Anna Carolina Taborda Email & Phone Number

Amsterdam, North Holland, Netherlands

I’m responsible for providing our EMEA markets (BLX, France, Italy, DACH, Spain and UKIE) with all the tools they need to generate brand awareness through media and our influencer communities.Management of the PR agency, Creative agency and Copywriter, providing clear briefings and support with the development of assets and execution of PR-related or influencers-related events.Public Relations- Responsible for the seasonal PR calendar, managing a smooth and timely… Show more I’m responsible for providing our EMEA markets (BLX, France, Italy, DACH, Spain and UKIE) with all the tools they need to generate brand awareness through media and our influencer communities.Management of the PR agency, Creative agency and Copywriter, providing clear briefings and support with the development of assets and execution of PR-related or influencers-related events.Public Relations- Responsible for the seasonal PR calendar, managing a smooth and timely development of PR assets, including key messaging documents, pitch narratives and event guides, making sure that the EMEA markets have everything they need to start their local media outreach.Influencer Marketing- Responsible for the seasonal Influencer Marketing calendar, managing the seeding program for various layers of influencers and communities, from creative brief to localization and production. Show less

Amsterdam, North Holland, Netherlands

- Coordinate and manage the Ambassador Program for the EMEA region to enhance the visibility of the business. - Coordinate and manage contacts with athletes and influencers.- Responsible for campaigns planning - content, social media, photoshoots, landing pages.Implementing marketing plans, performance insights, while managing the newsletters (retail/agent & distributors)- Conduct market analysis, execute promotion strategies, determine target markets and evaluate emerging… Show more - Coordinate and manage the Ambassador Program for the EMEA region to enhance the visibility of the business. - Coordinate and manage contacts with athletes and influencers.- Responsible for campaigns planning - content, social media, photoshoots, landing pages.Implementing marketing plans, performance insights, while managing the newsletters (retail/agent & distributors)- Conduct market analysis, execute promotion strategies, determine target markets and evaluate emerging trends.- Ownership of several projects on a seasonal basis including events, digital and retail brand. Show less

- Lead Vivadí (Startup Company) marketing activities, creating a team to grow the marketing area from scratch.- Using Marketing tactics, communication tools to consolidate the company presence. - Coordinate the design of new materials, videos, folders, and other materials. - Managing brand activities, advertising campaigns, and social media platforms. - Acting together with other departments in the preparation, execution of local advertising, events, and programs to address… Show more - Lead Vivadí (Startup Company) marketing activities, creating a team to grow the marketing area from scratch.- Using Marketing tactics, communication tools to consolidate the company presence. - Coordinate the design of new materials, videos, folders, and other materials. - Managing brand activities, advertising campaigns, and social media platforms. - Acting together with other departments in the preparation, execution of local advertising, events, and programs to address particular business needs. Show less

Rio De Janeiro Area, Brazil

Responsible for creating advertising strategies when publicizing the brand of the company, in order to reach a wider audience.- Turn Descomplica Marketing Strategies into actionable perspectives that help improve customer results and predict industry patterns. - Offer each project copywriting: landing, advertising scripts. - Meeting with the creative and business teams to develop innovative social media concepts, Descomplica branding, and advertising strategies, developing good… Show more Responsible for creating advertising strategies when publicizing the brand of the company, in order to reach a wider audience.- Turn Descomplica Marketing Strategies into actionable perspectives that help improve customer results and predict industry patterns. - Offer each project copywriting: landing, advertising scripts. - Meeting with the creative and business teams to develop innovative social media concepts, Descomplica branding, and advertising strategies, developing good partnerships with advertising clients, companies (creative and media), stakeholders, influencers and artists.- Co-responsible for Descomplica branding.- Tracking and measuring the key performance indicators of the relevant projects.- Assessing and approving all the social media operations pertaining to advertising strategies. Show less

Rio De Janeiro Area, Brazil

Customer Acquisition Project Leader: "Free Live Lessons"- Overseeing the free live stream content of 'Descomplica', focused on the conversion of new users while developing their own personalized live class models, in order to attract new potential customers.- Responsible for the conversion of 20k new students in 2018.- Analyzing the key performance indicators of all the business project.- Training of all staff members (teachers, social media marketers and so on), who… Show more Customer Acquisition Project Leader: "Free Live Lessons"- Overseeing the free live stream content of 'Descomplica', focused on the conversion of new users while developing their own personalized live class models, in order to attract new potential customers.- Responsible for the conversion of 20k new students in 2018.- Analyzing the key performance indicators of all the business project.- Training of all staff members (teachers, social media marketers and so on), who participated in the project. Show less

Rio De Janeiro Area, Brazil

- Co-leader of a team of 20 people responsible for Pedagogical Content. - Training and developing the team to provide content for various pedagogical projects. - Evaluating team performance and delivery quality. - Developing strategic content planning.

Rio De Janeiro Area, Brazil

- Working closely with the marketing team to define marketing activities, perform the implementation of AB tests, and documentation.- Driving traffic to the company website and landing pages, while following up leads to secure conversion rates.- Gather data and provide useful performance feedback to the marketing and product team.- Perform innovative and low-cost ways to grow the user base, convert them to customers and improve brand awareness.

Advertising Copywriting

Bachelor'S Degree, Marketing & Advertising