Anna Thairs Email & Phone Number

Sydney

Creative Strategy Account Lead: Kraft-Heinz (Heinz, Golden Circle, Gravox, Tingly Ted's, Wattie's), JDE (Moccona, L'Or), Tourism New Zealand, Campari (Campari, Aperol, Wild Turkey, SKYY + more), Mastercard, Amazon Prime Video, TTC (Contiki, Luxury Gold, Trafalgar, Costsaver, Insight Vacations), Citation Group, The Pinnacle Foundation, Bugaboo + misc + pitch workShortlisted: AWARD Awards, Creative StrategyD&AD Shift - 2024 ECD + Tutor | 2023 Tutor (Strategy + Brief in a Day) | Aus Effies… Show more Creative Strategy Account Lead: Kraft-Heinz (Heinz, Golden Circle, Gravox, Tingly Ted's, Wattie's), JDE (Moccona, L'Or), Tourism New Zealand, Campari (Campari, Aperol, Wild Turkey, SKYY + more), Mastercard, Amazon Prime Video, TTC (Contiki, Luxury Gold, Trafalgar, Costsaver, Insight Vacations), Citation Group, The Pinnacle Foundation, Bugaboo + misc + pitch workShortlisted: AWARD Awards, Creative StrategyD&AD Shift - 2024 ECD + Tutor | 2023 Tutor (Strategy + Brief in a Day) | Aus Effies JudgeAlso Strategic Leadership for FleishmanHillard Sydney and Eleven PR Show less

Sydney, New South Wales, Australia

Optus, KraftHeinz, Baiada, Campari, Macquarie University, Hort, Apple + pitch work

Sydney, New South Wales, Australia

Account lead for Coca-Cola ASEAN + South Pacific (Coca-Cola, Fanta, Sprite, Pump, Schweppes, Barista Bros, Lemon-Dou, Nutriboost), Kimberly-Clarke Australia (U By Kotex, Huggies), Transport for New South Wales, James Hardie Australia | Product Strategy - INGOther clients include: FEX, UQ, Nestle, AsicsCore member of Sydney's Behavioural Science PracticeSelected for WPP AUNZ Diversity & Inclusion Council3x pitch winsLine management for junior strategy staff

Sydney, Australia

Strategic Account lead for Coca Cola South PacificClients include: Coca Cola, Fanta, Sprite, Pump Water | ING | Lead/support for pitch workMember of Sydney's Behavioural Science Practice

Melbourne, Australia

Sole strategic lead/presence based in Australian office working into CSO in LondonBrand strategy, TTL comms, business strategyClients include: Sportsgirl, Sussan, Suzanne Grae | Support for: HoMie, AusPostFixed-term contract (8 weeks)

London, United Kingdom

Author - 2x Bronze Cannes Lions, Creative Strategy 2019 (audience insight, product) Primary clients include: HSBC Global business banking; Nomad Foods Europe; CotySelected for APG Shadow Committee 2018/19Ongoing pitch experience/strategy, sprint strategy & moderation experience, and new business support/strategy

London

Following a 1 month travel sabbatical, I joined Grey London in September 2017.Selected for the Team WPP GSK Star Programme 2018/19 - 1 of 4 participants worldwide | ~1 month as a Strategist across Grey and Geometry Singapore working on established clients and pitchesHighly Commended: WPP Atticus Awards Under 30 Essay PrizeSelected - APG Shadow Committee 2018/19Pitch work, presenting in global pitches to senior management | 2x pitch winsATL & TTL brand planning. Clients… Show more Following a 1 month travel sabbatical, I joined Grey London in September 2017.Selected for the Team WPP GSK Star Programme 2018/19 - 1 of 4 participants worldwide | ~1 month as a Strategist across Grey and Geometry Singapore working on established clients and pitchesHighly Commended: WPP Atticus Awards Under 30 Essay PrizeSelected - APG Shadow Committee 2018/19Pitch work, presenting in global pitches to senior management | 2x pitch winsATL & TTL brand planning. Clients include: HSBC - Global corporate bankingNomad Foods - Corporate, Birds Eye/Iglo/FindusGSK - Oral Care/Portfolio, Sensodyne and Pronamel - Global Comms, OriginationP&G - Bold, Lenor Unstoppables, PanteneCoty - Fragrances (bruno banani, 007)Shelter, Glyndebourne, TateDepartment support: M&S, Pringles, VolvoExtensive ongoing experience in behavioural economics, experience strategy and qual and quant research/moderation.Work with the APG for the 50th Anniversary and for future initiativesIPA Eff Test - Pass with creditParticipating in the 100 Schools diversity initiative Show less

