Assignment: To create a brand platform, brand portfolio strategy, and visual identity. Purpose: Strengthen the relationship with the audience in a changing environment and increasing competition.

Uppdrag: Att skapa tydlighet kring Migrationsverkets uppdrag och roll gentemot sökande och allmänhet.

Assignment: To create a brand platform, communication platform, brand manual, visual identity, and communication concept. Purpose: To, based on SBAB’s business plan, provide a longterm direction that supports SBAB’s focus on customers’ housing and household finances.

The American football section for AIK - one of the largest and most popular clubs in Sweden and northern Europe.

Leaders Alliance is an independent exclusive network for Scandinavian executives focusing on sharing experiences and achieving new perspectives with an innovative approach.

Peptonic is a Swedish innovative biomedical company that conducts research, development and sales of medical treatments and lifestyle products in the field of women’s health. The company was founded in 2009 and the shares have been traded since 2014 on Spotlight Stock Market in Stockholm. Peptonic has divided its operations into two business areas,” Medical Consumer” and “Lifestyle Consumer”. Peptonic’s business area “Medical Consumer” is based on clinically proven intimate self-care and… Show more Peptonic is a Swedish innovative biomedical company that conducts research, development and sales of medical treatments and lifestyle products in the field of women’s health. The company was founded in 2009 and the shares have been traded since 2014 on Spotlight Stock Market in Stockholm. Peptonic has divided its operations into two business areas,” Medical Consumer” and “Lifestyle Consumer”. Peptonic’s business area “Medical Consumer” is based on clinically proven intimate self-care and constitutes the Company’s main focus and is sold under the brand name VagiVital. Peptonic’s business area “Lifestyle Consumer” consists of lifestyle products that focus on menstruation, sex and fertility and is sold under the brand name Lunette. Show less

Missing People Sweden is a non-profit organization that helps relatives and the police to publish wanted posters and organize search operations for missing persons. It started in Gothenburg in 2012 but is now a nationwide organization with more than twenty branches across the country. Missing People Sweden has approximately 4 000 members and almost 70,000 volunteers who have signed up for the organization's search register.

Assignment: To bring the brand platform alive by creating a communication platform including how we talk and behave, whom we talk to, what we talk about and where we talk. Last, but not least, to define the KPI´s. Purpose: To, based on the brand platform and business objectives, provide a longterm direction for Åhléns communication.

Together with the CEO and other representatives of the management team strategically and operationally contribute to the longterm and profitable growth within Åhléns. Take responsibility for strategies, operational models / processes and key performance indicators are developed and enforced.In accordance with Åhléns strategy, values, leadership profile, policies and processes lead and develop the marketing function and its employees to achieve common and individual goals within Åhléns… Show more Together with the CEO and other representatives of the management team strategically and operationally contribute to the longterm and profitable growth within Åhléns. Take responsibility for strategies, operational models / processes and key performance indicators are developed and enforced.In accordance with Åhléns strategy, values, leadership profile, policies and processes lead and develop the marketing function and its employees to achieve common and individual goals within Åhléns business.Contribute to Åhléns profitability and growth through:Developing and managing long term brand and communication strategies as well as the corporateidentity and marketing communications. All in purpose to position the Åhléns brand as ”The department store that carefully selects for everyday life”.Generating customer and market insight as input to Business Area’s offer creation as well as to matrix functions, in order to move Åhléns to become a truly customer-driven company.Strategy, development and operation of Åhléns’ loyalty program in order to build stronger and more profitable long-term customer relations.Preparing the store visit and drive the customer from the digital world into Åhléns physical stores while paving the way for future omni channel and e-commerce. Show less

Strategic Marketing is responsible for managing and developing the Q-med product/brand portfolio. The task is to maximize profitability by positioning all products/brands so that they contribute appropriately to the company profit and growth targets as well as answers to customers and consumer needs. Reports to the CEO and a member of the management team. Have a team of 14 individuals and budget responsibility.

