Anna Sylvén Email & Phone Number

Umeå, Västerbotten County, Se

Umeå, Västerbottens Län, Sverige

Stockholm

Sample project experiences:• Business Development- Strategic project for a global food packaging company. The projects purpose was to recommend a strategic way forward based on changed market conditions, trendsetc. Packaging needs to be safe, innovative, environmentally sound etc as well as meet global customer demands.- Project leader for a project with the purpose of improving the ticketing sales strategy in terms of ticket options and prices to increase sales revenues and customer satisfaction.- Responsible for the strategic partnership between two of Sweden’s largest companies within the travel industry. - Development of a Product Development & Innovation process- Contribute in pre-studies within the areas of Digital Strategy- Marketing analysis which serve as the basis for growth /expansion strategies• Customer Service (Retail)- Project leader for the strategy, design and set-up of two new large customer service centers for a large retail company opening online shopping. One service center supporting customers and the other supporting retailers. • Customer Loyalty & New Customer Acquisition- Develop creative ideas on how the customer loyalty and customer acquisition can be improved throughout triggers via the customer lifecycle as well as product life cycle. - Develop creative ideas on how the company can acquire more customers and increase the lead conversion rate • Campaign Management: - Development of a common campaign process for the Nordic countries. Also strategic planning guidelines, organization and roles for the CRM organizations in the Nordic.- Development of a sales- and campaign process- Business requirements for a new campaign system• Other:- "Coach/PL" for 3-year students at Stockholm School of Economics Retailprogram conducting a retailproject in collaboration with Accenture - Mentor at 'Mitt Liv' (www.mittliv.com)- Conducting advanced courses in PowerPoint and Excel

Master Of Science In Marketing And International Economics, Business Administration - Marketing And International Economics

My master thesis is a second prize winner in the Swedish Competition Authority’s essay competition 2008.

Master Of Business Administration (Mba), Marketing And Business Studies On C And D Level

Real Estate Agent Certification, Real Estate Agent Education

I am an educated Real Estate Agent. Courses taken includes for example House/Real Estate Valuation, Building Technology, Housing Agency etc.