worked remotely as well as in-office Show less

Kansas State University

- Demonstrated initiative in taking, writing and photographing a variety of assignments for the Collegian Newspaper - Covered different events such as volleyball, portraits, fashion, carnivals, concerts and “street talk” articles- Proficient in approaching anyone for an article, and professional in conduct and work ethic.- Experienced in all of the Microsoft Office programs

- Organized fundraising, and philanthropic events in collaboration with many departments across campus- Collaborated with other RA’s and Senior Staff on policy, leadership, crisis situations and overall group organization- Coordinated campus-wide events, to serve student’s needs, inclusion & diversity, represented Marlatt Hall on the Student Staff Advisory Board- Planned, marketed through social media and flyers created by using the Adobe Creative Suite- Promoted events for… Show more - Organized fundraising, and philanthropic events in collaboration with many departments across campus- Collaborated with other RA’s and Senior Staff on policy, leadership, crisis situations and overall group organization- Coordinated campus-wide events, to serve student’s needs, inclusion & diversity, represented Marlatt Hall on the Student Staff Advisory Board- Planned, marketed through social media and flyers created by using the Adobe Creative Suite- Promoted events for 75-500 students- Attended regular meetings, communicated via email with co-workers Show less