Maximize the value of Q-Med’s Aesthetic product portfolio (Restylane and Macrolane) by securing effectiveness, competitiveness and profitability defined by the Commercial plan. Develop and manage long term brand strategies and concepts in purpose to strengthen the brands position as the market leader and that drive overall company value in a measureable way. Reports to the Vice President Strategic Marketing. Have a direct reporting team of eight individuals and a dotted line… Show more Maximize the value of Q-Med’s Aesthetic product portfolio (Restylane and Macrolane) by securing effectiveness, competitiveness and profitability defined by the Commercial plan. Develop and manage long term brand strategies and concepts in purpose to strengthen the brands position as the market leader and that drive overall company value in a measureable way. Reports to the Vice President Strategic Marketing. Have a direct reporting team of eight individuals and a dotted line organization towards Q-Meds subsidiaries in Australia, Asia, North- and Latin America and Europe. Budget responsibility. Key deliverables: - Developed, together with Strategic Planning, a product portfolio strategy with the purpose to maximize profitability by positioning all products so they contribute appropriately to company profit and growth targets as well as answers to customer and consumer needs. - Developed the 1Y Commercial Plan for Restylane and Macrolane. - Based on consumer insight created, managed and implemented a global communication strategy, communication concepts and graphic identity for the brands. Show less

Maximize the value of Restylanes product portfolio by securing effectiveness, competitiveness and profitability defined by the 3Y Global Brand plan. Develope and manage consumer and customer driven brand strategies for Restylane that drive overall company value in a measureable way. Overall responsibility for developing and managing long term brand strategies and concepts in purpose to strengthen the brands position as the market leader and that drive overall company value in a… Show more Maximize the value of Restylanes product portfolio by securing effectiveness, competitiveness and profitability defined by the 3Y Global Brand plan. Develope and manage consumer and customer driven brand strategies for Restylane that drive overall company value in a measureable way. Overall responsibility for developing and managing long term brand strategies and concepts in purpose to strengthen the brands position as the market leader and that drive overall company value in a measureable way. Reports to Vice President Strategic Marketing. Have a direct reporting team of five individuals and a dotted line organization towards Q-Meds subsidiaries in Australia, Asia, North- and Latin America and Europe. Budget responsibility. Key deliverables: - Reorganized the marketing organization. - Developed an entirely new structure for the company's three-year brand plan. - Developed and implemented a new brand strategy and brand plan globally. - Developed integrated global campaigns, B2B and B2C. Show less

Overall responsible for Tele2 Group's brands and communication with the task of creating a strong brand for our 21 countries, including Russia and the Baltics. The main objective was to strengthen the brand in a long term perspective and to increase sales in a short-term perspective. Developing and implementing a brand strategy and a communication concept valid for all 21 subsidiaries in order to decrease marketing costs and to create one strong brand. Responsible for Tele2’s… Show more Overall responsible for Tele2 Group's brands and communication with the task of creating a strong brand for our 21 countries, including Russia and the Baltics. The main objective was to strengthen the brand in a long term perspective and to increase sales in a short-term perspective. Developing and implementing a brand strategy and a communication concept valid for all 21 subsidiaries in order to decrease marketing costs and to create one strong brand. Responsible for Tele2’s global advertising development. This included leading our European advertising network and managing production budgets. Reports to the VP Sales & Marketing and a member of the management team. Have a direct reporting team of two individuals and a dotted line to five Sales and Marketing directors in Nordic, Benelux, Baltic, Continental- and Mid Europe. Key deliverables: - Managed the development and implementation of the new brand platform. - Created a new marketing- and retail concept, built as a combined strategic and tactical toolbox. - Created a new brand identity. Visualized our offer by creating a unique box for each subscription, a –new POS system. - Conducted a consumer insight survey in four countries.- Decreased our marketing cost by 20% through the procurement of one common advertising agency.- Set up a well-functioning dotted line organization on all markets. Show less

