• Ownership and execution of Dustin's digital and ecommerce strategy. • Responsibility for online sales results for both B2B and B2C for Dustin's entire footprint across the Nordics and Benelux. • Ownership of the digital product development for Dustin's digital interfaces and full digital customer journey, focused on increasing conversion, order values and self service usage. • Responsibility for digital marketing strategy and execution, driving traffic volumes and increased marketing efficiency. • Leadership of the Ecommerce department consisting of approx. 35 digital experts, organized in 4 teams. (Digital Product development, Performance Marketing, Organic Search & instore optimisation, UX&UI and web analytics)

• Driving Dustin's E-commerce agenda with overall responsibility for web sales results, onsite customer experience and traffic acquisition, with a track record of consistent growth. • Head of department consisting of 25 senior digital specialists organised into three teams (Performance Marketing, Digital Product and Web Experience). • Product ownership of Dustin’s digital interfaces in the Nordics for all customer segments ( B2C, SMB, Corporate & Public). . • Currently scaling up agile ways of working in co-operation with IT & Marketing as well as laying the foundation for Dustin's journey towards transactional service sales online.

• Ownership of the B2B digital vision and strategy as well as the digital transformation agenda. • Responsibility areas include e-commerce, self service and digitizing the entire customer journey for both the SME and the Large Enterprise segments. • Manage a team of digital product owners.

• Channel manager for Online Sales SME, reporting to the Head of SME Sales and part of the department leadership team. • Product Owner of the e-commerce platform with responsibility for roadmap planning, building business cases, requirement collection and development as well as onsite conversion optimization. • Responsible for traffic driving activities in cooperation with the marketing department and external SEM and media agencies.

• Ownership of both USA and EU social network advertising campaigns, including strategy, creative conception, bidding strategy and optimisation. • Partner acquisition and managing the relationship with media agencies, publishers and vendors. In total 80 partnerships including Yahoo, Microsoft Advertising and AOL.• Research and evaluation of social network advertising tracking and reporting tools.

• Expanded the business to new markets.• Planning, negotiation, execution and review of digital media purchases. • Initiation and execution of pan-European social network advertising initiatives that increased sales by15 % from the first month.

• Managed a major content integration initiative, including conception, planning and execution. • Performance analysis and optimisation of search marketing campaigns and implementation of a new SEM campaign management tool.• Creation of consumer engagement, conversion and retention through seasonal onsite promotions, e-mail marketing and ad creative development.