• Lead a super talented and high-performing team of BI, Data and Customer Analysts, developers and a Data Scientist • Support key Digital Transformation initiatives within Marketing:- Develop Self-Serve BI analytics tools and dashboards for Media Network, Retail and Digital Marketing, CRM and email teams, improving data-driven decision making- Run analysis, support experiment design and find actionable insights to grow and optimize Retail Media Business- Develop and evolve cross-departmental Big Data Product, integrating data over thousands of online campaigns from multiple digital publishers into a single analytics tool for optimization and insights that helped improve return on ad spend and increased labour efficiency- Automate Reporting- Help Scale Data Science Practices and Customer Analytics (Customer Audience Predictive Modelling, Forecasting, etc.)• Run an Innovative Quality Assurance program to strike the right balance between product quality and “time to market” • Agile transformation, Change Management, Data Governance• Team Leadership, Employee growth and development

• Transformed data operations and reporting resulting in higher efficiencies in online campaign management. • Established new data processes that improved data accuracy and helped drive actionable business insights. • Build Digital Marketing Dashboards that support over thousands of online campaigns with cross-departmental business users;• Gained actionable insights that helped drive stronger KPIs. • Contributed to the Company-Wide Digital Transformation Project by creating a new reporting framework.

Build and Execute end-to-end Data Strategies for Global Digital Demand Generation Campaigns. Create hypothesis /insights frameworks and design each campaign to achieve business goals and get actionable insights . Provide Campaign performance analysis and business insights. Optimize media demand generation, audience strategies, customer journey and content performance.

Create and execute digital marketing strategies to improve Developer and IT Pro online experience and increase audience reach and engagement vie web properties, social media, search engine marketing (SEM), search engine optimisation (SEO), digital content marketing and digital campaigns. Develop effective data strategies and KPIs and drive actionable insights to enable customer focused and data-driven marketing optimized across various digital "engines" and tactics.

Drive the engagement strategy, plan and execution framework for how Microsoft builds sustainable and meaningful relationships with Developers. Help set iOS / Android and Professional Developers (Enterprise .NET Skillset) up for success by providing the tools, resources and value proposition to build for the Microsoft platform.

Develop and execute regional marketing strategy, programs and campaigns for Enterprise and Mid Market business divisions in Western Canada (Commercial and Public Sector markets) to support sales, drive new leads and accelerate revenue opportunities. Drive overall customer outreach strategy across various national and regional marketing initiatives to ensure consistent marketing experience for customers in BC, AB, SK and MB. Collaborate with regional sales teams to maximize revenue impact and help improve customer relationships.

Develop, plan and execute Public Sector regional and national marketing strategy, programs and campaigns for business and technology decision makers in Government, Healthcare and Education vie solution-focused approach. Build awareness of Microsoft industry solutions, generate demand and drive sales pipeline impact (To-Customer and Through-Partner demand generation vehicles). Collaborate with regional sales teams to maximize revenue impact and help improve customer relationships.

Developed sales and marketing strategies to increase market share in academic segment with focus on student audiences. Built relationships with Hi-Ed institutions, industry associations and partners to develop and launch student programs. Created marketing campaigns to increase awareness, change perception, drive demand and sales of software for students. Designed market research, developed pricing and channel strategies, managed integrated marketing campaigns (BTL and ATL).

Developed marketing, branding and go-to-market strategies for company’s product portfolio. Worked with international medical equipment manufacturers to bring to market new brands and product lines. Conducted financial and market analysis for the product portfolio to ensure targeted ROI. Developed messaging and positioning, launched new innovative medical equipment. Built integrated marketing campaigns, targeted at healthcare professionals and business decision makers. Led corporate marketing team, focusing on employee development and marketing excellence.