Strategically and operationally responsible for Tele2´s and Comviq´s brands and marketing communications. Responsible for the Nordic advertising concept and commercials. Reports to the CEO and a member of the Swedish management team. Personnel and budget responsibility.Key deliverables: - Up to 10 times higher advertising efficiency than our competitors.- Launched Comviq Knockout, a mobile subscription that resulted in an impressive intake and stable margins.- Tele2… Show more Strategically and operationally responsible for Tele2´s and Comviq´s brands and marketing communications. Responsible for the Nordic advertising concept and commercials. Reports to the CEO and a member of the Swedish management team. Personnel and budget responsibility.Key deliverables: - Up to 10 times higher advertising efficiency than our competitors.- Launched Comviq Knockout, a mobile subscription that resulted in an impressive intake and stable margins.- Tele2 brand was ranked as Norway's thirteenth most famous brand (before Ikea and McDonalds).- Tele2 was, according to Svenskt Kvalitetsindex 2005, the operator with the most satisfied customers within the mobile, internet and fixed telephony industry.- Strengthened our position as the Nordic price leader within telecom. Show less

Responsible for a total makeover of Kabelvision after the board decided to invest heavily in the digitalisation of the cable TV network. Responsible for the rebranding and repackaging of Kabelvision to Tele2Vision with the aim of developing Tele2Vision´s business into growth and higher profitability.Reports to the CEO.

European Retention Manager in a project that aims to reduce churn and retain the most profitable customers. Responsible for Tele2's 14 mobile markets involving: - Monitoring of intake and churn.- Initiate, test, and follow up of customer pipe/cross-selling activities and upscales.Key deliverables:- Implemented a "customer cycle program " in all local markets and the monitored of the outcome of the same.

Overall strategic responsibility for the brands Tele2 and Comviq in the Nordic area and operationally responsible for all swedish marketing communications and Nordic advertising concept and commercials.Reports to the Nordic market area director, also the Swedish CEO. Budget responsibility.Key deliverables: - Managed the development and implementation of the new brand platform.- Set up a well-functioning dotted line organization against all four Nordic markets.-… Show more Overall strategic responsibility for the brands Tele2 and Comviq in the Nordic area and operationally responsible for all swedish marketing communications and Nordic advertising concept and commercials.Reports to the Nordic market area director, also the Swedish CEO. Budget responsibility.Key deliverables: - Managed the development and implementation of the new brand platform.- Set up a well-functioning dotted line organization against all four Nordic markets.- Initiated and drove Tele2's Nordic Market Council.- Set up a Nordic tracking system.- Developed the advertising concept "Tele2 - The Company that brings you small bills".- Advertising recall increased by 575%.- Top of Mind increased by 30%. Show less

Strategic and operational responsibility for Tele2´s and Comviq´s marketing communications. Developed strategic and operational marketing plans. Worked closely with the sales and product departments including product development and sales strategies and with the customer service regarding customer segmentation (CRM).Reports to the CEO, member of the B2C management team and have a team of 10 individuals and budget responsibility.Key deliverables:- Brand awareness for Tele2… Show more Strategic and operational responsibility for Tele2´s and Comviq´s marketing communications. Developed strategic and operational marketing plans. Worked closely with the sales and product departments including product development and sales strategies and with the customer service regarding customer segmentation (CRM).Reports to the CEO, member of the B2C management team and have a team of 10 individuals and budget responsibility.Key deliverables:- Brand awareness for Tele2 increased by 32%- Brand awareness for Comviq increased by 8% Show less

Strategic and operational responsibility for Comviq´s marketing communication. Responsible for:- the brand- and communication platforms- procurement of media and advertising agency- the communication concept- the loyalty club and the club magazine- NKI- eventsReports to the Marketing Director, member of the B2C management team, budget and personell responsibility.