Led team of 3 members and worked cross-functionally with creative design and media team, the executive board, and members of the organization to generate strategic content for social pagesPlanned and executed 122 posts to increase brand awarenessCreated brand guide establishing best practices to bolster brand cohesion and consistency

Conducted primary research to inform the strategy for a new a resource; including development of a survey which saw a completion rate 5x greater than the internal average and conducted 14 follow up interviewsBuilt a joint account-based marketing guide for IBM and Red Hat to improve collaboration across 100+ employees by streamlining processes & providing easy access to critical resources according to research findingsCompleted 40+ learning hours focused on generative AI, hybrid cloud… Show more Conducted primary research to inform the strategy for a new a resource; including development of a survey which saw a completion rate 5x greater than the internal average and conducted 14 follow up interviewsBuilt a joint account-based marketing guide for IBM and Red Hat to improve collaboration across 100+ employees by streamlining processes & providing easy access to critical resources according to research findingsCompleted 40+ learning hours focused on generative AI, hybrid cloud, storytelling, diversity, equity and inclusion, growth behaviors, as well as the IBM brand Show less

Planned and executed 66 social media posts to increase brand awarenessReimagined content strategy leading to a 24% increase in Instagram engagementAnalyzed social media landscape and launched new TikTok account

Utilized sales development program and assist in various projects, including prospecting for new clientsDeveloped business acumen through direct client interactions and insurance product training sessionsProfessional development focus with participation in weekly public speaking training and sales challenges

Conducted primary and secondary consumer research to determine how to structure media and promotional plan for the Junior League of Philadelphia's Spring Market eventCreated a promotional plan in order to increase ticket sales to the event and general awareness of the JLP

Conducted market research for partnering firm CITRS to determine market scalabilityPerformed social media research to uncover superior growth strategies to improve net response rate and overall awareness of product range

Provided friendly service to customers in a busy atmosphereEfficiently took orders on the phone while handling customer’s needs on site