London

I have been working on freelance illustration and design projects since 2010. My primary ongoing client is Scratchworks Theatre Company, for whom I design branding and marketing materials. I have worked with Scratchworks since the founding of the Company in 2013. I designed the brand identity and most marketing to date; from 2014, marketing materials have been used cross-country.Other client work has included illustration for packaging and promotion and complete brand identity… Show more I have been working on freelance illustration and design projects since 2010. My primary ongoing client is Scratchworks Theatre Company, for whom I design branding and marketing materials. I have worked with Scratchworks since the founding of the Company in 2013. I designed the brand identity and most marketing to date; from 2014, marketing materials have been used cross-country.Other client work has included illustration for packaging and promotion and complete brand identity strategy and design - from brand archetyping to logos and wordmarks to visual identities. In 2015, I was selected by Creative Debuts to exhibit with the Whitechapel Gallery in Shoreditch as part of 'First Thursdays'. Clients include: Youth Music Theatre, The Rose Theatre Kingston, The Alzheimer's Society, Mama Stone's Jazz Club, RedRoute Agency, the Sussex Bookkeeping Company, Annabel Norton MUA, Tom Stronach Hair, Cameo Productions, Running Dog Theatre Show less

Creative Strategy, presentations (internal, all-agency, client, pitch); research; behavioural economics & neurological strategy; brand planning, campaign strategy, insight & development3x pitch wins; strategy co-lead on two pitches with Planning Director- Focus on behavioural economics and neuroscience- Audience/profile building- Social, experiential, ATL/TTL, shopper & brand creative strategy- Brand planning - Briefing and brief writing - Research + focus groups… Show more Creative Strategy, presentations (internal, all-agency, client, pitch); research; behavioural economics & neurological strategy; brand planning, campaign strategy, insight & development3x pitch wins; strategy co-lead on two pitches with Planning Director- Focus on behavioural economics and neuroscience- Audience/profile building- Social, experiential, ATL/TTL, shopper & brand creative strategy- Brand planning - Briefing and brief writing - Research + focus groups (moderating, support)- Running internal workshops; presenting and support for client-facing workshops- Presenting strategy to clients- New business strategy & researchClients Include: Unilever, Mondelez, Mars, Diageo, Danone, KP, Glyndebourne, JTI, Sony, Slimfast, KPMG + pitch workSectors: FMCG, IT/Consultancy, DrinksB2C focus, B2B capabilitiesMarkets: UK, Europe, West Africa Show less

Fulham

Research, Creative Strategy, Presentations (internal, all-agency, client, pitch); behavioural economics & neurological strategy Clients Include: Unilever, Mondelez, Mars, Diageo, Danone, JTIDove, Guinness, Radox, Byron, Belvita, Oreo, Volvic, Mars, Badoit, Sony, E-Lites, Cif, Smirnoff, Evian, Slimfast, pitch work

Soho, London

Beginning as a full-time intern, in May 2014 I became Junior Strategic Planner at RedRoute Agency. B2B and B2C strategy, research and account planning. Support for creative. Lead planner on luxury branding project.Research and summary; deep-dive; presentations (skilled with MS Powerpoint); flat plans; design of small graphics and infographics; copy - corporate, microsite, white paper/thought leadership, brochure, advertorial, headlines; branding and development; briefs;… Show more Beginning as a full-time intern, in May 2014 I became Junior Strategic Planner at RedRoute Agency. B2B and B2C strategy, research and account planning. Support for creative. Lead planner on luxury branding project.Research and summary; deep-dive; presentations (skilled with MS Powerpoint); flat plans; design of small graphics and infographics; copy - corporate, microsite, white paper/thought leadership, brochure, advertorial, headlines; branding and development; briefs; product/service naming; strategy; market-mapping and analysis. Creative capabilities: Adobe CS, mock-ups (physical and digital), graphics, logo design, mood boards, presentation design, typesetting, visual language, launch concepts, brand concepts, identity design, commercial & internal illustration, diagrams, iconography, charts, flyers, posters, brochures. Specialisms: Fifth-Wave Technology; Business Technology; Drinks; Luxury; Financial Services; Large-Scale B2B Consultancy.Other Responsibilities/Skills: Social Media Plan/Strategy + Management. New Business Development. Illustration (specialisms: packaging design, internal corporate)Clients include: Cognizant, Secure Data, Zurich, Exact, Bankstream, BMW, Lady Astor of Hever, Cornelia James Show less

Staines

I was chosen as a result of a company-wide initiative to represent Waterstones at the publisher's launch of 'The Thousand Autumns of Jacob de Zoet' by David Mitchell in 2010. I was chosen because my copywriting and written presentation skills were outstanding.Also Christmas period temp work: 2010, 2011

Bachelor Of Arts (B.A.) (Hons), Philosophy & Politics, Upper 2:1

Activities and Societies: Exeter Model United Nations, Theatre With Teeth, Exeter University Theatre Company, XTV, Exeter Intermural.

Master Of Arts (Ma), Visual Arts (Illustration), Merit

Activities and Societies: Screenprinting, Collage, Editorial Illustration Participated in Pomegranate Exhibition at Brixton East Gallery.

Btec, Art And Design, Pass

Art & Design Foundation Diploma - Major Fine Art. Pathways in: Fashion Design/Textiles; Graphic Design & Typography; Drawing; Sculpture.

Education record

Activities and Societies: Presented Assembly to younger students on 2008 US Election, Young Enterprise, Duke of Edinburgh's Award, Drama.